10 Commandments of A-List Copywriters

10 Commandments of A-List Copywriters PDF Author: John Bejakovic
Publisher:
ISBN:
Category :
Languages : en
Pages : 115

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Book Description
Each mega-successful copywriter does things differently, and has a unique view of the marketing world. Fortunately, many A-list copywriters have left clues to their success. This book collects 10 such clues, or as I've called them, "commandments": COMMANDMENT I: Handed down by the most admired and successful A-list copywriter of all time. It proclaims the supreme element of your copy to worship above all others. Observe this commandment and your copy will sound less hypey and more natural... while convincing two or three times more prospects to buy from you. COMMANDMENT II: Do you hate losing, and hate yourself when you lose? Follow this A-list commandment, and you will be able to crush competing copywriters, see them driven before you, and hear the lamentation of their women. Works even if you're a "C-level" copywriter now. COMMANDMENT III: The easiest commandment of the lot. It takes just 5 minutes to follow, but it can suck your reader all the way to the sale, without him realizing what happened. This commandment was first unearthed during an exclusive, closed-door seminar, which cost $2,000 a seat. COMMANDMENT IV: This financial copywriting commandment is seldom obeyed in non-financial markets... but it can unlock obscene profits. For example, following this commandment helped an A-list copywriter sell out the entire stock of an expensive supplement, and beat the previous control by over 320%. COMMANDMENT V: Real A-list stuff, because few copywriters know it and even fewer follow it. Ignore this commandment and all your case studies, testimonials, statistics, and other proof will be worthless. Follow it and the power of your proof will be amplified hundredfold. COMMANDMENT VI: If you want cash, fancy houses, sexy cars, and other luxuries, then copywriting can pay for it -- if you observe this commandment. BONUS: How to make this commandment easier to obey, even if you find it personally repulsive. COMMANDMENT VII: How to "get one up" on jaded, hostile prospects who think they are too smart to fall for your marketing. Some copywriters say this is the biggest breakthrough of the last five years. When done right, obeying this commandment can even make you into a star in your niche. COMMANDMENT VIII: Handed down by a quirky 40-year-old virgin who sacrificed his love life to become one of the most successful copywriters of all time. If you follow this commandment, you will make your writing literally addicting to readers... so you can guide them easily to the completed sale. (It doesn't require giving up sex, by the way.) COMMANDMENT IX: NOT a commandment from a famed A-lister. Instead, this commandment comes from a new breed of copywriters who are breaking a 100-year-old rule of advertising... and are raking in millions as a result. Obey this commandment and you will prosper in the coming years as the field of copywriting changes. Ignore it and risk the wrath of the market -- you might be turned into a pillar of salt. COMMANDMENT X: The most valuable commandment of them all, it brings together all the other commandments so they lead you to success. It comes from an A-list copywriter who could be called the "grandmaster of marketing secrets" and who concluded that, even though secrets sell well, they aren't worth very much. Which brings up an important point: Some of the commandments might surprise you when you read them. Others you might already know, or you might find them obvious. If you start to honestly follow them, the sky's the limit. Maybe you will even break into the ranks of A-listers yourself. But you do have to read these 10 Commandments in order to start following them. So why not get started now, while it's fresh in your mind? Get your copy of the 10 Commandments of A-list Copywriters and find out how lessons from the copywriting elite can help you succeed.

10 Commandments of A-List Copywriters

10 Commandments of A-List Copywriters PDF Author: John Bejakovic
Publisher:
ISBN:
Category :
Languages : en
Pages : 115

Get Book Here

Book Description
Each mega-successful copywriter does things differently, and has a unique view of the marketing world. Fortunately, many A-list copywriters have left clues to their success. This book collects 10 such clues, or as I've called them, "commandments": COMMANDMENT I: Handed down by the most admired and successful A-list copywriter of all time. It proclaims the supreme element of your copy to worship above all others. Observe this commandment and your copy will sound less hypey and more natural... while convincing two or three times more prospects to buy from you. COMMANDMENT II: Do you hate losing, and hate yourself when you lose? Follow this A-list commandment, and you will be able to crush competing copywriters, see them driven before you, and hear the lamentation of their women. Works even if you're a "C-level" copywriter now. COMMANDMENT III: The easiest commandment of the lot. It takes just 5 minutes to follow, but it can suck your reader all the way to the sale, without him realizing what happened. This commandment was first unearthed during an exclusive, closed-door seminar, which cost $2,000 a seat. COMMANDMENT IV: This financial copywriting commandment is seldom obeyed in non-financial markets... but it can unlock obscene profits. For example, following this commandment helped an A-list copywriter sell out the entire stock of an expensive supplement, and beat the previous control by over 320%. COMMANDMENT V: Real A-list stuff, because few copywriters know it and even fewer follow it. Ignore this commandment and all your case studies, testimonials, statistics, and other proof will be worthless. Follow it and the power of your proof will be amplified hundredfold. COMMANDMENT VI: If you want cash, fancy houses, sexy cars, and other luxuries, then copywriting can pay for it -- if you observe this commandment. BONUS: How to make this commandment easier to obey, even if you find it personally repulsive. COMMANDMENT VII: How to "get one up" on jaded, hostile prospects who think they are too smart to fall for your marketing. Some copywriters say this is the biggest breakthrough of the last five years. When done right, obeying this commandment can even make you into a star in your niche. COMMANDMENT VIII: Handed down by a quirky 40-year-old virgin who sacrificed his love life to become one of the most successful copywriters of all time. If you follow this commandment, you will make your writing literally addicting to readers... so you can guide them easily to the completed sale. (It doesn't require giving up sex, by the way.) COMMANDMENT IX: NOT a commandment from a famed A-lister. Instead, this commandment comes from a new breed of copywriters who are breaking a 100-year-old rule of advertising... and are raking in millions as a result. Obey this commandment and you will prosper in the coming years as the field of copywriting changes. Ignore it and risk the wrath of the market -- you might be turned into a pillar of salt. COMMANDMENT X: The most valuable commandment of them all, it brings together all the other commandments so they lead you to success. It comes from an A-list copywriter who could be called the "grandmaster of marketing secrets" and who concluded that, even though secrets sell well, they aren't worth very much. Which brings up an important point: Some of the commandments might surprise you when you read them. Others you might already know, or you might find them obvious. If you start to honestly follow them, the sky's the limit. Maybe you will even break into the ranks of A-listers yourself. But you do have to read these 10 Commandments in order to start following them. So why not get started now, while it's fresh in your mind? Get your copy of the 10 Commandments of A-list Copywriters and find out how lessons from the copywriting elite can help you succeed.

How to Write a Good Advertisement

How to Write a Good Advertisement PDF Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.

Truth in Advertising

Truth in Advertising PDF Author: John Kenney
Publisher: Simon and Schuster
ISBN: 1451675550
Category : Fiction
Languages : en
Pages : 336

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Book Description
Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.

Copywriting Strategies

Copywriting Strategies PDF Author: Nicki Krawczyk
Publisher: Sourcebooks, Inc.
ISBN: 1638075557
Category : Language Arts & Disciplines
Languages : en
Pages : 131

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Book Description
Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.

The Contagious Commandments

The Contagious Commandments PDF Author: Paul Kemp-Robertson
Publisher: Penguin UK
ISBN: 0241328985
Category : Business & Economics
Languages : en
Pages : 325

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Book Description
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

Dig Your Well before You're Thirsty

Dig Your Well before You're Thirsty PDF Author: Harvey Mackay
Publisher: Crown Currency
ISBN: 0385485468
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.

No B.S. Direct Marketing

No B.S. Direct Marketing PDF Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196

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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

The Boron Letters

The Boron Letters PDF Author: Gary Halbert
Publisher:
ISBN: 9781484825983
Category :
Languages : en
Pages : 146

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Book Description
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

The Fundamentals of Creative Design

The Fundamentals of Creative Design PDF Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 2940411611
Category : Design
Languages : en
Pages : 196

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Book Description
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

The Ultimate Selling Story

The Ultimate Selling Story PDF Author: Roy Furr
Publisher: Createspace Independent Publishing Platform
ISBN: 9781973998037
Category :
Languages : en
Pages : 82

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Book Description
"Before I learned to sell with story, I struggled at both sales and marketing. Despite my grandest dreams, I just couldn't get consistent results for myself or clients. I tried nearly every selling trick in the book, with little improvement. Discovering these principles behind effective story selling changed everything. Now my selling messages make me and my clients a small fortune. And I've packaged my most powerful selling story formula here in this book." - Roy Furr Cut Through the Marketing Clutter... Today's prospect is over-marketed and over-promised, with their anti-selling filters turned up to 11. Your first job in any selling situation, in person or through media, is to cut through that clutter and get attention. Story is the secret. Forge a Powerful Bond With Your Market... Not only does story cut through the clutter, it forms a deep and lasting bond with your market. It's not about mere exchanges of cash. It's about forming a deep and lasting human connection. A connection that both stimulates and transcends business. Story selling is the quickest way to get your market to know, like, and trust you, a prerequisite for doing business with you. And Set up the Sale in the Clearest, Most Direct Way Possible... Ultimately, our goal is sales and profits. That's why we're in business. And so the right selling story must not only entertain and connect, it must move the prospect toward the sale. Using the Hero's Journey of Story Selling... The Hero's Journey is the universal story formula hidden underneath nearly every great work of fiction. "The Hero's Journey of Story Selling" is Roy Furr's affectionate title for slightly different story formula, The Ultimate Selling Story. This is the single-most effective story template for selling nearly any product, in any media, to any market.