Author: Vernice Armour
Publisher: National Geographic Books
ISBN: 1592406246
Category : Self-Help
Languages : en
Pages : 0
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Book Description
"Hang on and watch your life take flight with FlyGirl!" -Marcia Wieder, CEO and Founder of Dream University Before she was thirty years old, Vernice "FlyGirl" Armour had become a decorated naval aviator, Camp Pendleton's 2001 Female Athlete of the Year and Strongest Warrior winner, the first female African-American on Nashville's motorcycle police squad, and a member of the San Diego Sunfire professional women's football team. She's a force to be reckoned with, and she believes that women and men from all walks of life have the potential to achieve the highest levels of success with the right flight plan. In Zero to Breakthrough, Vernice turns aspiration into action by revealing how to create the path that will get you out of your rut on onto the runway - cleared for take off. Armour firmly believes that there is no such thing as a dream out of reach. Integrating the foundational concepts of a Breakthrough MentalityTM like preparation, strategy, courage, legacy, and the importance of high spirits and enthusiasm, Zero to Breakthrough helps readers build a sustainable inner force and conviction that result in accomplishing significant goals and becoming an extraordinary member of any business or community. Packed with hard-hitting advice and amazing anecdotes from her adventures on the battlefield and in business, you'll learn strategies like how to: *Stop procrastinating and prepare to lay the groundwork for success *Execute situations with self-discipline to achieve mastery *Acknowledge and move past obstacles & challenges *Feel fear and use it to keep charging, and much more Whether you want to jump up the corporate ladder, start your own business, or develop a passion into a livelihood, Zero to Breakthrough will get you there. For anyone seeking a more fulfilling life, Armour has the ultimate launch pad.
Author: Vernice Armour
Publisher: Penguin
ISBN: 1101514256
Category : Self-Help
Languages : en
Pages : 288
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Book Description
"Hang on and watch your life take flight with FlyGirl!" -Marcia Wieder, CEO and Founder of Dream University Before she was thirty years old, Vernice "FlyGirl" Armour had become a decorated naval aviator, Camp Pendleton's 2001 Female Athlete of the Year and Strongest Warrior winner, the first female African-American on Nashville's motorcycle police squad, and a member of the San Diego Sunfire professional women's football team. She's a force to be reckoned with, and she believes that women and men from all walks of life have the potential to achieve the highest levels of success with the right flight plan. In Zero to Breakthrough, Vernice turns aspiration into action by revealing how to create the path that will get you out of your rut on onto the runway - cleared for take off. Armour firmly believes that there is no such thing as a dream out of reach. Integrating the foundational concepts of a Breakthrough MentalityTM like preparation, strategy, courage, legacy, and the importance of high spirits and enthusiasm, Zero to Breakthrough helps readers build a sustainable inner force and conviction that result in accomplishing significant goals and becoming an extraordinary member of any business or community. Packed with hard-hitting advice and amazing anecdotes from her adventures on the battlefield and in business, you'll learn strategies like how to: *Stop procrastinating and prepare to lay the groundwork for success *Execute situations with self-discipline to achieve mastery *Acknowledge and move past obstacles & challenges *Feel fear and use it to keep charging, and much more Whether you want to jump up the corporate ladder, start your own business, or develop a passion into a livelihood, Zero to Breakthrough will get you there. For anyone seeking a more fulfilling life, Armour has the ultimate launch pad.
Author: Vernice Armour
Publisher:
ISBN: 9781101504857
Category : Conduct of life
Languages : en
Pages : 262
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Book Description
"The first female African American combat pilot, a former captain in the Marine Corps and a successful motivational speaker shares her phenomenal strategies for rocketing to the top in business and in life. Before she was thirty years old, Vernice "FlyGirl" Armour had become a decorated naval aviator, Camp Pendleton's 2001 Female Athlete of the Year and Strongest Warrior winner, the first female African American on Nashville's motorcycle police squad, and a member of the San Diego Sunfire professional women's football team. She's a force to be reckoned with, and she believes that women and men from all walks of life have the potential to achieve her level of success if only they can create the right flight plan. With "Zero to Breakthrough", based on her program, she turns aspiration into action. Armour firmly believes that there is no such thing as a dream out of reach. Integrating concepts like preparation, strategy, courage, legacy, and the importance of high spirits and enthusiasm, "Zero to Breakthrough" helps readers create a sustainable inner force and conviction that result in accomplishing significant goals and becoming an extraordinary member of any business or community. For anyone seeking a more fulfilling life, Armour has the ultimate launchpad"--
Author: Feras Alhlou
Publisher: John Wiley & Sons
ISBN: 1119144019
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.
Author: Bill Gates
Publisher: Vintage
ISBN: 0385546149
Category : Science
Languages : en
Pages : 201
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Book Description
#1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.
Author: Robert Axelrod
Publisher: Basic Books
ISBN: 0786734884
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A famed political scientist's classic argument for a more cooperative world We assume that, in a world ruled by natural selection, selfishness pays. So why cooperate? In The Evolution of Cooperation, political scientist Robert Axelrod seeks to answer this question. In 1980, he organized the famed Computer Prisoners Dilemma Tournament, which sought to find the optimal strategy for survival in a particular game. Over and over, the simplest strategy, a cooperative program called Tit for Tat, shut out the competition. In other words, cooperation, not unfettered competition, turns out to be our best chance for survival. A vital book for leaders and decision makers, The Evolution of Cooperation reveals how cooperative principles help us think better about everything from military strategy, to political elections, to family dynamics.
Author: P. Ranganath Nayak
Publisher: Jossey-Bass
ISBN: 9780893842505
Category : Social Science
Languages : en
Pages : 428
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Book Description
Studies individuals from fourteen companies who made worldwide commercial breakthroughs, with information on the conflicts, concepts, creativity, and climate that let a good idea break every barrier and become commonplace
Author: Constantinos Markides
Publisher: Harvard Business Press
ISBN: 9780875848334
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Author: Abbie Griffin
Publisher: Stanford University Press
ISBN: 0804783322
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need. For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce.
Author: Raun K. Kaufman
Publisher: Macmillan + ORM
ISBN: 1466837268
Category : Family & Relationships
Languages : en
Pages : 287
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Book Description
As a boy, Raun Kaufman was diagnosed by multiple experts as severely autistic, with an IQ below 30, and destined to spend his life in an institution. Years later, Raun graduated with a degree in Biomedical Ethics from Brown University and has become a passionate and articulate autism expert and educator with no trace of his former condition. So what happened? Thanks to The Son-Rise Program, a revolutionary method created by his parents, Raun experienced a full recovery from autism. (His story was recounted in the best-selling book Son-Rise: The Miracle Continues and in the award-winning NBC television movie Son-Rise: A Miracle of Love.) In Autism Breakthrough, Raun presents the ground-breaking principles behind the program that helped him and thousands of other families with special children. Autism, he explains, is frequently misunderstood as a behavioral disorder when, in fact, it is a social relational disorder. Raun explains what it feels like to be autistic and shows how and why The Son-Rise Program works. A step-by-step guide with clear, practical strategies that readers can apply immediately—in some cases, parents see changes in their children in as little as one day—Autism Breakthrough makes it possible for these special children to defy their original often-very-limited prognoses. Parents and educators learn how to enable their children to create meaningful, caring relationships, vastly expand their communications, and to participate successfully in the world. An important work of hope, science, and progress, Autism Breakthrough presents the powerful ideas and practical applications that have already changed the lives of families all over the world.
