Author: Rob Ciampa
Publisher: John Wiley & Sons
ISBN: 1119688108
Category : Computers
Languages : en
Pages : 403
Book Description
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
YouTube Channels For Dummies
Author: Rob Ciampa
Publisher: John Wiley & Sons
ISBN: 1119688108
Category : Computers
Languages : en
Pages : 403
Book Description
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
Publisher: John Wiley & Sons
ISBN: 1119688108
Category : Computers
Languages : en
Pages : 403
Book Description
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
A Higher Calling
Author: Harold Earls, IV
Publisher: WaterBrook
ISBN: 0525653775
Category : Biography & Autobiography
Languages : en
Pages : 234
Book Description
NATIONAL BESTSELLER • ECPA BESTSELLER • The husband and wife behind the popular Earls Family Vlogs share their inspiring love story of how an expedition to climb Mount Everest deepened their faith, strengthened their commitment, and sharpened their vision to make a difference in the world. As a senior at West Point, Harold Earls dreamed of summiting Mount Everest after graduation and bringing awareness to the issue of PTSD in soldiers and veterans. But as a novice mountain climber and newlywed, could he really leave his wife, Rachel, on the other side of the world to pursue such a dangerous quest? After all, Rachel’s dream was to be a wife and mother. She knew that her husband’s audacious goal might lead to her to give up everything. A Higher Calling takes us on a beautiful journey through the ups and downs of their relationship, from their unlikely introduction and whirlwind romance to their fairy-tale wedding and the dreams they shared. Dreams that required tremendous sacrifice and faith—in each other and in God. As their dreams are realized, witness how Harold and Rachel used their powerful bond of love to overcome obstacles and learn that life is about doing versus having, serving versus getting, being versus wanting. A Higher Calling shows each of us that when God’s purpose and our passion meet, we can transcend any sacrifice we make on the mountains of adversity. And as we approach life with an attitude of thanksgiving, we realize that being joyful and living in love is worth it. Every time.
Publisher: WaterBrook
ISBN: 0525653775
Category : Biography & Autobiography
Languages : en
Pages : 234
Book Description
NATIONAL BESTSELLER • ECPA BESTSELLER • The husband and wife behind the popular Earls Family Vlogs share their inspiring love story of how an expedition to climb Mount Everest deepened their faith, strengthened their commitment, and sharpened their vision to make a difference in the world. As a senior at West Point, Harold Earls dreamed of summiting Mount Everest after graduation and bringing awareness to the issue of PTSD in soldiers and veterans. But as a novice mountain climber and newlywed, could he really leave his wife, Rachel, on the other side of the world to pursue such a dangerous quest? After all, Rachel’s dream was to be a wife and mother. She knew that her husband’s audacious goal might lead to her to give up everything. A Higher Calling takes us on a beautiful journey through the ups and downs of their relationship, from their unlikely introduction and whirlwind romance to their fairy-tale wedding and the dreams they shared. Dreams that required tremendous sacrifice and faith—in each other and in God. As their dreams are realized, witness how Harold and Rachel used their powerful bond of love to overcome obstacles and learn that life is about doing versus having, serving versus getting, being versus wanting. A Higher Calling shows each of us that when God’s purpose and our passion meet, we can transcend any sacrifice we make on the mountains of adversity. And as we approach life with an attitude of thanksgiving, we realize that being joyful and living in love is worth it. Every time.
YouTube Growth Mastery: How to Start & Grow A Successful Youtube Channel. Get More Views, Subscribers, Hack The Algorithm, Make Money & Master YouTube
Author: Max Lane
Publisher: Max Lane
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 40
Book Description
YouTube has over 2 billion users, that’s almost one-third of all people on the Internet.... And, with the right information, you too could be on your way to influence, growth and success online. If you're serious about growing your audience, success and making money doing what you love on YouTube then this book can show you how. Whatever your motivation to start a YouTube channel is, you’ve come to the right place. YouTube can be overwhelming and getting your name out there isn't as easy as you might think. True, there is plenty of information out there but it’s hard to find an all in one guide without too much technical or old information. Regardless of what your experience is or the equipment you use, this in-depth book is designed to provide you with everything you need to launch a successful YouTube channel. By understanding what makes a YouTube channel successful, you can replicate the methods to get more views, subscribers, and make money on your own. Through using a proven system of 7 key points this book shows you exactly how to do it. In This Book You Will Discover: YouTube Channel Branding Tips For More Views How To Make Money On YouTube In 2020, 2021 & Beyond (Steps Explained) YouTube Algorithm Hacks That Actually Work How A Four Year Surpassed Names Such As PewDiePie & Justin Bieber. Promote Your YouTube Channel for FREE With Social Media Multiply Your Growth Using Metrics Hacks YouTube Settings You NEED to Know to Grow Your Channel How To Hook Viewers & Hold Their Attention YouTube SEO - To Get Your Videos To Appear In A Search And much, much more.. If you are not using Youtube to scale your business or brand then you are leaving a ton of money on the table. The truth is, you don’t have to wait until you have a million subscribers or views to begin. This book can show you the way but you need to take action.... Scroll back up and click Buy Now to start your success on YouTube.
Publisher: Max Lane
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 40
Book Description
YouTube has over 2 billion users, that’s almost one-third of all people on the Internet.... And, with the right information, you too could be on your way to influence, growth and success online. If you're serious about growing your audience, success and making money doing what you love on YouTube then this book can show you how. Whatever your motivation to start a YouTube channel is, you’ve come to the right place. YouTube can be overwhelming and getting your name out there isn't as easy as you might think. True, there is plenty of information out there but it’s hard to find an all in one guide without too much technical or old information. Regardless of what your experience is or the equipment you use, this in-depth book is designed to provide you with everything you need to launch a successful YouTube channel. By understanding what makes a YouTube channel successful, you can replicate the methods to get more views, subscribers, and make money on your own. Through using a proven system of 7 key points this book shows you exactly how to do it. In This Book You Will Discover: YouTube Channel Branding Tips For More Views How To Make Money On YouTube In 2020, 2021 & Beyond (Steps Explained) YouTube Algorithm Hacks That Actually Work How A Four Year Surpassed Names Such As PewDiePie & Justin Bieber. Promote Your YouTube Channel for FREE With Social Media Multiply Your Growth Using Metrics Hacks YouTube Settings You NEED to Know to Grow Your Channel How To Hook Viewers & Hold Their Attention YouTube SEO - To Get Your Videos To Appear In A Search And much, much more.. If you are not using Youtube to scale your business or brand then you are leaving a ton of money on the table. The truth is, you don’t have to wait until you have a million subscribers or views to begin. This book can show you the way but you need to take action.... Scroll back up and click Buy Now to start your success on YouTube.
I Love Jesus, But I Want to Die
Author: Sarah J. Robinson
Publisher: WaterBrook
ISBN: 0593193539
Category : Religion
Languages : en
Pages : 257
Book Description
A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.
Publisher: WaterBrook
ISBN: 0593193539
Category : Religion
Languages : en
Pages : 257
Book Description
A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.
YouTube and Video Marketing
Author: Greg Jarboe
Publisher: John Wiley & Sons
ISBN: 111820381X
Category : Business & Economics
Languages : en
Pages : 533
Book Description
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Publisher: John Wiley & Sons
ISBN: 111820381X
Category : Business & Economics
Languages : en
Pages : 533
Book Description
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money
Author: Joseph Hogue
Publisher:
ISBN: 9781733108508
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The keys to growing a YouTube channel that took me from zero to 75,000 subscribers in 18 months. If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way.I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years!Is it Too Late to Start a YouTube Business?I've been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!" People were saying you couldn't grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm.I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we're just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence.A YouTube How-To from Someone that's Been ThereI've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it's like to start a channel from nothing. I'll not only show you how to set up your channel to look professional, I'll reveal the secrets even some of the biggest YouTube creators don't know.In this book, you'll learn: -How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49)-Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69)-The easy way to record videos, even if you don't like to be on camera (Pg 85)-Five income streams that guarantee you WILL make money on YouTube (Pg 135)Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I've helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book.I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.
Publisher:
ISBN: 9781733108508
Category : Business & Economics
Languages : en
Pages : 166
Book Description
The keys to growing a YouTube channel that took me from zero to 75,000 subscribers in 18 months. If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way.I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years!Is it Too Late to Start a YouTube Business?I've been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!" People were saying you couldn't grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm.I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we're just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence.A YouTube How-To from Someone that's Been ThereI've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it's like to start a channel from nothing. I'll not only show you how to set up your channel to look professional, I'll reveal the secrets even some of the biggest YouTube creators don't know.In this book, you'll learn: -How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49)-Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69)-The easy way to record videos, even if you don't like to be on camera (Pg 85)-Five income streams that guarantee you WILL make money on YouTube (Pg 135)Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I've helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book.I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.
How to Day Trade
Author: Ross Cameron
Publisher: AuthorHouse
ISBN: 1504957733
Category : Business & Economics
Languages : en
Pages : 213
Book Description
Success as a day trader will only come to 10 percent of those who try. It’s important to understand why most traders fail so that you can avoid those mistakes. The day traders who lose money in the market are losing because of a failure to either choose the right stocks, manage risk, and find proper entries or follow the rules of a proven strategy. In this book, I will teach you trading techniques that I personally use to profit from the market. Before diving into the trading strategies, we will first build your foundation for success as a trader by discussing the two most important skills you can possess. I like to say that a day trader is two things: a hunter of volatility and a manager of risk. I’ll explain how to find predictable volatility and how to manage your risk so you can make money and be right only 50 percent of the time. We turn the tables by putting the odds for success in your favor. By picking up this book, you show dedication to improve your trading. This by itself sets you apart from the majority of beginner traders.
Publisher: AuthorHouse
ISBN: 1504957733
Category : Business & Economics
Languages : en
Pages : 213
Book Description
Success as a day trader will only come to 10 percent of those who try. It’s important to understand why most traders fail so that you can avoid those mistakes. The day traders who lose money in the market are losing because of a failure to either choose the right stocks, manage risk, and find proper entries or follow the rules of a proven strategy. In this book, I will teach you trading techniques that I personally use to profit from the market. Before diving into the trading strategies, we will first build your foundation for success as a trader by discussing the two most important skills you can possess. I like to say that a day trader is two things: a hunter of volatility and a manager of risk. I’ll explain how to find predictable volatility and how to manage your risk so you can make money and be right only 50 percent of the time. We turn the tables by putting the odds for success in your favor. By picking up this book, you show dedication to improve your trading. This by itself sets you apart from the majority of beginner traders.
Wise Craft Quilts
Author: Blair Stocker
Publisher: Shambhala Publications
ISBN: 1611803489
Category : Crafts & Hobbies
Languages : en
Pages : 194
Book Description
Infuse your quilts with love--how to add your personal story and more meaning to your handmade quilts. In Wise Craft Quilts, celebrated quilt designer and crafter Blair Stocker shares ways to use cherished fabrics to make quilts with more meaning. Each of the twenty-one quilts featured here gathers a special collection of fabric, outlines a new technique, and spins a story. By using special fabrics as the starting point for each project—from a wedding dress to baby’s first clothes, worn denim, Tyvek race numbers, and more—the finished quilt is made even more special. Create quilts that have a story to tell and you’ll find a whole new level of appreciation for what they represent in your life and the lives of the ones you love.
Publisher: Shambhala Publications
ISBN: 1611803489
Category : Crafts & Hobbies
Languages : en
Pages : 194
Book Description
Infuse your quilts with love--how to add your personal story and more meaning to your handmade quilts. In Wise Craft Quilts, celebrated quilt designer and crafter Blair Stocker shares ways to use cherished fabrics to make quilts with more meaning. Each of the twenty-one quilts featured here gathers a special collection of fabric, outlines a new technique, and spins a story. By using special fabrics as the starting point for each project—from a wedding dress to baby’s first clothes, worn denim, Tyvek race numbers, and more—the finished quilt is made even more special. Create quilts that have a story to tell and you’ll find a whole new level of appreciation for what they represent in your life and the lives of the ones you love.
When to Jump
Author: Mike Lewis
Publisher: Picador
ISBN: 1250295734
Category : Self-Help
Languages : en
Pages : 334
Book Description
“A lively and inspiring guidebook for anyone who wants to make the jump from normal to extraordinary.” —Tony Robbins, #1 New York Times bestselling author of Unshakeable and MONEY: Master the Game An inspirational book that lays out the “Jump Curve”—four steps to wholeheartedly pursuing the career of your dreams—through experiences from a variety of people who have jumped and never looked back When Mike Lewis was twenty-four and working in a prestigious corporate job, he eagerly wanted to leave and pursue his dream of becoming a professional squash player. But he had questions: When is the right time to move from work that is comfortable to a career you have only dared to dream of? How have other people made such a jump? What did they feel when making that jump—and afterward? Mike sought guidance from others who had “jumped,” and the responses he got—from a banker who started a brewery, a publicist who became a Bishop, a garbage collector who became a furniture designer, and on and on—were so clear-eyed and inspiring that Mike wanted to share what he had learned with others who might be helped by those stories. First, though, he started playing squash professionally. The right book at the right time, When to Jump offers more than forty heartening stories (from the founder of Bonobos, the author of The Big Short, the designer of the Lyft logo, the Humans of New York creator, and many more) and takeaways that will inspire, instruct, and reassure, including the ingenious four-phase Jump Curve.
Publisher: Picador
ISBN: 1250295734
Category : Self-Help
Languages : en
Pages : 334
Book Description
“A lively and inspiring guidebook for anyone who wants to make the jump from normal to extraordinary.” —Tony Robbins, #1 New York Times bestselling author of Unshakeable and MONEY: Master the Game An inspirational book that lays out the “Jump Curve”—four steps to wholeheartedly pursuing the career of your dreams—through experiences from a variety of people who have jumped and never looked back When Mike Lewis was twenty-four and working in a prestigious corporate job, he eagerly wanted to leave and pursue his dream of becoming a professional squash player. But he had questions: When is the right time to move from work that is comfortable to a career you have only dared to dream of? How have other people made such a jump? What did they feel when making that jump—and afterward? Mike sought guidance from others who had “jumped,” and the responses he got—from a banker who started a brewery, a publicist who became a Bishop, a garbage collector who became a furniture designer, and on and on—were so clear-eyed and inspiring that Mike wanted to share what he had learned with others who might be helped by those stories. First, though, he started playing squash professionally. The right book at the right time, When to Jump offers more than forty heartening stories (from the founder of Bonobos, the author of The Big Short, the designer of the Lyft logo, the Humans of New York creator, and many more) and takeaways that will inspire, instruct, and reassure, including the ingenious four-phase Jump Curve.
YouTube
Author: Jean Burgess
Publisher: John Wiley & Sons
ISBN: 0745675352
Category : Social Science
Languages : en
Pages : 186
Book Description
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.
Publisher: John Wiley & Sons
ISBN: 0745675352
Category : Social Science
Languages : en
Pages : 186
Book Description
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.