Youth Marketing to Digital Natives PDF Download

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Youth Marketing to Digital Natives

Youth Marketing to Digital Natives PDF Author: Batat, Wided
Publisher: Edward Elgar Publishing
ISBN: 1839109300
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.