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Author: Jim F. Kukral
Publisher: Jim F. Kukral
ISBN: 1071113003
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
Struggling to reach the people who matter? Discover a new mentality to help you stand out from the crowd. Having trouble making an impact in today’s distracted world? Are your online efforts falling on deaf ears? Have tried-and-true marketing tactics led to nothing but disappointment? Keynote speaker and thought leader Jim F. Kukral is a recognized business branding expert whose work has appeared in the New York Times and the Wall Street Journal. With his finger on the pulse of the modern marketplace, he’ll show you how to use today’s connection-driven mindset to make the most of your life and work. Your Journey to Becoming Unskippable demystifies a world where customers think and act differently. Using case studies and anecdotes, Kukral shares how to stop consumers from scrolling past your content and get them to start paying attention. Written in a conversational style, this book helps instill followers with true belief in your business, giving you a powerful edge over your competition now and well into the future. In Your Journey to Becoming Unskippable, you’ll discover: Intuitive stories that show you the practical application of groundbreaking concepts How to let go of old ideas to avoid mistakes and plan for the changing times New ways of thinking that rise above old-fashioned marketing and earn lifetime customers Tactics to showcase common-held beliefs to help you attract the right attention Methods to employ the “unskippable” concept right away for immediate results, and much, much more! Your Journey to Becoming Unskippable is your essential guide to changing the way you achieve true success. If you like practical ideas, no-nonsense approaches, and honest advice from a renowned expert, then you’ll love Jim F. Kukral’s fresh take on today’s transformed business world. Buy Your Journey to Becoming Unskippable to break the mold today!
Author: Jim F. Kukral
Publisher: Jim F. Kukral
ISBN: 1071113003
Category : Business & Economics
Languages : en
Pages : 194
Get Book Here
Book Description
Struggling to reach the people who matter? Discover a new mentality to help you stand out from the crowd. Having trouble making an impact in today’s distracted world? Are your online efforts falling on deaf ears? Have tried-and-true marketing tactics led to nothing but disappointment? Keynote speaker and thought leader Jim F. Kukral is a recognized business branding expert whose work has appeared in the New York Times and the Wall Street Journal. With his finger on the pulse of the modern marketplace, he’ll show you how to use today’s connection-driven mindset to make the most of your life and work. Your Journey to Becoming Unskippable demystifies a world where customers think and act differently. Using case studies and anecdotes, Kukral shares how to stop consumers from scrolling past your content and get them to start paying attention. Written in a conversational style, this book helps instill followers with true belief in your business, giving you a powerful edge over your competition now and well into the future. In Your Journey to Becoming Unskippable, you’ll discover: Intuitive stories that show you the practical application of groundbreaking concepts How to let go of old ideas to avoid mistakes and plan for the changing times New ways of thinking that rise above old-fashioned marketing and earn lifetime customers Tactics to showcase common-held beliefs to help you attract the right attention Methods to employ the “unskippable” concept right away for immediate results, and much, much more! Your Journey to Becoming Unskippable is your essential guide to changing the way you achieve true success. If you like practical ideas, no-nonsense approaches, and honest advice from a renowned expert, then you’ll love Jim F. Kukral’s fresh take on today’s transformed business world. Buy Your Journey to Becoming Unskippable to break the mold today!
Author: Kimberly Wiefling
Publisher: Happy About
ISBN: 1600051863
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Authors: Julie Castro Abrams, Carole Amos, Eldette Davie, Hannah Kain, Mai-Huong Le, Sue Lebeck, Terrie Mui, Pat Obuchowski, Yuko Shibata, Nathalie Udo, Betty Jo Waxman Although some people make it look easy, the reality is that the path to success is often convoluted and messy. It's tempting to believe that the professionals surrounding us somehow have their act completely together while we lurch fitfully onward, but the real story is often much more complicated and chaotic. This refreshingly honest book provides welcome reassurance for every businesswoman who's ever wondered, ""Is it me, or has the whole rest of the company gone nuts?!"" Each chapter is a fascinating description of one woman's unlikely journey, and every story is teeming with personal insights and practical tips to encourage you along the way toward your own goals and dreams. The human side of each achiever comes alive as she shares her challenges, choices and achievements in a ""just between us"" tone that educates as it entertains. If you've ever had ""one of those days"" where your co-workers seemed to grow horns or you were tempted to sink into the icy couch of despair--you are not alone! Once in a while we need to take a well-deserved break. Reading even just one chapter from 'Scrappy Business Women' will refresh your spirit and invigorate you for the next sprint. If you're a seasoned professional, you'll see your own journey reflected in those of these women. And if you're just starting out on your professional journey, the wisdom in this guide will save you a whole lot of time and aggravation! Share your own story at the ScrappyWomen.Biz website, which grew out of this 'gal pal' project. Your story, and those of enterprising, determined women like you, will help this collection grow from a trickle of wisdom into a fountain of inspiration from which millions of women will drink, and ultimately a platform from which they gain the courage to leap boldly into their own futures. Please visit and add your story to ours so that, drop by drop, we grow this tiny stream into an ocean of wisdom. Stay Scrappy!
Author: Raghbir Sehgal
Publisher: Hachette UK
ISBN: 1538735385
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
A Los Angeles Times and San Francisco Chronicle Bestseller The inspiring true story of one man's journey to achieve the American Dream, and the wisdom he gained about what it takes to find success. Raghbir (R.K.) Sehgal left his native India as a teenager with little money in his pocket. He worked factory jobs in the United Kingdom and eventually moved to the United States. Living in the Deep South in the 1960s, Sehgal experienced discrimination and that redoubled his desire to succeed. He started as a junior engineer at Law Engineering and rose to become Chairman & CEO. Close the Loop is his story told through the voice of his son Kabir Sehgal. This is a profound and personal meditation on hope, persistence, diligence, and resilience. Raghbir also shares his five lessons for success, which you can use to optimize your life.
Author: Jodi Glickman
Publisher: Macmillan + ORM
ISBN: 1429923806
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Great on the Job offers a much-needed "people skills" primer and masterclass in all facets of workplace communication Do you know how to ask for help at work without sounding dumb? Do you know how to get valuable and useful feedback from your colleagues? Have you mastered your professional elevator pitch so that every time you meet someone, they remember and are impressed by you? If you answered "no" to any of these questions, you need Great on the Job. In 2008, Jodi Glickman launched Great on the Job, a communications consulting firm whose distinguished client list includes Harvard Business School, Wharton, The Stern School of Business, Merrill Lynch, and Citigroup. Now, Glickman's three-step training program is available in book form for the first time. With case studies, micro strategies, and example language, readers will learn communication skills that can be practiced and implemented immediately. In today's economy, it's not typically the smartest, hardest working or most technically savvy who succeed. Instead, the ability to communicate well is often the most important precursor to success in the workplace. So whether you're a star performer or a struggling novice, Great on the Job will give you the building blocks you need for every conversation you'll have at work.
Author: Energized Leaders,
Publisher: Createspace Independent Publishing Platform
ISBN: 9781507894910
Category : Interpersonal communication
Languages : en
Pages : 0
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Book Description
Energize Your Leadership springs from a collaboration of 16 leaders from around the world who came together online. They recognized a lack of energy, excitement and sense of purpose in the leaders they interact with each day. As they explored ways to help these disengaged, overwhelmed and discouraged leaders discover a new spark an extraordinary community of friends developed. Here they share stories from their individual journeys to demonstrate how energy ignites leadership success. Join us to energize your leadership - Discover, Ignite, Break Through. Energize Yourself Regardless of whichever philosophical or spiritual path you choose to follow, all of them have one factor in common - the root of all energy begins within, since the seed of all energy is found within ourselves. In this first part, we examine that seed by taking a look at four crucial energy centers found within ourselves and how best to tap them: Values, Gifts, Self-Questioning, Creativity. Energize Others Energizing others begins with the self. When you deeply know your values and gifts, the next step is bringing that true self outward - with authenticity and honesty. A foundation of authenticity brings life, vigor and genuine connection to personal and professional relationships. From there, you can meet the needs of others and motivate them to be active participants in the co-creative process. In this section, we look at four practices key to people-energizing: True to Oneself, Being Seen for What (and Who) You Are, Deal with Problem People, Serve to Lead - Lead to Serve. Energize Your Workplace An organization, like any collective of people, is not just the sum of its individuals but an entity unto itself. Together, these collected people form a singular organism with its own behavior and culture. We hope for one whose energy crackles with positivity and growth. Although all the insights in this book can be applied at the organization level, in this part we look at four factors that are especially crucial to an organization's collective energy reserves: Brand "You", Gut Thinking, Gratitude-Based Organizational Attitude, Love Multiples. Energize Your Future The future is often presented as some uncertain void of chaos and unpredictability, and while this is true to a large extent, such a representation also ignores the fact that we are each armed with those tools that can give us the best chance at success in the future. But how best to energize a future that holds so much unknown? Here are four concepts to do just that: Have a Plan B, Recognize the Role of Fun, Explore the Unknown, Face Whatever Comes with Positivity.
Author: Dan Ames
Publisher: Slogan Books LLC
ISBN:
Category : Fiction
Languages : en
Pages : 137
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Book Description
A USA TODAY BESTSELLING AUTHOR They thought they could bury the truth. They were wrong. When Detroit private investigator August High finds the body of a young artist, Holla, brutally murdered in an abandoned warehouse, he steps into a world of secrets that stretches far beyond the city’s borders. Determined to uncover the truth, High’s investigation pulls him into a dangerous web of lies, where he must navigate between corrupt officials, a ruthless crime syndicate, and a deadly international conspiracy. Each clue takes him deeper into the shadows, where one wrong move could mean his last. Fast-paced and relentlessly gripping, this action-packed thriller pits August High against an enemy hidden in plain sight. As the body count rises and the stakes escalate, High knows he’s in a race against time—and against an adversary who will stop at nothing to keep their secrets buried. For fans of Lee Child, Michael Connelly, and Robert Crais, this is a story that keeps you hooked until the very last page.
Author: Sue Ellson
Publisher: 120 Ways Publishing
ISBN: 0994287550
Category : Self-Help
Languages : en
Pages : 247
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Book Description
‘120 Ways To Attract The Right Career Or Business – Tried And True Tips And Techniques’ is for: defining your highest values and purpose clarifying your vision and overcoming your challenges building your attraction power, lifetime value and dynamic value securing the right career or business opportunities developing your presence, brand and networks learning, leading and laughing your way to success It includes information for: students, job seekers and career changers freelancers, entrepreneurs and business owners advisers, consultants and thought leaders coaches, trainers and mentors anyone who wants to leverage their skills, knowledge and networks This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future. Get started and take action now! **Special free bonus offers at http://120ways.com/members Buy the book ‘120 Ways To Attract The Right Career Or Business – Tried and True Tips and Techniques’ here Chapter Outline Preface Introduction 1. It’s All About You 1.1 Personal Responsibility 1.2 Action Steps 1.3 Skills 1.4 Techniques 2. Past and Present Context 2.1 Future Context 2.2 Understanding Yourself 2.3 Letting Go 2.4 Understanding Value 2.5 Understanding Needs 2.6 Sense Of Self 2.7 Sense Of Others 3. Selecting The Right Career Or Business 4. Choosing What To Do Right Now 4.1 Choosing What To Do In The Future 5. Capital Raising 5.1 Social Capital 5.2 Intellectual Capital 5.3 Cultural Capital 5.4 Financial Capital 5.5 Gratitude Or Operating Capital 5.6 Relationship Capital 5.7 Credibility Capital 5.8 Influence Capital 6. Action Steps 6.1 Research And Select Your Locations 6.2 Establish Quality Real Estate 6.3 Review And Verify Your Real Estate 6.4 Select Your Strategic Activity 6.5 Review, Analyze and Improve 6.6 Give Feedback, Follow Up, Say Thank You And Smile 6.7 Celebrate, Acknowledge And Learn 6.8 Decide What To Do Next 7. Career Attraction Tips and Techniques 7.1 Immediate Jobs 7.2 Survival Jobs And Means To An End Jobs 7.3 Aligned Jobs 7.4 Next Step Up Jobs 7.5 Job Identification Techniques 7.6 Job Application Techniques 7.7 Job Application Persistence Techniques 7.8 Job Interview Techniques 7.9 Job Interview Follow Up Techniques 7.10 Accepting A Job Offer 8. Business Attraction Tips And Techniques 8.1 Real Value In Business 8.2 Perceived Value In Business 8.3 Referral Value In Business 8.4 Clarity Value In Business 8.5 Reciprocity Value In Business 8.6 Uncertainty Value In Business 8.7 Pricing Value In Business 8.8 Human Value in Business 8.9 Asset Value In Business 8.10 Investment Value In Business 9. Audience Attraction Techniques 9.1 Identifying Audience Locations 9.2 Arousing Your Target Audience 9.3 Discouraging Your Non Target Audience 9.4 Re-Attracting Your Target Audience 10. Content Attraction Techniques 10.1 Content Guidelines 10.2 Content Conversions 10.3 Content Reach 10.4 Content Sharing 10.5 Content Critics 11. People Attraction Techniques 11.1 People Background Research 11.2 Finding The Right People 11.3 Building The Relationship 11.4 Refining Your People Attraction Techniques 12. Platform Attraction Techniques 12.1 Completing Your Platform Profile 12.2 Maximizing Each Platform 12.3 Measuring Your Platform Performance 12.4 Platform Power Tools 12.5 Game Changers 13. Process Attraction Techniques 13.1 Finding Advertised Opportunities 13.2 Applying For Advertised Opportunities 13.3 Passing the Application Process 13.4 Starting A Career Or Business Opportunity 13.5 Daily Career And Business Strategies 13.6 Education And Learning Based Strategies 13.7 Proactive Action Strategies 13.8 System Based Strategies 14. Possibility Attraction Techniques 14.1 Traditional Possibility Sources 14.2 Contemporary Possibility Sources 14.3 Speculative Possibility Sources 14.4 Ongoing Possibility Sources 15. Brand Development 15.1 Building Your Personal Brand 15.2 Building Your Business Brand 15.3 Personal Brand Builders 15.4 Business Brand Builders 15.5 Publicity Tactics 16. Network Development 16.1 Assessing Networks 16.2 Creating A Network 16.3 How To Network 16.4 Developing Your Network 16.5 Valuing Your Network 17. Website Development 17.1 Personal Career Attraction Website 17.2 Personal Business Attraction Website 17.3 General Website Attraction Techniques 17.4 Website Performance Measures 17.5 User Experience And Website Feedback 18. Overcoming Challenges 18.1 Action Planning Sequence 18.2 Measuring Results 18.3 Personal Blockages 18.4 External Blockages 18.5 Top 20 Tips And Techniques 19. Full List Of 120 Actions 20. Bonuses Index Author
Author: Jeff Perkins
Publisher: How2Conquer
ISBN: 1945783168
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Author: Matt Avery
Publisher: Teach Yourself
ISBN: 144413065X
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
From weighing up the pros and cons of jumping ship in the first place to establishing and maintaining a successful solo enterprise, this book is all you need to make the leap to working alone. All aspects of setting up a new business are covered including: - managing resources, time, clients etc. - establishing good working practices and maintaining a desirable work/life balance for those who choose to work from home. - getting the financial aspects right - one of the biggest pitfalls in going it alone. - being a 'five to niner' - building up a business in your spare time while still employed. Practical examples of best (and worst) practices are provided, gleaned from interviews with dozens of people from across the globe who are successful solo workers. Be your own Boss contains hundreds of relevant examples and genuine, tried and tested tips and practices which really work. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to keep your small business afloat and going strong. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: Bev Moodie
Publisher: Business Opportunity
ISBN: 0620451165
Category : New business enterprises
Languages : en
Pages : 24
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Book Description
