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Author: Dana Kaye
Publisher: Diversion Books
ISBN: 1682303799
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X
Author: Dana Kaye
Publisher: Diversion Books
ISBN: 1682303799
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
“Out-of-the-box PR campaigns” for authors to get their books to legions of readers from “one of the best publicists in the business” (James Rollins, #1 New York Times bestselling author). From the rise of ebooks to the impact of online retail sales to the wide acceptance of self-publishing as a natural path, countless authors are writing books and then wondering what to do with them. Self-published authors need to know how to bring their book to market themselves and reach audiences without a publisher’s marketing or publicity department behind them. Even published authors want to supplement the work of in-house publicity managers and develop a direct relationship with everyone from the media to potential fans. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children’s authors like Liz Climo and Claudia Gray, and now she brings her insights to you. Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations. “There’s a reason I didn’t hire an outside publicist through my first ten books. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”—Gregg Hurwitz, New York Times bestselling author of Orphan X
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author: Patrick Gentempo
Publisher: Hay House, Inc
ISBN: 1401965350
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values. What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: "Maximum Tension," the greatest barrier to entrepreneurial growth The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity Digging into the soul of your business so it can find its transformative process for serious breakthroughs How to face the fire and embrace creative destruction. And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.
Author: Zoe York
Publisher: Zoe York
ISBN: 1926527887
Category : Language Arts & Disciplines
Languages : en
Pages : 118
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Book Description
“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers: • high-concept pitches • world-building • taglines and blurbs • building a cast of characters • writing the first book in a series • finding comparable series • covers • how to write towards future marketing • and why ALL OF THE ABOVE should be considered before you write a single word
Author: Regan Hillyer
Publisher:
ISBN: 9781916363359
Category :
Languages : en
Pages : 176
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Book Description
Be Your Brand SECOND EDITION CONFUSED, OVERWHELMED, OR SERIOUSLY LACKING FOCUS WHEN IT COMES TO YOUR PERSONAL BRAND? I was that person too. I could have gone in 20 different directions. Should I be this? Should I create this? Should I launch this? What if it doesn't work? The questions were endless. The biggest reason was, simply, I didn't have a personal brand! This book reveals the secret methods I used in 60 days to go from lost, to having it all, including a successful profitable brand which took me from dreaming of millions. to actually achieving millions. I was the same me as I am right now. I was still Regan with the same values, mission and voice that I have today. I just wasn't positioning myself right, or. at all. I wasn't stepping 100% into my greatness, simply because I didn't know HOW. And among the confusion and the questions and the lack of clarity, there's one thing I now know for sure. You, too, ABSOLUTELY have a personal brand - that just hasn't been established yet. You are an incredible, unique, amazing individual, unlike any other person walking the planet right now. You have a message. a voice, a soul. Yet here's the challenge right now. You're not branded. Or, you're not branded well. If you're someone who is a little afraid (or hugely afraid!) to step 100% into your greatness, this book will give you the strategy, the step by step system, in how to go from being unknown to unforgettable, in just 60 days. Whether your goal is: - to be thousands or MILLIONS of dollars in profit - to expand your social media presence - to connect with key people of influence for your story to be picked up by global media outlets - to speak on international stages ... or to have a much bigger impact than ever before and play a much, MUCH bigger game I'm here to tell you that you can do this. Are YOU ready to Be Your Brand? Then sit back, relax, and enjoy unlocking the full system to developing, launching and accelerating your true message. REGAN HILLYER is a Serial Entrepreneur, Philanthropist, Energetic Coach and Global Speaker. She is the founder of Regan Hillyer International, a company dedicated to helping people have it all on their terms, in whatever way that looks like for them.
Author: Robin Landa
Publisher: Simon and Schuster
ISBN: 1440324573
Category : Design
Languages : en
Pages : 240
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Book Description
What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
Author: Mike Kim
Publisher: Morgan James Publishing
ISBN: 1631953486
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Author: Rachel Gogos
Publisher: Independently Published
ISBN: 9781731338419
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Author: Fiona Humberstone
Publisher:
ISBN: 9780956454539
Category : Branding (Marketing)
Languages : en
Pages : 208
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Book Description
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs
Author: Hal Elrod
Publisher: Honoree Enterprises Publishing, LLC
ISBN: 9780996186186
Category :
Languages : en
Pages : 204
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Book Description
A Book Establishes Your Authority and Credibility Faster and Easier Than Anything Else. This is the Guide You Need to Write Yours! The biggest and best tool you'll ever have in your belt is a business book with your name on the cover Authority and Credibility-Your own book effortlessly attracts investors, clients, and customers Brand recognition-Your own book makes your name and brand easier to recognize, extending your reach further than ever before The ultimate business card-We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to how a book can help you to build and grow your business and your brand, and how you can put your ideas on the page You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a pro Marketing plans-both for your book, and using your book to market yourself and your business Honorée Corder is the author of dozens of books, she does all sorts of other magical things, and her badassery is legendary. She is Hal Elrod's business partner and co-creator of The Miracle Morning book series, and she coaches high profile professionals, guiding them into some of the best decisions they've ever made. If You're Looking for a Single Tool to Achieve Next-Level Success, Pick Up Your Copy of 'You Must Write A Book' Right Now!
