Author: Maley Catherine
Publisher:
ISBN: 9781613648018
Category :
Languages : en
Pages : 193
Book Description
Your Aesthetic Practice
Author: Maley Catherine
Publisher:
ISBN: 9781613648018
Category :
Languages : en
Pages : 193
Book Description
Publisher:
ISBN: 9781613648018
Category :
Languages : en
Pages : 193
Book Description
The Aesthetic Blueprint
Author: Robert R. Rullo
Publisher:
ISBN: 9781948287074
Category :
Languages : en
Pages :
Book Description
The aesthetic market is in trouble. Despite a significant increase of consumers seeking cosmetic improvements and the availability of breakthrough technologies arriving almost daily, the market is rapidly becoming commoditized - characterized by thin margins and products sold on the basis of price and not brand or brand quality. The antedote is differentiation.This book you will open your eyes to the 'blindspots' that are thwarting your progress and impeding the successful growth of your practice. It will provide you with the 5 key disciplines to overcome these challenges and skyrocket your practice and your life to a level of unimaginable achievement and fulfillment. Founder of the wildly popular The Aesthetic Blueprint Immersion Seminars, entepreneur, business coach and renown speaker, Bob Rullo openly and smartly introduces you to a new world of growth opportunity using case studies from megabrands like Apple, Starbucks and Costco, real world practice illustrations and personal anecdotes. Within these pages, you'll discover the business strategies to prosper in any economy - good or bad . . .¿ How to attract and keep ideal clients and have them refer their friends¿ How to create a truly memorable experience using Phi measures and photography¿The skill of Human Needs psychology to positively influence any interaction¿The keys to building a winning team filled with A-players thriving in an impenetrable culture¿That your success and your team's success rests completely on your mindset as a leader¿The daily routines to setting a new standard of personal and professional performance for yourself - after all it begins with you!Don't waste another day dreaming of the next level. Start living it now!This is indeed your aesthetic blueprint to living your dreams!
Publisher:
ISBN: 9781948287074
Category :
Languages : en
Pages :
Book Description
The aesthetic market is in trouble. Despite a significant increase of consumers seeking cosmetic improvements and the availability of breakthrough technologies arriving almost daily, the market is rapidly becoming commoditized - characterized by thin margins and products sold on the basis of price and not brand or brand quality. The antedote is differentiation.This book you will open your eyes to the 'blindspots' that are thwarting your progress and impeding the successful growth of your practice. It will provide you with the 5 key disciplines to overcome these challenges and skyrocket your practice and your life to a level of unimaginable achievement and fulfillment. Founder of the wildly popular The Aesthetic Blueprint Immersion Seminars, entepreneur, business coach and renown speaker, Bob Rullo openly and smartly introduces you to a new world of growth opportunity using case studies from megabrands like Apple, Starbucks and Costco, real world practice illustrations and personal anecdotes. Within these pages, you'll discover the business strategies to prosper in any economy - good or bad . . .¿ How to attract and keep ideal clients and have them refer their friends¿ How to create a truly memorable experience using Phi measures and photography¿The skill of Human Needs psychology to positively influence any interaction¿The keys to building a winning team filled with A-players thriving in an impenetrable culture¿That your success and your team's success rests completely on your mindset as a leader¿The daily routines to setting a new standard of personal and professional performance for yourself - after all it begins with you!Don't waste another day dreaming of the next level. Start living it now!This is indeed your aesthetic blueprint to living your dreams!
Decision Making in Aesthetic Practice
Author: Vincent Wong
Publisher: CRC Press
ISBN: 1000416704
Category : Medical
Languages : en
Pages : 176
Book Description
Decision Making in Aesthetic PracticeThe Right Procedures for the Right Patients Edited by Vincent Wong, BSc, MBChB, Vindoc Aesthetics, London, UK Healthcare professionals in Aesthetic Practice are often faced with a presenting complaint that may seem straightforward to treat but lends itself to more than one treatment option. To achieve and deliver the best natural-looking results, certain basic points about the face must be respected; there must be a good understanding of the specific root cause of each patient’s complaint; and that knowledge must be communicated effectively with the patient. The aim of this book is to help guide a healthcare professional in selecting the best and most appropriate options for any patient. Contents: The Cosmetic Consultation * The Skin * The Forehead * The Periorbital Region * The Nose * The Cheeks* The Perioral Region * The Chin * The Jawline and Neck* The Scalp * Balancing Non-Surgical and Surgical Clinical Approaches
Publisher: CRC Press
ISBN: 1000416704
Category : Medical
Languages : en
Pages : 176
Book Description
Decision Making in Aesthetic PracticeThe Right Procedures for the Right Patients Edited by Vincent Wong, BSc, MBChB, Vindoc Aesthetics, London, UK Healthcare professionals in Aesthetic Practice are often faced with a presenting complaint that may seem straightforward to treat but lends itself to more than one treatment option. To achieve and deliver the best natural-looking results, certain basic points about the face must be respected; there must be a good understanding of the specific root cause of each patient’s complaint; and that knowledge must be communicated effectively with the patient. The aim of this book is to help guide a healthcare professional in selecting the best and most appropriate options for any patient. Contents: The Cosmetic Consultation * The Skin * The Forehead * The Periorbital Region * The Nose * The Cheeks* The Perioral Region * The Chin * The Jawline and Neck* The Scalp * Balancing Non-Surgical and Surgical Clinical Approaches
Culinary Turn
Author: Nicolaj van der Meulen
Publisher: transcript Verlag
ISBN: 3839430313
Category : Social Science
Languages : en
Pages : 327
Book Description
Kitchen, cooking, nutrition, and eating have become omnipresent cultural topics. They stand at the center of design, gastronomy, nutrition science, and agriculture. Artists have appropriated cooking as an aesthetic practice - in turn, cooks are adapting the staging practices that go with an artistic self-image. This development is accompanied by crisis of eating behaviour and a philosophy of cooking as a speculative cultural technique. This volume investigates the dimensions of a new culinary turn, combining for the very first time contributions from the theory and practice of cooking.
Publisher: transcript Verlag
ISBN: 3839430313
Category : Social Science
Languages : en
Pages : 327
Book Description
Kitchen, cooking, nutrition, and eating have become omnipresent cultural topics. They stand at the center of design, gastronomy, nutrition science, and agriculture. Artists have appropriated cooking as an aesthetic practice - in turn, cooks are adapting the staging practices that go with an artistic self-image. This development is accompanied by crisis of eating behaviour and a philosophy of cooking as a speculative cultural technique. This volume investigates the dimensions of a new culinary turn, combining for the very first time contributions from the theory and practice of cooking.
Essential Psychiatry for the Aesthetic Practitioner
Author: Evan A. Rieder
Publisher: John Wiley & Sons
ISBN: 1119680123
Category : Medical
Languages : en
Pages : 32
Book Description
ESSENTIAL PSYCHIATRY FOR THE AESTHETIC PRACTITIONER Aesthetic practice requires an understanding of human psychology, yet professionals across cosmetic medicine and related fields receive no formal training in identifying and managing psychological conditions. Essential Psychiatry for the Aesthetic Practitioner provides concise yet comprehensive guidance on approaching patient assessment, identifying common psychiatric diseases, and managing challenging situations in cosmetic practice. This much-needed guide brings together contributions by dermatologists, plastic surgeons, psychiatrists, psychologists, and other experts to help practitioners understand the role of psychology in cosmetic practice and improve interpersonal relations with their patients. Assuming no previous background knowledge in psychiatry, the text provides cosmetic practitioners of all training and experience levels with clear guidance, real-world advice, and effective psychological tools to assist their practice. Through common clinical scenarios, readers learn to determine if a patient is a good candidate for a cosmetic procedure, enhance the patient experience, deal with difficult personalities in the cosmetic clinic, recognize obsessive compulsive and body dysmorphic disorders, and more. Describes how to use psychologically informed approaches and treatments for aesthetic patients Features easy-to-use psychological tools such as motivational interviewing, progressive muscle relaxation, guided imagery, and acceptance and commitment therapy Includes extensive references and practical tips for understanding the psychological implications of cosmetic treatments Covers cosmetic consultations for female, male, and transgender patients Discusses the history and psychology of beauty as well as the role of cosmetics and cosmeceuticals Emphasizes the importance of screening for common psychological comorbidities Addresses the impact of social media on self-image and its role in a growing crisis in beauty and appearance Highlights the need to develop new guidelines to treat rapidly evolving patient populations Explores how gender fluidity and variations in ethnicity are changing the approaches to aesthetic patients Essential Psychiatry for the Aesthetic Practitioner is required reading for dermatologists, plastic surgeons, cosmetic doctors, dentists, nurses, and physician assistants and all other professionals working in aesthetic medicine.
Publisher: John Wiley & Sons
ISBN: 1119680123
Category : Medical
Languages : en
Pages : 32
Book Description
ESSENTIAL PSYCHIATRY FOR THE AESTHETIC PRACTITIONER Aesthetic practice requires an understanding of human psychology, yet professionals across cosmetic medicine and related fields receive no formal training in identifying and managing psychological conditions. Essential Psychiatry for the Aesthetic Practitioner provides concise yet comprehensive guidance on approaching patient assessment, identifying common psychiatric diseases, and managing challenging situations in cosmetic practice. This much-needed guide brings together contributions by dermatologists, plastic surgeons, psychiatrists, psychologists, and other experts to help practitioners understand the role of psychology in cosmetic practice and improve interpersonal relations with their patients. Assuming no previous background knowledge in psychiatry, the text provides cosmetic practitioners of all training and experience levels with clear guidance, real-world advice, and effective psychological tools to assist their practice. Through common clinical scenarios, readers learn to determine if a patient is a good candidate for a cosmetic procedure, enhance the patient experience, deal with difficult personalities in the cosmetic clinic, recognize obsessive compulsive and body dysmorphic disorders, and more. Describes how to use psychologically informed approaches and treatments for aesthetic patients Features easy-to-use psychological tools such as motivational interviewing, progressive muscle relaxation, guided imagery, and acceptance and commitment therapy Includes extensive references and practical tips for understanding the psychological implications of cosmetic treatments Covers cosmetic consultations for female, male, and transgender patients Discusses the history and psychology of beauty as well as the role of cosmetics and cosmeceuticals Emphasizes the importance of screening for common psychological comorbidities Addresses the impact of social media on self-image and its role in a growing crisis in beauty and appearance Highlights the need to develop new guidelines to treat rapidly evolving patient populations Explores how gender fluidity and variations in ethnicity are changing the approaches to aesthetic patients Essential Psychiatry for the Aesthetic Practitioner is required reading for dermatologists, plastic surgeons, cosmetic doctors, dentists, nurses, and physician assistants and all other professionals working in aesthetic medicine.
Aesthetic Clinic Marketing in the Digital Age
Author: Wendy Lewis
Publisher: CRC Press
ISBN: 1351230662
Category : Medical
Languages : en
Pages : 269
Book Description
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Publisher: CRC Press
ISBN: 1351230662
Category : Medical
Languages : en
Pages : 269
Book Description
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Aesthetic Procedures: Nurse Practitioner's Guide to Cosmetic Dermatology
Author: Beth Haney
Publisher: Springer Nature
ISBN: 3030199487
Category : Medical
Languages : en
Pages : 215
Book Description
This book is a resource that offers guidance to nurses who are experienced or novice aesthetic practitioners and would like to improve their aesthetic practice and enhance patient safety and satisfaction. This textbook reviews skin structure and anatomy, what happens as facial structures age, the effects of aging coupled with environmental exposures, pharmacology of medications used in aesthetics, light-based device properties, patient selection, and benefits of treatments. In addition, it includes suggestions on how to communicate with patients to achieve successful outcomes. Aesthetic Procedures: Nurse Practitioner's Guide to Cosmetic Dermatology provides practitioners a one-source resource to attain more in-depth learning about cosmetic dermatology. Although there are several texts on individual aspects of aesthetic medicine, there is no all-inclusive book for nurses. This book affords the primary care practitioner the opportunity to add minimally invasive cosmetic dermatology procedures to their practice and perform the treatments safely, efficiently and effectively while avoiding common mistakes and minimizing complication risks. Education is paramount in creating a safe patient environment and as more clinicians turn to aesthetics to augment their practice, this book will be a valuable resource for nurses and practitioners all over the world.
Publisher: Springer Nature
ISBN: 3030199487
Category : Medical
Languages : en
Pages : 215
Book Description
This book is a resource that offers guidance to nurses who are experienced or novice aesthetic practitioners and would like to improve their aesthetic practice and enhance patient safety and satisfaction. This textbook reviews skin structure and anatomy, what happens as facial structures age, the effects of aging coupled with environmental exposures, pharmacology of medications used in aesthetics, light-based device properties, patient selection, and benefits of treatments. In addition, it includes suggestions on how to communicate with patients to achieve successful outcomes. Aesthetic Procedures: Nurse Practitioner's Guide to Cosmetic Dermatology provides practitioners a one-source resource to attain more in-depth learning about cosmetic dermatology. Although there are several texts on individual aspects of aesthetic medicine, there is no all-inclusive book for nurses. This book affords the primary care practitioner the opportunity to add minimally invasive cosmetic dermatology procedures to their practice and perform the treatments safely, efficiently and effectively while avoiding common mistakes and minimizing complication risks. Education is paramount in creating a safe patient environment and as more clinicians turn to aesthetics to augment their practice, this book will be a valuable resource for nurses and practitioners all over the world.
Shine
Author: Krista A. Thompson
Publisher: Duke University Press
ISBN: 0822375982
Category : Art
Languages : en
Pages : 419
Book Description
In Jamaican dancehalls competition for the video camera's light is stiff, so much so that dancers sometimes bleach their skin to enhance their visibility. In the Bahamas, tuxedoed students roll into prom in tricked-out sedans, staging grand red-carpet entrances that are designed to ensure they are seen being photographed. Throughout the United States and Jamaica friends pose in front of hand-painted backgrounds of Tupac, flashy cars, or brand-name products popularized in hip-hop culture in countless makeshift roadside photography studios. And visual artists such as Kehinde Wiley remix the aesthetic of Western artists with hip-hop culture in their portraiture. In Shine, Krista Thompson examines these and other photographic practices in the Caribbean and United States, arguing that performing for the camera is more important than the final image itself. For the members of these African diasporic communities, seeking out the camera's light—whether from a cell phone, Polaroid, or video camera—provides a means with which to represent themselves in the public sphere. The resulting images, Thompson argues, become their own forms of memory, modernity, value, and social status that allow for cultural formation within and between African diasporic communities.
Publisher: Duke University Press
ISBN: 0822375982
Category : Art
Languages : en
Pages : 419
Book Description
In Jamaican dancehalls competition for the video camera's light is stiff, so much so that dancers sometimes bleach their skin to enhance their visibility. In the Bahamas, tuxedoed students roll into prom in tricked-out sedans, staging grand red-carpet entrances that are designed to ensure they are seen being photographed. Throughout the United States and Jamaica friends pose in front of hand-painted backgrounds of Tupac, flashy cars, or brand-name products popularized in hip-hop culture in countless makeshift roadside photography studios. And visual artists such as Kehinde Wiley remix the aesthetic of Western artists with hip-hop culture in their portraiture. In Shine, Krista Thompson examines these and other photographic practices in the Caribbean and United States, arguing that performing for the camera is more important than the final image itself. For the members of these African diasporic communities, seeking out the camera's light—whether from a cell phone, Polaroid, or video camera—provides a means with which to represent themselves in the public sphere. The resulting images, Thompson argues, become their own forms of memory, modernity, value, and social status that allow for cultural formation within and between African diasporic communities.
A Practical Guide to Botulinum Toxin Procedures
Author: Rebecca Small
Publisher: Lippincott Williams & Wilkins
ISBN: 1451154496
Category : Medical
Languages : en
Pages : 320
Book Description
A Practical Guide to Botulinum Toxin Procedures is one of four books in the new Cosmetic Procedures for Primary Care series. This series offers guidance to primary care practitioners who wish to expand their practice to minimally invasive cosmetic procedures. Whether the physician is just getting started or well versed in aesthetic medicine, this series can be used as a routine quick reference for current aesthetic procedures that can be readily incorporated into office practice. The series will put these cosmetic treatments into the hands of the physician the patient knows and trusts the most, and will bring primary care practitioners increased autonomy, improved patient satisfaction, and added reimbursement. This book provides thoroughly illustrated step-by-step instructions on botulinum toxin injection procedures and advice on managing common issues seen in follow-up visits. Each chapter focuses on a single procedure and reviews all relevant anatomy, including target muscles and their functions and muscles to be avoided. Injection points and the injection Safety Zones are highlighted to help practitioners perform the procedures more effectively and minimize complication risks. Initial chapters cover treatment in the upper third of the face for frown lines, horizontal forehead lines, and crow's feet—procedures suited for practitioners who are getting started with cosmetic botulinum toxin treatments. Subsequent chapters cover more advanced face and neck procedures and treatment of axillary hyperhidrosis.
Publisher: Lippincott Williams & Wilkins
ISBN: 1451154496
Category : Medical
Languages : en
Pages : 320
Book Description
A Practical Guide to Botulinum Toxin Procedures is one of four books in the new Cosmetic Procedures for Primary Care series. This series offers guidance to primary care practitioners who wish to expand their practice to minimally invasive cosmetic procedures. Whether the physician is just getting started or well versed in aesthetic medicine, this series can be used as a routine quick reference for current aesthetic procedures that can be readily incorporated into office practice. The series will put these cosmetic treatments into the hands of the physician the patient knows and trusts the most, and will bring primary care practitioners increased autonomy, improved patient satisfaction, and added reimbursement. This book provides thoroughly illustrated step-by-step instructions on botulinum toxin injection procedures and advice on managing common issues seen in follow-up visits. Each chapter focuses on a single procedure and reviews all relevant anatomy, including target muscles and their functions and muscles to be avoided. Injection points and the injection Safety Zones are highlighted to help practitioners perform the procedures more effectively and minimize complication risks. Initial chapters cover treatment in the upper third of the face for frown lines, horizontal forehead lines, and crow's feet—procedures suited for practitioners who are getting started with cosmetic botulinum toxin treatments. Subsequent chapters cover more advanced face and neck procedures and treatment of axillary hyperhidrosis.
Success Strategies for the Aesthetic Dental Practice
Author: Linda Greenwall
Publisher: Quintessence Publishing (IL)
ISBN: 9781850972211
Category : Dentistry
Languages : en
Pages : 0
Book Description
While esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians must learn the skills of how to successfully manage and grow this segment of their practice. This book provides dentists with the guidelines and strategies to make that happen. The authors detail many key strategies for success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative interviews with some of the most successful esthetic dental practitioners from around the world who offer unique insights into how their teams operate and what has made their practices succeed.
Publisher: Quintessence Publishing (IL)
ISBN: 9781850972211
Category : Dentistry
Languages : en
Pages : 0
Book Description
While esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians must learn the skills of how to successfully manage and grow this segment of their practice. This book provides dentists with the guidelines and strategies to make that happen. The authors detail many key strategies for success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative interviews with some of the most successful esthetic dental practitioners from around the world who offer unique insights into how their teams operate and what has made their practices succeed.