Youcan Diy Public Relations PDF Download
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Author: Ann Revell-Pechar
Publisher: Balboa Press
ISBN:
Category : Self-Help
Languages : en
Pages : 37
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Book Description
Youcan DIY is a hands-on workbook series designed to help small businesses, non-profits, and startups create and manage their own in-house subject matter experts. Written by industry leaders with decades of experience, these short, step-by-step training books help organizations save money by managing services that are often outsourced. These booklets can be paired with custom consulting to assure keystones are in place and targets are met, offering a check-in service for additional guidance. Contact FluentPR for more information.
Author: Ann Revell-Pechar
Publisher: Balboa Press
ISBN:
Category : Self-Help
Languages : en
Pages : 37
Get Book Here
Book Description
Youcan DIY is a hands-on workbook series designed to help small businesses, non-profits, and startups create and manage their own in-house subject matter experts. Written by industry leaders with decades of experience, these short, step-by-step training books help organizations save money by managing services that are often outsourced. These booklets can be paired with custom consulting to assure keystones are in place and targets are met, offering a check-in service for additional guidance. Contact FluentPR for more information.
Author: Nikkia McClain
Publisher: Writers Republic LLC
ISBN: 1646206452
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
DIY PR is jam-packed with critical information for beginning publicists, including discovering and developing a brand, identifying a target media audience, creating and nurturing relationships, and identifying how and when to pitch clients. In a friendly, conversational style, McClain provides ideas for combining traditional PR such as press releases and media alerts with out-of-the-box thinking by executing unique events that get noticed. She shares examples of successful communications and provides chapter takeaways that summarize the most important points. Each chapter ends with a series of questions that encourage readers to identify, consider, plan and set goals. You can also take DIY PR to the next level through her online platform via a series of free webinars and virtual courses.
Author: Gini Dietrich
Publisher: Que Publishing
ISBN: 0132939541
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author: Lucy Werner
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Author: Moi Ali
Publisher: Kogan Page Publishers
ISBN: 9780749438234
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538134632
Category : Music
Languages : en
Pages : 454
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Book Description
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Author: Amanda Barry
Publisher: Random House
ISBN: 1448131766
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
Author: Jane Tabachnick
Publisher: Simply Good Press
ISBN: 1732652120
Category : Business & Economics
Languages : en
Pages : 39
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Book Description
There is not a single brand – large, small, independent, undefined, author, or coach, who won't benefit from publicity. In every industry, in every country around the globe, everyone could use a little publicity. Despite the need, many entrepreneurs and companies don't have the bandwidth or budget to hire a PR firm or to manage it on their own. The Solution: The PR Support Virtual Assistant This book was created for you, dearest Virtual Assistant. This book is not a how-to meant to teach you to offer PR the way a full-service Public Relations firm would. Instead, this book was written to show you a new realm of possibilities as a PRVA. For any company, entrepreneur, coach, consultant or author looking to implement public relations, this short guide is full of wisdom and practicality. It will help them understand how they can successfully outsource some of their PR tasks. It is my hope that this book will ignite those possibilities for you.
Author: Emma Mills
Publisher: Crimson Publishing
ISBN: 1780590016
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Ever dreamed of opening a coffee or tea shop? If you are an coffee shop entrepreneur in the making, this book will show you how. We cover every aspect of setting up a coffee or tea shop and break the process down step-by-step so you can make your business a success. You might think the market's dominated by corporate coffee house chains - you'd be wrong! Independent coffee and tea shops are still thriving, and you can join them. We guide you through raising finance, testing your idea, analysing your competitors and getting up and running to ensure your business succeeds. Starting Your Own Coffee or Tea Shop is crammed with profiles, tips and real-life advice from the founders of extremely successful coffee and tea shops, including Costa Coffee, Betty's Tea Shop and some award-winning independents around the UK; so you can learn from the best. Written in conjunction with the UK's most popular website for small business, Startups.co.uk, the information is quality, easy to understand and accurate. Startups.co.uk helps over 150,000 people every month to start their businesses. It is the UK's most popular website for small business owners and helps you start up and run your own business.
Author: Jenn Reese
Publisher: Henry Holt and Company (BYR)
ISBN: 1250243025
Category : Juvenile Fiction
Languages : en
Pages : 164
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Book Description
A 2021 Oregon Book Award Winner An NPR Best Book of 2020 A Finalist for the 2021-22 Maine Student Book Award A 2021 Mythopoeic Awards Finalist Andre Norton Award finalist Jenn Reese explores the often thin line between magic and reality, light and darkness in her enchanting middle grade standalone. "Brings to life, viscerally, what it is like to live in fear of abuse—even after the abuse itself is over. But there is magic here too, and the promise of a better future that comes with learning to let people who care about you into your world." —Alan Gratz, New York Times-bestselling author of Refugee “A captivating and touching story... both whimsical and emotionally—sometimes frighteningly—compelling.” —Ingrid Law, Newbery Honor-winning author of Savvy "Magically creative and deeply honest, A Game of Fox & Squirrels merges games and grimness in a fantasy tale that tells the truth." —Elana K. Arnold, Printz Honor-winning author of Damsel and A Boy Called Bat After an incident shatters their family, eleven-year old Samantha and her older sister Caitlin are sent to live in rural Oregon with an aunt they've never met. Sam wants nothing more than to go back to the way things were... before she spoke up about their father's anger. When Aunt Vicky gives Sam a mysterious card game called "A Game of Fox & Squirrels," Sam falls in love with the animal characters, especially the charming trickster fox, Ashander. Then one day Ashander shows up in Sam’s room and offers her an adventure and a promise: find the Golden Acorn, and Sam can have anything she desires. But the fox is hiding rules that Sam isn't prepared for, and her new home feels more tempting than she'd ever expected. As Sam is swept up in the dangerous quest, the line between magic and reality grows thin. If she makes the wrong move, she'll lose far more than just a game. Perfect for fans of Barbara O'Connor, Lauren Wolk, and Ali Benjamin, A Game of Fox & Squirrels is a stunning, heartbreaking novel about a girl who finds the light in the darkness... and ultimately discovers the true meaning of home.
