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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Randy Pausch
Publisher:
ISBN: 9780340978504
Category : Cancer
Languages : en
Pages : 0
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Book Description
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Author: Paul Brians
Publisher: Franklin, Beedle & Associates, Inc.
ISBN: 1887902899
Category : English language
Languages : en
Pages : 261
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Book Description
Online version of Common Errors in English Usage written by Paul Brians.
Author: Oren Jay Sofer
Publisher: Shambhala Publications
ISBN: 161180583X
Category : Self-Help
Languages : en
Pages : 306
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Book Description
Find your voice, speak your truth, listen deeply—a guide to having more meaningful and mindful conversations through nonviolent communication We spend so much of our lives talking to each other, but how much are we simply running on automatic—relying on old habits and hoping for the best? Are we able to truly hear others and speak our mind in a clear and kind way, without needing to get defensive or go on the attack? In this groundbreaking synthesis of mindfulness, somatics, and Nonviolent Communication, Oren Jay Sofer offers simple yet powerful practices to develop healthy, effective, and satisfying ways of communicating. The techniques in Say What You Mean will help you to: • Feel confident during conversation • Stay focused on what really matters in an interaction • Listen for the authentic concerns behind what others say • Reduce anxiety before and during difficult conversations • Find nourishment in day-to-day interactions “Unconscious patterns of communication create separation not only in our personal lives, they also perpetuate patterns of misunderstanding and violence that pervade our world. With clarity and great insight, Oren Jay Sofer offers teachings and practices that train us to speak and listen with presence, courage, and an open heart.” —Tara Brach, author of Radical Acceptance and True Refuge
Author: Peter H. Reynolds
Publisher: Scholastic Inc.
ISBN: 1338355031
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
From the creator of the New York Times bestseller The Word Collector comes an empowering story about finding your voice, and using it to make the world a better place. The world needs your voice. If you have a brilliant idea... say something! If you see an injustice... say something!In this empowering new picture book, beloved author Peter H. Reynolds explores the many ways that a single voice can make a difference. Each of us, each and every day, have the chance to say something: with our actions, our words, and our voices. Perfect for kid activists everywhere, this timely story reminds readers of the undeniable importance and power of their voice. There are so many ways to tell the world who you are... what you are thinking... and what you believe. And how you'll make it better. The time is now: SAY SOMETHING!
Author: Becky Harling
Publisher: Moody Publishers
ISBN: 0802495435
Category : Religion
Languages : en
Pages : 322
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Book Description
Do you know Jesus as He really is? We can speak in abstracts all day long. We can ponder who Jesus is and what it means to follow Him. But he wants our confession. He wants to know, “Who do you say that I AM?” How we answer defines our lives both now and forever. This 8-week study in the “I AM” statements of Jesus will help women move from knowing about Him to knowing Him personally. Guiding them through significant questions Jesus asks in the Gospels—and the answers He himself provides—it will help readers: Realize the truth of who Jesus really is Grow in their ability to trust God and rely on Him fully Find the calm and peace promised in Scripture despite life circumstances Becky Harling has years of experience as a Bible teacher and women’s ministry leader. She empathizes with women and knows how to make Scripture come alive. Who Do You Say that I AM? will draw women deep into the Word for a true encounter with Christ, helping them become more confident, calm, and courageous in the faith.
Author: Ross Petras
Publisher: Ten Speed Press
ISBN: 0399578080
Category : Language Arts & Disciplines
Languages : en
Pages : 194
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Book Description
For word nerds and grammar geeks, a witty guide to the most commonly mispronounced words, along with their correct pronunciations and pithy forays into their fascinating etymologies and histories of use and misuse. With wit and good humor, this handy little book not only saves us from sticky linguistic situations but also provides fascinating cocktail-party-ready anecdotes. Entries reveal how to pronounce boatswain like an old salt on the deck of a ship, trompe l'oeil like a bona fide art expert, and haricot vert like a foodie, while arming us with the knowledge of why certain words are correctly pronounced the "slangy" way (they came about before dictionaries), what stalks of grain have to do with pronunciation, and more. With bonus sidebars like "How to Sound like a Seasoned Traveler" and "How to Sound Cultured," readers will be able to speak about foreign foods and places, fashion, philosophy, and literature with authority.
Author: Shonda Rhimes
Publisher: Simon and Schuster
ISBN: 1476777098
Category : Biography & Autobiography
Languages : en
Pages : 336
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Book Description
The creator of "Grey's Anatomy" and "Scandal" details the one-year experiment with saying "yes" that transformed her life, revealing how accepting unexpected invitations she would have otherwise declined enabled powerful benefits.
Author: Phil Jones
Publisher: Page Two Books, Incorporated
ISBN: 9781989603079
Category :
Languages : en
Pages : 208
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Book Description
Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
Author: Guy Boothby
Publisher:
ISBN:
Category :
Languages : en
Pages : 274
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Book Description
