You Mean a Woman Can Open It ?

You Mean a Woman Can Open It ? PDF Author: Ad Nauseum
Publisher: Adams Media
ISBN: 9781580623773
Category : Humor
Languages : en
Pages : 32

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Book Description
Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the 19th century to the 1970s, shows the ad-man's beloved caricatures of female behavior in outrageous form: -- Down-trodden housewives obsessed with cooking and cleaning-- Hare-brained office girls struggling in a man's world-- Scantily-clad bimbos used to peddle everything from cars to cigarsYou Mean a Women Can Open It...? shows us how far we've really come.

You Mean a Woman Can Open It ?

You Mean a Woman Can Open It ? PDF Author: Ad Nauseum
Publisher: Adams Media
ISBN: 9781580623773
Category : Humor
Languages : en
Pages : 32

Get Book Here

Book Description
Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the 19th century to the 1970s, shows the ad-man's beloved caricatures of female behavior in outrageous form: -- Down-trodden housewives obsessed with cooking and cleaning-- Hare-brained office girls struggling in a man's world-- Scantily-clad bimbos used to peddle everything from cars to cigarsYou Mean a Women Can Open It...? shows us how far we've really come.

A Wild Constraint

A Wild Constraint PDF Author: Jenny Taylor
Publisher: Bloomsbury Publishing
ISBN: 1441126708
Category : Religion
Languages : en
Pages : 177

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Book Description
In A Wild Constraint: The Case for Chastity, Taylor addresses the provocative subject of celibacy. Too often considered an exclusively religious option, celibacy has been reclaimed by some feminists and sociologists over the last 20 years as a radical alternative in secular society to the liberal sexual lifestyle. What, after all, is sexual liberation when so often the outcome is pain and social chaos? In the context of promiscuity, sexual abuse and confusion, celibacy can herald a different sexual freedom. Jenny Taylor draws on personal experience and interviews with men and women of all ages to demonstrate the impact of the sexual revolution and to make a case for celibacy. She argues that celibacy is a viable alternative that deserves to be taken seriously and challenges the church to speak out for sexual abstinence with confidence and certainty.

Gender Representations in Commercials – Original and Translation

Gender Representations in Commercials – Original and Translation PDF Author: Stavroula (Stave) Vergopoulou
Publisher: Frank & Timme GmbH
ISBN: 3732910733
Category :
Languages : en
Pages : 286

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Book Description
Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.

On Love and Communism

On Love and Communism PDF Author: Katie Fustich
Publisher: Katie Fustich
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 103

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Book Description
“Lately, I can’t muster a single vision of grandeur. After decades spent scrawling dreams in ink, my pen gasping of breath between ideas, I feel flat and floating like a receipt caught high in the wind and swirling around the antenna tips of Midtown office buildings. It has come to my attention that my only remaining passion is to live life with as much sincerity as possible.” In the span of 14 essays, On Love and Communism explores modern young womanhood through a Marxist-feminist lens. Covering mental health, self-care, fast fashion, romance, and #girlboss-ing, Fustich’s essays are both contemporary yet deeply rooted in political history. Influenced by Audre Lorde, Chris Kraus, and yes, Friedrich Engels, On Love and Communism is an emotional and political companion for our age. Originally published in 2018, the second edition features two new essays. Katie Fustich is a writer living in Brooklyn. Her non-fiction and fiction have been published in New York Magazine, Cosmonauts Avenue, Jezebel, VICE and more. She is currently working on a collection of short stories. Visit http://katiefustich.com to learn more.

New Perspectives on Industrial Organization

New Perspectives on Industrial Organization PDF Author: Victor J. Tremblay
Publisher: Springer Science & Business Media
ISBN: 1461432413
Category : Business & Economics
Languages : en
Pages : 820

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Book Description
This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrial organization.

The Better Angels of Our Nature

The Better Angels of Our Nature PDF Author: Steven Pinker
Publisher: Penguin Books
ISBN: 0143122010
Category : Psychology
Languages : en
Pages : 834

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Book Description
Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think this is the most violent age ever seen. Yet as bestselling author Pinker shows in this startling and engaging new work, just the opposite is true.

White Fragility

White Fragility PDF Author: Dr. Robin DiAngelo
Publisher: Beacon Press
ISBN: 0807047422
Category : Social Science
Languages : en
Pages : 194

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Book Description
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.

The Psychology of Sex and Gender

The Psychology of Sex and Gender PDF Author: Jennifer K. Bosson
Publisher: SAGE Publications
ISBN: 1544394039
Category : Psychology
Languages : en
Pages : 1029

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Book Description
Meeting the needs of gender science today, The Psychology of Sex and Gender provides students with balanced coverage of men and women that is grounded in psychological science. The dynamic author team of Jennifer K. Bosson, Camille E. Buckner, and Joseph A. Vandello paints a complete, vibrant picture of the field through the presentation of classic and cutting-edge research, historical contexts, examples from pop culture, cross-cultural universality and variation, and coverage of nonbinary identities. In keeping with the growing scholarship of teaching and learning (SOTL), the text encourages students to identify and evaluate their own myths and misconceptions, participate in real-world debates, and pause to think critically along the way. The thoroughly revised Second Edition integrates an expanded focus on diversity and inclusion, enhances pedagogy based on SOTL, and provides the most up-to-date scientific findings in the field.

The Super Book of Useless Information

The Super Book of Useless Information PDF Author: Don Voorhees
Publisher: Penguin
ISBN: 1101545135
Category : Reference
Languages : en
Pages : 201

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Book Description
Faster than a speeding bullet, more useless than ever before. The #1 New York Times bestselling series reaches new heights of irrelevance with this powerfully pointless, all-new collection of the things you never need to know. Do you actually care that... there are three feet of DNA in every cell? Saturn has 47 moons? March is National Frozen Foods Month? in 2010 a traffic jam in China lasted ten days? Would it improve your life to know... which movie star wanted to be a funeral director? which state has the most horses per square mile? which dictator was obsessed with Cheetos? what day of the year the most cars are stolen in the United States?

The Warmest Room in the House

The Warmest Room in the House PDF Author: Steven Gdula
Publisher: Bloomsbury Publishing USA
ISBN: 1596917873
Category : Family & Relationships
Languages : en
Pages : 260

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Book Description
The first book that puts the hearth of the American home-its many unique challenges and innovations-in its proper place in contemporary history. Thomas Jefferson once wrote that if you really want to understand the workings of a society, you have to "look into their pots" and "eat their bread." Steven Gdula gives us a view of American culture from the most popular room in the house: the kitchen. Examining the relationship between trends and innovations in the kitchen and the cultural attitudes beyond its four walls, Gdula creates a lively portrait of the last hundred years of American domestic life. The Warmest Room in the House explores food trends and technology, kitchen design, appliances and furniture, china and flatware, cookery bookery, food lit, and much more. Gdula traces the evolution of the kitchen from the back room where the work of the home happened to its place at the center of family life and entertainment today. Filled with fun facts about food trends, from Hamburger Helper to The Moosewood Cookbook, and food personalities, from Julia Child to Rachael Ray, The Warmest Room in the House is the perfect addition to any well-rounded kitchen larder.