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Author: Stuart Sumner
Publisher: Syngress
ISBN: 0128034238
Category : Computers
Languages : en
Pages : 226
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Book Description
Everything we do online, and increasingly in the real world, is tracked, logged, analyzed, and often packaged and sold on to the highest bidder. Every time you visit a website, use a credit card, drive on the freeway, or go past a CCTV camera, you are logged and tracked. Every day billions of people choose to share their details on social media, which are then sold to advertisers. The Edward Snowden revelations that governments - including those of the US and UK – have been snooping on their citizens, have rocked the world. But nobody seems to realize that this has already been happening for years, with firms such as Google capturing everything you type into a browser and selling it to the highest bidder. Apps take information about where you go, and your contact book details, harvest them and sell them on – and people just click the EULA without caring. No one is revealing the dirty secret that is the tech firms harvesting customers' personal data and selling it for vast profits – and people are totally unaware of the dangers. You: For Sale is for anyone who is concerned about what corporate and government invasion of privacy means now and down the road. The book sets the scene by spelling out exactly what most users of the Internet and smart phones are exposing themselves to via commonly used sites and apps such as facebook and Google, and then tells you what you can do to protect yourself. The book also covers legal and government issues as well as future trends. With interviews of leading security experts, black market data traders, law enforcement and privacy groups, You: For Sale will help you view your personal data in a new light, and understand both its value, and its danger. - Provides a clear picture of how companies and governments harvest and use personal data every time someone logs on - Describes exactly what these firms do with the data once they have it – and what you can do to stop it - Learn about the dangers of unwittingly releasing private data to tech firms, including interviews with top security experts, black market data traders, law enforcement and privacy groups - Understand the legal information and future trends that make this one of the most important issues today
Author: Stuart Sumner
Publisher: Syngress
ISBN: 0128034238
Category : Computers
Languages : en
Pages : 226
Get Book Here
Book Description
Everything we do online, and increasingly in the real world, is tracked, logged, analyzed, and often packaged and sold on to the highest bidder. Every time you visit a website, use a credit card, drive on the freeway, or go past a CCTV camera, you are logged and tracked. Every day billions of people choose to share their details on social media, which are then sold to advertisers. The Edward Snowden revelations that governments - including those of the US and UK – have been snooping on their citizens, have rocked the world. But nobody seems to realize that this has already been happening for years, with firms such as Google capturing everything you type into a browser and selling it to the highest bidder. Apps take information about where you go, and your contact book details, harvest them and sell them on – and people just click the EULA without caring. No one is revealing the dirty secret that is the tech firms harvesting customers' personal data and selling it for vast profits – and people are totally unaware of the dangers. You: For Sale is for anyone who is concerned about what corporate and government invasion of privacy means now and down the road. The book sets the scene by spelling out exactly what most users of the Internet and smart phones are exposing themselves to via commonly used sites and apps such as facebook and Google, and then tells you what you can do to protect yourself. The book also covers legal and government issues as well as future trends. With interviews of leading security experts, black market data traders, law enforcement and privacy groups, You: For Sale will help you view your personal data in a new light, and understand both its value, and its danger. - Provides a clear picture of how companies and governments harvest and use personal data every time someone logs on - Describes exactly what these firms do with the data once they have it – and what you can do to stop it - Learn about the dangers of unwittingly releasing private data to tech firms, including interviews with top security experts, black market data traders, law enforcement and privacy groups - Understand the legal information and future trends that make this one of the most important issues today
Author: Jeff Shore
Publisher: McGraw Hill Professional
ISBN: 1260462676
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster. What does a sales professional do when the customer says, “Not yet”? Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift—a common phenomenon in which a prospect simply forgets about the product offering and goes dark—is persistent and rampant. Technology doesn’t change behavior on its own. Behavior is changed by adopting better habits. The fact is 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity. In Follow Up and Close the Sale, Jeff Shore offers research-based insights into the customer’s buying journey to teach sales professionals how to: • Create and maintain Emotional Altitude for the customer • Leverage speed as an advantage • Personalize follow-up to fulfill customer needs and provide value • Overcome the mental barriers that make follow-up a difficult task • Select the right follow-up method • Stay in touch without annoying the prospect • “Wake up” tired leads Better yet, this results-oriented book will make the follow-up process, one often dreaded as a grueling chore, to be genuinely enjoyable. Effective follow-up is relationship-based, service-driven, and emotionally positive. It’s about rituals and routines, rhythms and the right attitude. It’s about not quitting when others give up. Follow-up is what separates the good from the great.
Author: Esphyr Slobodkina
Publisher: Harper Collins
ISBN: 0062009117
Category : Juvenile Fiction
Languages : en
Pages : 48
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Book Description
Caps for Sale is a timeless classic beloved by millions...one of the most popular picture books ever published! This picture book is an excellent choice to share at home or in the classroom, as children love chanting along with the naughty monkeys. Children will delight in following the peddler’s efforts to outwit the monkeys and will ask to read it again and again. Caps for Sale is an excellent easy-to-read book that includes repetition, patterns, and colors, perfect for early readers. This tale of a peddler and a band of mischievous monkeys is filled with warmth, humor, and simplicity and also teaches children about problem and resolution. This classic picture book will be appreciated as a birthday, baby shower, or graduation gift! It never fails to get preschoolers chanting along and giggling.
Author: Harry S. Dent
Publisher:
ISBN: 9780692465547
Category :
Languages : en
Pages : 352
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Book Description
Author: Matthew Dixon
Publisher: Penguin
ISBN: 1101545895
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
Author: Esphyr Slobodkina
Publisher: Harper, and
ISBN: 9781536406009
Category : Hats
Languages : en
Pages :
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Book Description
"In this sequel to the classic Caps for Sale, the cap peddler returns and is faced with a band of mischievous monkeys who mimic his every move"--
Author: Andy Abramowitz
Publisher: Simon and Schuster
ISBN: 1476791783
Category : Fiction
Languages : en
Pages : 368
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Book Description
"Nick Hornby meets Almost Famous in this side-splittingly funny coming-of-middle-age debut novel about the lead singer of a one-hit wonder 90s band who tries for one more swing at the fences"--
Author: Frank McNair
Publisher: Sourcebooks
ISBN: 9781402204357
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An essential tool for beginners and beyond.
Author: William T. Brooks
Publisher: Irwin Professional Publishing
ISBN: 9780786303953
Category : Sales management
Languages : en
Pages : 0
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Book Description
Every salesperson must make the sale''--but chatting, networking, even listening to a customer's needs'' will only get them so far. What really spells success in sales is the salesperson's ability to determine the customer's true wants''--and appeal to those wants directly. Armed with feedback from hundreds of decision-makers, buyers, and end-users at various corporations, authors Brooks and Travisano show how customers almost always make a partly emotional buying decision and demonstrate how to: identify the hidden buying motivation'' defined by a customer's wants; use words, phrases, and techniques that work most effectively to uncover customers wants; create a perception in the customer's mind that is favorable--instead of relying on facts and stats.
Author: Stuart J. Murphy
Publisher: Harper Collins
ISBN: 0064467155
Category : Mathematics
Languages : en
Pages : 44
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Book Description
Four kids and their sidekick, Petey the parrot, run a sometimes thriving lemonade stand whose patrons include all kinds of wacky neighbors—even a juggler. They create a bar graph to track the rise and fall of their lemonade sales. Illustrator Tricia Tusa has imbued the story with her delightful sense of humor and has made understanding bar graphs a breeze.
