Author: Ed Fuller
Publisher: John Wiley & Sons
ISBN: 0470879610
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Personal relationships are the real bedrock of long-term success in any business and any industry. But in today's global economy, forging bonds across cultural divides requires a heightened level of sensitivity. In You Can't Lead with Your Feet on the Desk, the leader of Marriott International Lodging, Ed Fuller, delivers real-world advice on how to connect with, manage, and do business with people in any culture, including employees, suppliers, and customers who often have roots in other cultures. Fuller, who grew Marriott's international business from sixteen hotels in six countries to 400 properties in seventy countries, explains how to navigate cultural nuances and language differences, unfamiliar geography, and frustrating bureaucracy. Building trust, shared values, and commitment to a business partnership is harder in cross-cultural situations, but it can and must be done if you want to be successful in today's world. No matter the country or community, relationships are the currency of every culture. Fuller explains how to build these relationships, how to discover the other person's interests and needs—and why you have to get your feet off the desk, cross the cultural borders, and go meet them in the context in which they're most comfortable. Fuller prepares you for this journey with guiding principles for avoiding missteps and for creating lasting connections crucial to every business leader: Build relationships through mutual respect Earn trust quickly by delivering during a crisis Understand how verbal and nonverbal cues can make or break a deal Lead from the front and be willing to give yourself the tough jobs Learn the local customs and history in order to create positive relationships Your skills at forming and maintaining close ties with associates and partners give you the competitive advantage. So, ditch the desk, and learn how to overcome differences in today's multicultural business environment. "This is a must-read! Every American needs to know how to work with others in this multicultural society. The diversity of the American business community has expanded over the past decades. As a leader you need to know how to manage and interact in our multi-cultural business environment. Ed Fuller has given you the guideposts, the pitfalls have been identified, and the opportunities are yours. This is an essential read for all leaders and one that I highly recommend." —JAMES STAMAS Founding Dean, School of Hospitality Administration, Boston University
You Can't Lead With Your Feet On the Desk
Author: Ed Fuller
Publisher: John Wiley & Sons
ISBN: 0470879610
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Personal relationships are the real bedrock of long-term success in any business and any industry. But in today's global economy, forging bonds across cultural divides requires a heightened level of sensitivity. In You Can't Lead with Your Feet on the Desk, the leader of Marriott International Lodging, Ed Fuller, delivers real-world advice on how to connect with, manage, and do business with people in any culture, including employees, suppliers, and customers who often have roots in other cultures. Fuller, who grew Marriott's international business from sixteen hotels in six countries to 400 properties in seventy countries, explains how to navigate cultural nuances and language differences, unfamiliar geography, and frustrating bureaucracy. Building trust, shared values, and commitment to a business partnership is harder in cross-cultural situations, but it can and must be done if you want to be successful in today's world. No matter the country or community, relationships are the currency of every culture. Fuller explains how to build these relationships, how to discover the other person's interests and needs—and why you have to get your feet off the desk, cross the cultural borders, and go meet them in the context in which they're most comfortable. Fuller prepares you for this journey with guiding principles for avoiding missteps and for creating lasting connections crucial to every business leader: Build relationships through mutual respect Earn trust quickly by delivering during a crisis Understand how verbal and nonverbal cues can make or break a deal Lead from the front and be willing to give yourself the tough jobs Learn the local customs and history in order to create positive relationships Your skills at forming and maintaining close ties with associates and partners give you the competitive advantage. So, ditch the desk, and learn how to overcome differences in today's multicultural business environment. "This is a must-read! Every American needs to know how to work with others in this multicultural society. The diversity of the American business community has expanded over the past decades. As a leader you need to know how to manage and interact in our multi-cultural business environment. Ed Fuller has given you the guideposts, the pitfalls have been identified, and the opportunities are yours. This is an essential read for all leaders and one that I highly recommend." —JAMES STAMAS Founding Dean, School of Hospitality Administration, Boston University
Publisher: John Wiley & Sons
ISBN: 0470879610
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Personal relationships are the real bedrock of long-term success in any business and any industry. But in today's global economy, forging bonds across cultural divides requires a heightened level of sensitivity. In You Can't Lead with Your Feet on the Desk, the leader of Marriott International Lodging, Ed Fuller, delivers real-world advice on how to connect with, manage, and do business with people in any culture, including employees, suppliers, and customers who often have roots in other cultures. Fuller, who grew Marriott's international business from sixteen hotels in six countries to 400 properties in seventy countries, explains how to navigate cultural nuances and language differences, unfamiliar geography, and frustrating bureaucracy. Building trust, shared values, and commitment to a business partnership is harder in cross-cultural situations, but it can and must be done if you want to be successful in today's world. No matter the country or community, relationships are the currency of every culture. Fuller explains how to build these relationships, how to discover the other person's interests and needs—and why you have to get your feet off the desk, cross the cultural borders, and go meet them in the context in which they're most comfortable. Fuller prepares you for this journey with guiding principles for avoiding missteps and for creating lasting connections crucial to every business leader: Build relationships through mutual respect Earn trust quickly by delivering during a crisis Understand how verbal and nonverbal cues can make or break a deal Lead from the front and be willing to give yourself the tough jobs Learn the local customs and history in order to create positive relationships Your skills at forming and maintaining close ties with associates and partners give you the competitive advantage. So, ditch the desk, and learn how to overcome differences in today's multicultural business environment. "This is a must-read! Every American needs to know how to work with others in this multicultural society. The diversity of the American business community has expanded over the past decades. As a leader you need to know how to manage and interact in our multi-cultural business environment. Ed Fuller has given you the guideposts, the pitfalls have been identified, and the opportunities are yours. This is an essential read for all leaders and one that I highly recommend." —JAMES STAMAS Founding Dean, School of Hospitality Administration, Boston University
Joan Garry's Guide to Nonprofit Leadership
Author: Joan Garry
Publisher: John Wiley & Sons
ISBN: 1119293065
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Publisher: John Wiley & Sons
ISBN: 1119293065
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Brazen Careerist
Author: Penelope Trunk
Publisher: Business Plus
ISBN: 0446561657
Category : Business & Economics
Languages : en
Pages : 117
Book Description
Are you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don't have enough to do? The answer to all three should be yes, if you want to succeed in your career on your own terms. Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking outside the box are the only ways to make it in today's job market. With 45 tips that will get you thinking bigger, acting bolder, and blazing trails you never thought possible, Brazen Careerist will forever change your career outlook. Guy Kawasaki, author of The Art of the Start "Take everything you think you 'know' about career strategies, throw them away, and read this book because the rules have changed. 'Brazen,' 'counter-intuitive,' and 'radical' are the best three descriptions of Trunk's work. Life is too short to be stuck in a rat hole..." Robert I. Sutton, Ph.D, author of the New York Times Bestseller The No Asshole Rule "A delightful book, with some edgy advice that made me squirm a bit at times. I agreed with 90% of it, found myself arguing with the other 10%, and was completely engaged from start to finish." Paul D. Tieger, author of Do What You Are and CEO of SpeedReading People, LLC "Penelope Trunk brings considerable savvy and a fresh new perspective to the business of career success. Bold and sometimes unconventional, Brazen Careerist gives readers much to think about as well as concrete, practical suggestions that will help them know what they want, and know how to get it." Keith Ferrazzi, bestselling author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time "Brazen Careerist has the street-smarts you need to make your career and life work for you from the start. Read it now, or you'll wish you had when you're 40!"
Publisher: Business Plus
ISBN: 0446561657
Category : Business & Economics
Languages : en
Pages : 117
Book Description
Are you taking long lunches? Ignoring sexual harassment? Do you keep your desk neat to the point of looking like you don't have enough to do? The answer to all three should be yes, if you want to succeed in your career on your own terms. Penelope Trunk, expert business advice columnist for the Boston Globe, gives anything but standard advice to help members of the X and Y generations succeed on their own terms in any industry. Trunk asserts that a take-charge attitude and thinking outside the box are the only ways to make it in today's job market. With 45 tips that will get you thinking bigger, acting bolder, and blazing trails you never thought possible, Brazen Careerist will forever change your career outlook. Guy Kawasaki, author of The Art of the Start "Take everything you think you 'know' about career strategies, throw them away, and read this book because the rules have changed. 'Brazen,' 'counter-intuitive,' and 'radical' are the best three descriptions of Trunk's work. Life is too short to be stuck in a rat hole..." Robert I. Sutton, Ph.D, author of the New York Times Bestseller The No Asshole Rule "A delightful book, with some edgy advice that made me squirm a bit at times. I agreed with 90% of it, found myself arguing with the other 10%, and was completely engaged from start to finish." Paul D. Tieger, author of Do What You Are and CEO of SpeedReading People, LLC "Penelope Trunk brings considerable savvy and a fresh new perspective to the business of career success. Bold and sometimes unconventional, Brazen Careerist gives readers much to think about as well as concrete, practical suggestions that will help them know what they want, and know how to get it." Keith Ferrazzi, bestselling author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time "Brazen Careerist has the street-smarts you need to make your career and life work for you from the start. Read it now, or you'll wish you had when you're 40!"
No Bullsh!t Leadership
Author: Martin G. Moore
Publisher: Simon and Schuster
ISBN: 1948122782
Category : Business & Economics
Languages : en
Pages : 293
Book Description
In No Bullsh!t Leadership, Moore outlines his proven leadership principles, learned over his 33+ year career, in a clear, direct way. He sweeps away the mystical fog surrounding leadership today and lays out the essential steps for success. Moore combines this tangible advice with honest, real-world examples from his own career to provide a no-nonsense look at the skills a true leader possesses. Wherever you are in your career, No Bullsh!t Leadership will help you develop the skills and form the habits needed to become a no bullsh*t leader.
Publisher: Simon and Schuster
ISBN: 1948122782
Category : Business & Economics
Languages : en
Pages : 293
Book Description
In No Bullsh!t Leadership, Moore outlines his proven leadership principles, learned over his 33+ year career, in a clear, direct way. He sweeps away the mystical fog surrounding leadership today and lays out the essential steps for success. Moore combines this tangible advice with honest, real-world examples from his own career to provide a no-nonsense look at the skills a true leader possesses. Wherever you are in your career, No Bullsh!t Leadership will help you develop the skills and form the habits needed to become a no bullsh*t leader.
RED Hotel
Author: Edwin D. Fuller
Publisher: Beaufort Books
ISBN: 0825308011
Category : Fiction
Languages : en
Pages : 573
Book Description
When a bomb rips the faÇade off the Kensington Hotel in Tokyo, dozens are killed and injured while one man walks calmly away from the wreckage, a coy smile playing on his lips. Former Army intelligence officer Dan Reilly, now an international hotel executive with high level access to the CIA, makes it his mission to track him down. He begins a jet-setting search for answers as the clock ticks down to a climactic event that threatens NATO and the very security of member nations. Reilly begins mining old contacts and resources in an effort to delve deeper into the motive behind these attacks, and fast. Through his connections he learns that the Tokyo bomber is not acting alone. But the organization behind the perpetrator is not who they expect. Facilitated by the official government from a fearsome global superpower, the implications and reasons for these attacks are well beyond anything Reilly or his sources in the CIA and State Department could have imagined, and point not to random acts of terror, but calculated acts of war. RED Hotel is an incredibly timely globe-trotting thriller that's fiction on the edge of reality.
Publisher: Beaufort Books
ISBN: 0825308011
Category : Fiction
Languages : en
Pages : 573
Book Description
When a bomb rips the faÇade off the Kensington Hotel in Tokyo, dozens are killed and injured while one man walks calmly away from the wreckage, a coy smile playing on his lips. Former Army intelligence officer Dan Reilly, now an international hotel executive with high level access to the CIA, makes it his mission to track him down. He begins a jet-setting search for answers as the clock ticks down to a climactic event that threatens NATO and the very security of member nations. Reilly begins mining old contacts and resources in an effort to delve deeper into the motive behind these attacks, and fast. Through his connections he learns that the Tokyo bomber is not acting alone. But the organization behind the perpetrator is not who they expect. Facilitated by the official government from a fearsome global superpower, the implications and reasons for these attacks are well beyond anything Reilly or his sources in the CIA and State Department could have imagined, and point not to random acts of terror, but calculated acts of war. RED Hotel is an incredibly timely globe-trotting thriller that's fiction on the edge of reality.
The Vaxxed
Author: Shawn A. McCastle
Publisher: McCastle Press
ISBN: 1648267874
Category : Medical
Languages : en
Pages : 222
Book Description
A deeply-reported examination of why the COVID-19 vaccine terminations represent a flawed practice by American corporations, driven by the same corporate exploitation that has carried news headlines, pushing more employees into depressed labor. You received sweet talk in the job interview but obtained sour grapes and pink slips for something basic as following through on your constitutional guarantee, your right to make personal decisions about your own bodily integrity. In The Vaxxed: Culture War in the Workplace, Shawn A. McCastle, a preeminent voice on business, I-O psychology, inequality, labor, and non-death grief examines the gritty, posterior issues of the COVID-19 pandemic and the mass terminations that rock the United States. Told through the lived experience of McCastle as he shares his own termination and removal from two major organizations, Allied-Universal Security Services and the World Bank Group headquartered in Washington, D.C. McCastle makes comparisons of the COVID-19 pandemic and the AIDS epidemic, showing how society is no better off today than yesterday by terminating the employment of employees who refused to provide their vaccination status or submit to COVID-19 vaccination at all. McCastle shows how ineffective CEOs copied and pasted other corporations’ policies and how the lack of corporate creativity, policies, and vision drove one of the most destructive labor practices in American history. McCastle argues, corporations need to develop effective people strategies to minimize disruptions and friction within the workplace. McCastle also shows how organizations have been propped up by employees, but in crunch time, employees do not receive identical returns.
Publisher: McCastle Press
ISBN: 1648267874
Category : Medical
Languages : en
Pages : 222
Book Description
A deeply-reported examination of why the COVID-19 vaccine terminations represent a flawed practice by American corporations, driven by the same corporate exploitation that has carried news headlines, pushing more employees into depressed labor. You received sweet talk in the job interview but obtained sour grapes and pink slips for something basic as following through on your constitutional guarantee, your right to make personal decisions about your own bodily integrity. In The Vaxxed: Culture War in the Workplace, Shawn A. McCastle, a preeminent voice on business, I-O psychology, inequality, labor, and non-death grief examines the gritty, posterior issues of the COVID-19 pandemic and the mass terminations that rock the United States. Told through the lived experience of McCastle as he shares his own termination and removal from two major organizations, Allied-Universal Security Services and the World Bank Group headquartered in Washington, D.C. McCastle makes comparisons of the COVID-19 pandemic and the AIDS epidemic, showing how society is no better off today than yesterday by terminating the employment of employees who refused to provide their vaccination status or submit to COVID-19 vaccination at all. McCastle shows how ineffective CEOs copied and pasted other corporations’ policies and how the lack of corporate creativity, policies, and vision drove one of the most destructive labor practices in American history. McCastle argues, corporations need to develop effective people strategies to minimize disruptions and friction within the workplace. McCastle also shows how organizations have been propped up by employees, but in crunch time, employees do not receive identical returns.
Three Peaks Leadership
Author: Philip Levinson
Publisher: Practical Inspiration Publishing
ISBN: 1788602277
Category : Business & Economics
Languages : en
Pages : 227
Book Description
When you become the final decision maker, everything changes. We all know that it’s tough at the top. But nothing, nothing can quite prepare you for becoming CEO. Philip Levinson has experienced that ‘What now?’ moment as a rookie CEO. In Three Peaks Leadership, he shares the challenges he’s faced and the lessons he’s learned to help aspiring and new leaders prepare for life as a CEO. The book charts a typical CEO journey, starting in the foothills, looking ahead to the role and how you can prepare for it, before scaling the three peaks: the first 100 days in role running the business, and preparing your company and yourself for your exit. It’s an expedition that needs the right preparation, mindset and approach, not to mention stamina, resilience and support. Three Peaks Leadership offers a unique route map for that journey. It’s a hands-on guide, a framework of strategies, tools and techniques that will inform the rest of your career. Whether you’re in the foothills or already scaling your first CEO summit, Three Peaks Leadership will show you the way. ‘a book that senior managers should retain in the top drawer of their desk’ Paul Durrant – CEO, Conduit Group
Publisher: Practical Inspiration Publishing
ISBN: 1788602277
Category : Business & Economics
Languages : en
Pages : 227
Book Description
When you become the final decision maker, everything changes. We all know that it’s tough at the top. But nothing, nothing can quite prepare you for becoming CEO. Philip Levinson has experienced that ‘What now?’ moment as a rookie CEO. In Three Peaks Leadership, he shares the challenges he’s faced and the lessons he’s learned to help aspiring and new leaders prepare for life as a CEO. The book charts a typical CEO journey, starting in the foothills, looking ahead to the role and how you can prepare for it, before scaling the three peaks: the first 100 days in role running the business, and preparing your company and yourself for your exit. It’s an expedition that needs the right preparation, mindset and approach, not to mention stamina, resilience and support. Three Peaks Leadership offers a unique route map for that journey. It’s a hands-on guide, a framework of strategies, tools and techniques that will inform the rest of your career. Whether you’re in the foothills or already scaling your first CEO summit, Three Peaks Leadership will show you the way. ‘a book that senior managers should retain in the top drawer of their desk’ Paul Durrant – CEO, Conduit Group
Where Have All the Leaders Gone?
Author: Lee Iacocca
Publisher: Simon and Schuster
ISBN: 1847396070
Category : Social Science
Languages : en
Pages : 324
Book Description
In his trademark straight-talking style, legendary auto executive Lee Iacocca speaks his mind on the most pressing issues facing America today: the shortage of responsible leaders in the business world and in government; the nation's damaged relations with its longtime allies; the challenges presented by the emergence of China and India on the world's economic stage; the decline of the American car business; and the state of the American family. Iacocca shares the lessons he's learned from a lifetime of hard work and adventure, of spectacular successes and stunning defeats, of integrity and grace and good old-fashioned American optimism.
Publisher: Simon and Schuster
ISBN: 1847396070
Category : Social Science
Languages : en
Pages : 324
Book Description
In his trademark straight-talking style, legendary auto executive Lee Iacocca speaks his mind on the most pressing issues facing America today: the shortage of responsible leaders in the business world and in government; the nation's damaged relations with its longtime allies; the challenges presented by the emergence of China and India on the world's economic stage; the decline of the American car business; and the state of the American family. Iacocca shares the lessons he's learned from a lifetime of hard work and adventure, of spectacular successes and stunning defeats, of integrity and grace and good old-fashioned American optimism.
The Leader in Me
Author: Stephen R. Covey
Publisher: Simon and Schuster
ISBN: 147110446X
Category : Self-Help
Languages : en
Pages : 218
Book Description
Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.
Publisher: Simon and Schuster
ISBN: 147110446X
Category : Self-Help
Languages : en
Pages : 218
Book Description
Children in today's world are inundated with information about who to be, what to do and how to live. But what if there was a way to teach children how to manage priorities, focus on goals and be a positive influence on the world around them? The Leader in Meis that programme. It's based on a hugely successful initiative carried out at the A.B. Combs Elementary School in North Carolina. To hear the parents of A. B Combs talk about the school is to be amazed. In 1999, the school debuted a programme that taught The 7 Habits of Highly Effective Peopleto a pilot group of students. The parents reported an incredible change in their children, who blossomed under the programme. By the end of the following year the average end-of-grade scores had leapt from 84 to 94. This book will launch the message onto a much larger platform. Stephen R. Covey takes the 7 Habits, that have already changed the lives of millions of people, and shows how children can use them as they develop. Those habits -- be proactive, begin with the end in mind, put first things first, think win-win, seek to understand and then to be understood, synergize, and sharpen the saw -- are critical skills to learn at a young age and bring incredible results, proving that it's never too early to teach someone how to live well.
Business Storytelling For Dummies
Author: Karen Dietz
Publisher: John Wiley & Sons
ISBN: 1118661214
Category : Business & Economics
Languages : en
Pages : 391
Book Description
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.
Publisher: John Wiley & Sons
ISBN: 1118661214
Category : Business & Economics
Languages : en
Pages : 391
Book Description
Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.