Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Good Is the New Cool
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
You are the Coolest
Author: Calee M. Lee
Publisher: Xist Publishing +ORM
ISBN: 1532415567
Category : Juvenile Nonfiction
Languages : en
Pages : 28
Book Description
A puntastic book to help boost a child’s self-esteem, because every kid needs to hear, “I’m not kitten, I think you’re the best!” This collection of positive puns is sure to make any kid chuckle. From “Taco ’bout an awesome kid!” to “I be-leaf in you!” this book is filled will illustrated affirmations that provide a daily reminder that they are loved. You Are the Coolest makes a great gift for graduations, the first day of School, Valentine’s Day, birthdays and more. Brenda Ponnay’s fun illustrations bring the puns to life and are appropriate for pinning on a refrigerator, bulletin board, or flipping through on a regular basis.
Publisher: Xist Publishing +ORM
ISBN: 1532415567
Category : Juvenile Nonfiction
Languages : en
Pages : 28
Book Description
A puntastic book to help boost a child’s self-esteem, because every kid needs to hear, “I’m not kitten, I think you’re the best!” This collection of positive puns is sure to make any kid chuckle. From “Taco ’bout an awesome kid!” to “I be-leaf in you!” this book is filled will illustrated affirmations that provide a daily reminder that they are loved. You Are the Coolest makes a great gift for graduations, the first day of School, Valentine’s Day, birthdays and more. Brenda Ponnay’s fun illustrations bring the puns to life and are appropriate for pinning on a refrigerator, bulletin board, or flipping through on a regular basis.
Cool for You
Author: Eileen Myles
Publisher: Catapult
ISBN: 1619029170
Category : Fiction
Languages : en
Pages : 209
Book Description
Grainy and stripped down, this gritty novel traces the downbeat progress of a tough, queer girl growing up in working-class Boston by "a cult figure to a generation of post-punk females forming their own literary avant-garde” (The New York Times). Why can’t I live right now. Because I am not rich, I am not a saint. But I do know this: not all of us were sent here to work. The first published novel of legendary poet and performer Eileen Myles follows a queer female growing up in working-class Boston, straining against the institutions that hold her: family, Catholic school, jobs at a camp, at a nursing home, at a school for developmentally disabled adult males. She wants to be an astronaut. Instead, she becomes a poet and journeys through a series of low-end schools, pathetic jobs, and unmade beds. Schooled by mean and memorable Catholic nuns, this tomboy heroine stumbles and dreams her way through the painful corridors of family, early sexual encounters, and an eye-opening series of jobs caring for the sick and insane--the abandoned wards of the state. This is a book hell-bent on telling the truth about poor women, and how they do (and do not) get out of the hands of their families and the state. Without artifice or pseudonym, protagonist Eileen Myles boldly sets down a rich and graphic account of female experience in this world. Free-ranging and deadpan, tragic and joyful, this is a book about women, gender, class, bodies, escape, and what it means to be “inside.” Never more relevant, and now with an introduction by Chris Kraus. "Eileen Myles is a genius!"--Dorothy Allison
Publisher: Catapult
ISBN: 1619029170
Category : Fiction
Languages : en
Pages : 209
Book Description
Grainy and stripped down, this gritty novel traces the downbeat progress of a tough, queer girl growing up in working-class Boston by "a cult figure to a generation of post-punk females forming their own literary avant-garde” (The New York Times). Why can’t I live right now. Because I am not rich, I am not a saint. But I do know this: not all of us were sent here to work. The first published novel of legendary poet and performer Eileen Myles follows a queer female growing up in working-class Boston, straining against the institutions that hold her: family, Catholic school, jobs at a camp, at a nursing home, at a school for developmentally disabled adult males. She wants to be an astronaut. Instead, she becomes a poet and journeys through a series of low-end schools, pathetic jobs, and unmade beds. Schooled by mean and memorable Catholic nuns, this tomboy heroine stumbles and dreams her way through the painful corridors of family, early sexual encounters, and an eye-opening series of jobs caring for the sick and insane--the abandoned wards of the state. This is a book hell-bent on telling the truth about poor women, and how they do (and do not) get out of the hands of their families and the state. Without artifice or pseudonym, protagonist Eileen Myles boldly sets down a rich and graphic account of female experience in this world. Free-ranging and deadpan, tragic and joyful, this is a book about women, gender, class, bodies, escape, and what it means to be “inside.” Never more relevant, and now with an introduction by Chris Kraus. "Eileen Myles is a genius!"--Dorothy Allison
Captain Awesome to the Rescue!
Author: Stan Kirby
Publisher: Simon and Schuster
ISBN: 1442440902
Category : Fiction
Languages : en
Pages : 128
Book Description
Includes an excerpt from Captain Awesome no. 2: Captain Awesome vs. Nacho Cheese Man.
Publisher: Simon and Schuster
ISBN: 1442440902
Category : Fiction
Languages : en
Pages : 128
Book Description
Includes an excerpt from Captain Awesome no. 2: Captain Awesome vs. Nacho Cheese Man.
I Have Heard of a Land
Author: Joyce Carol Thomas
Publisher: Harper Collins
ISBN: 9780064436175
Category : Juvenile Fiction
Languages : en
Pages : 36
Book Description
I have heard of a land Where the imagination has no fences Where what is dreamed one night Is accomplished the next day/FONT In the late 1880s, signs went up all around America - land was free in the Oklahoma territory. And it was free to everyone: Whites, Blacks, men and women alike. All one needed to stake a claim was hope and courage, strength and perseverance. Thousands of pioneers, many of them African-Americans newly freed from slavery, headed west to carve out a new life in the Oklahoma soil. Drawing upon her own family history, National Book Award winner Joyce Carol Thomas has crafted an unforgettable anthem to these brave and determned people from America's past. Richly illustrated by Coretta Scott King Award honoree Floyd Cooper, I Have Heard of a Land is a glorious tribute to the Afrian-American pioneer spirit. 00-01 Sequoyah Children's Book Award Masterlist
Publisher: Harper Collins
ISBN: 9780064436175
Category : Juvenile Fiction
Languages : en
Pages : 36
Book Description
I have heard of a land Where the imagination has no fences Where what is dreamed one night Is accomplished the next day/FONT In the late 1880s, signs went up all around America - land was free in the Oklahoma territory. And it was free to everyone: Whites, Blacks, men and women alike. All one needed to stake a claim was hope and courage, strength and perseverance. Thousands of pioneers, many of them African-Americans newly freed from slavery, headed west to carve out a new life in the Oklahoma soil. Drawing upon her own family history, National Book Award winner Joyce Carol Thomas has crafted an unforgettable anthem to these brave and determned people from America's past. Richly illustrated by Coretta Scott King Award honoree Floyd Cooper, I Have Heard of a Land is a glorious tribute to the Afrian-American pioneer spirit. 00-01 Sequoyah Children's Book Award Masterlist
What's Out There?
Author: Lynn Wilson
Publisher: Penguin
ISBN: 0448405172
Category : Juvenile Nonfiction
Languages : en
Pages : 33
Book Description
What is the sun made of? What causes night and day? Why does the moon change shape? Colorful collage illustrations and an easy-to-understand text bring planets, stars, comets, and the wondrous things out there in space right down to earth in a simple introduction to the solar system for young armchair astronauts.
Publisher: Penguin
ISBN: 0448405172
Category : Juvenile Nonfiction
Languages : en
Pages : 33
Book Description
What is the sun made of? What causes night and day? Why does the moon change shape? Colorful collage illustrations and an easy-to-understand text bring planets, stars, comets, and the wondrous things out there in space right down to earth in a simple introduction to the solar system for young armchair astronauts.
Be Kind, Be Cool, Be You
Author:
Publisher:
ISBN: 9781839940910
Category :
Languages : en
Pages : 192
Book Description
Publisher:
ISBN: 9781839940910
Category :
Languages : en
Pages : 192
Book Description
Ur Special
Author: Danny Casale
Publisher: Penguin
ISBN: 0593330102
Category : Humor
Languages : en
Pages : 193
Book Description
Based on the wildly popular characters from Coolman Coffeedan, a colorful and charming collection of parables reminding us to face our fears, our anxieties, and our self-consciousness head-on. What do a naked cat, a sad turtle, an armless robot, and a sentient potato have in common? Quite a lot, actually! In this vibrant and heartfelt book, self-proclaimed bad animator Danny Casale delivers a much-needed jolt of positivity and humor to ease even the sourest of spirits. Fans of his Coolman Coffeedan accounts will recognize his simple and relatable illustrations, but the material is entirely new. Each chapter introduces a new friend and a new hardship, offering the perfect pick-me-up for whatever has you down. Tackling topics from loneliness and self-confidence to the perfect (ONLY) way to construct a bowl of cereal, this book will leave you feeling just fine. So don’t forget—no matter what you may be feeling on the inside, or what people may be saying on the outside, UR SPECIAL!
Publisher: Penguin
ISBN: 0593330102
Category : Humor
Languages : en
Pages : 193
Book Description
Based on the wildly popular characters from Coolman Coffeedan, a colorful and charming collection of parables reminding us to face our fears, our anxieties, and our self-consciousness head-on. What do a naked cat, a sad turtle, an armless robot, and a sentient potato have in common? Quite a lot, actually! In this vibrant and heartfelt book, self-proclaimed bad animator Danny Casale delivers a much-needed jolt of positivity and humor to ease even the sourest of spirits. Fans of his Coolman Coffeedan accounts will recognize his simple and relatable illustrations, but the material is entirely new. Each chapter introduces a new friend and a new hardship, offering the perfect pick-me-up for whatever has you down. Tackling topics from loneliness and self-confidence to the perfect (ONLY) way to construct a bowl of cereal, this book will leave you feeling just fine. So don’t forget—no matter what you may be feeling on the inside, or what people may be saying on the outside, UR SPECIAL!
Super Silly Jokes for Kids
Author: Vicki Whiting
Publisher: Fox Chapel Publishing
ISBN: 1607658259
Category : Juvenile Nonfiction
Languages : en
Pages : 84
Book Description
More than two hundred jokes for children about everything from dinosaurs to aliens, accompanied by hilarious color illustrations! Do you know how many tickles it takes to tickle an octopus? Tentacles! From the creative minds at Kid Scoop®, an award-winning and nationally syndicated activity page for children, comes this hysterical book chock full of jokes, riddles, and puns. Kids will enjoy flipping through these pages and learning over two hundred jokes they’ve never heard before and can’t wait to tell. Featuring jokes about pirates, dinosaurs, mermaids, monsters, robots, aliens, animals, and so much more, this book provides hours of fun for young jokesters and anyone else who loves to laugh! This is a fixed-format ebook, which preserves the design and layout of the original print book
Publisher: Fox Chapel Publishing
ISBN: 1607658259
Category : Juvenile Nonfiction
Languages : en
Pages : 84
Book Description
More than two hundred jokes for children about everything from dinosaurs to aliens, accompanied by hilarious color illustrations! Do you know how many tickles it takes to tickle an octopus? Tentacles! From the creative minds at Kid Scoop®, an award-winning and nationally syndicated activity page for children, comes this hysterical book chock full of jokes, riddles, and puns. Kids will enjoy flipping through these pages and learning over two hundred jokes they’ve never heard before and can’t wait to tell. Featuring jokes about pirates, dinosaurs, mermaids, monsters, robots, aliens, animals, and so much more, this book provides hours of fun for young jokesters and anyone else who loves to laugh! This is a fixed-format ebook, which preserves the design and layout of the original print book
Being You is Most Definitely Cool
Author: Christopher Castile
Publisher: Thomas Nelson Publishers
ISBN: 9780785278269
Category : Juvenile Nonfiction
Languages : en
Pages : 156
Book Description
The star of ABC's Step by Step shares his experiences being a teen and an actor--the frustrations and changes--and offers readers advice on topics ranging from peer pressure, physical changes, and school to parents, friendships, self-image, and dating.
Publisher: Thomas Nelson Publishers
ISBN: 9780785278269
Category : Juvenile Nonfiction
Languages : en
Pages : 156
Book Description
The star of ABC's Step by Step shares his experiences being a teen and an actor--the frustrations and changes--and offers readers advice on topics ranging from peer pressure, physical changes, and school to parents, friendships, self-image, and dating.