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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Michael R. Miller
Publisher: Que Publishing
ISBN: 0133354091
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Author: J. H. Hood
Publisher: Wordcraft Global Pty Limited
ISBN: 9780987557537
Category : English language
Languages : en
Pages : 113
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Book Description
Have you ever been frustrated by your boss constantly making changes to your documents? Annoyed at the time it takes to write something? Sick of sending emails that don't get read? Been asked to write a report and don't know where to start? Are people just not getting your message? Then this guide is for you! In this 90 page guide you will find practical and proven techniques to write clearly, concisely and quickly. Each section of the guide covers key points for writing well at work, including: the importance of identifying your audience, and then how to write for it using Plain English to get your message across how to structure your document the seven secrets to good email how to write sharp, accurate letters and memos how to use the simple tool of the mind map to improve your writing what to consider when you have been asked to write a report the key points of a resume, a cover letter and the job application getting on top of punctuation, spelling and confusing words Good workplace writing is about getting a positive answer to the question: Will your reader understand what you want them to know or do? This guide will give you the skills to get that positive answer-quickly and well.
Author: Rebecca Mlynarczyk
Publisher: Cambridge University Press
ISBN: 9780521540285
Category : Foreign Language Study
Languages : en
Pages : 292
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Book Description
In Our Own Words takes the unique approach of using student writing as a resource for writing instruction and idea development. The defining characteristic of this unique high-intermediate to advanced writing text is the use of non-native student writing to teach writing. This feature makes the text easily accessible to and popular with students. The third edition features 15 new readings by student writers, five new readings by professional writers, updated writing topics, Internet activities to support the writing process, and contextualized revising and editing activities.
Author: Janice Redish
Publisher: Elsevier
ISBN: 0123859301
Category : Computers
Languages : en
Pages : 370
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Book Description
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Author: Nick Souter
Publisher: Sterling Publishing Company
ISBN: 9781402748363
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
Author: Lynda McDaniel
Publisher:
ISBN: 9780615304267
Category : Business report writing
Languages : en
Pages : 0
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Book Description
Do you dread writing at work? Maybe even procrastinate until the eleventh hour? Are you ready to write with ease and feel inspired on the job? Lynda McDaniel, author of award-winning Words at Work has helped thousands of writers like you to overcome their fear of writing and start writing with confidence. Whatever you write at work, you'll do it more effectively and creatively once you've read this book. "Catch the spirit in this book and follow the suggestions. I guarantee your writing will improve, and you'll be a happier communicator." -Thomas Moore, best-selling author of Care of the Soul Words at Work shows everyone from executives and entrepreneurs to up-and-coming staffers how to write in a clear, conversational style that people want to read. And every tip and tool can be applied to any business communication. Through Lynda's essays and honest recounting of her own trials and tribulations with writing, she shows you an easier way to write-and succeed at work. In this book, you will learn how to: -Effectively organize information (no tedious outlines ) -Cut the fat (editing tips and tricks) -Harvest a feast of ideas -Overcome fear of writing -Kick-start the writing process to achieve goals faster "I wrote Words at Work to help people tap into their creativity and write with more confidence," Lynda says. "I've been teaching writing since 2006, and I'm always struck by the number of people who struggle with their writing, held back by fear and dread. I also recall from the early days of my own long writing career how often I experienced those same feelings--and how I overcame them. Words at Work shares those tools and techniques so that you too can excel at your writing and your work. This book not only teaches how to write, but helps readers tap into their creativity-and there's no telling where that can lead."
Author: Cheryl Klein
Publisher: W. W. Norton & Company
ISBN: 0393292258
Category : Language Arts & Disciplines
Languages : en
Pages : 326
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Book Description
This master class in writing children’s and young adult novels will teach you everything you need to know to write and publish a great book. The best children’s and young adult novels take readers on wonderful outward adventures and stirring inward journeys. In The Magic Words, editor Cheryl B. Klein guides writers on an enjoyable and practical-minded voyage of their own, from developing a saleable premise for a novel to finding a dream agent. She delves deep into the major elements of fiction—intention, character, plot, and voice—while addressing important topics like diversity, world-building, and the differences between middle-grade and YA novels. In addition, the book’s exercises, questions, and straightforward rules of thumb help writers apply these insights to their own creative works. With its generous tone and useful tools for story analysis and revision, The Magic Words is an essential handbook for writers of children’s and young adult fiction.
Author: Ben Yagoda
Publisher: Penguin
ISBN: 1594488487
Category : Language Arts & Disciplines
Languages : en
Pages : 194
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Book Description
Ben Yagoda's How to Not Write Bad illustrates how we can all write better, more clearly, and for a wider readership. He offers advice on what he calls "not-writing-badly," which consists of the ability, first, to craft sentences that are correct in terms of spelling, diction (word choice), punctuation, and grammar, and that also display clarity, precision, and grace. Then he focuses on crafting whole paragraphs—with attention to cadence, consistency of tone, sentence transitions, and paragraph length. In a fun, comprehensive guide, Yagoda lays out the simple steps we can all take to make our writing more effective, more interesting—and just plain better.
Author: Sylvan Barnet
Publisher: Pearson Longman
ISBN: 9780321399304
Category : Language Arts & Disciplines
Languages : en
Pages : 612
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Book Description
The second Canadian edition of The Practical Guide to Writing with Readings and Handbook is designed for use in university and college courses in which essay writing is required. It enhances the learning process for both students and instructors by providing insight for students as they write, for instructors as they read, and for both as they discuss the writing together. The student who is looking for information about choosing a topic, writing an analysis, constructing a paragraph, or even using a semicolon will find this guide indispensable.
