Writing Effective News Releases- PDF Download
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Author: Catherine V. McIntyre
Publisher: Piccadilly Books, Ltd.
ISBN: 9780941599191
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Author: Catherine V. McIntyre
Publisher: Piccadilly Books, Ltd.
ISBN: 9780941599191
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Author: Brian Cook
Publisher: Createspace Independent Pub
ISBN: 9781466277007
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.
Author: Peter Bartram
Publisher: How to Books
ISBN: 9781857034851
Category : Business report writing
Languages : en
Pages : 0
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Book Description
Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included.
Author: Henrietta J. Tichy
Publisher: John Wiley & Sons
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 364
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Book Description
Who done it?: an introduction; Getting started; Two dozen ways to begin: their advantages and disadvantages; Effective organizing; Easy outlining; Fallacies to forget: misconceptions and misinterpretations; Brevity: the soul of it; The standard of grammar for the professions; The standard of diction for the professions; Style: the personality and character of writing; Style and diction; Style and sentences; Style and paragraphs; Writing memorandums, letters, instructions, and other short forms; The editor and supervisor and the future editor and supervisor.
Author: William Winston
Publisher: Routledge
ISBN: 1317765346
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Author: James Williamson Kershner
Publisher: Pearson
ISBN: 9780205781126
Category : Feature writing
Languages : en
Pages : 0
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Book Description
Kershner's The Elements of News Writing 3/e is a concise handbook that presents the essential rules of journalism, while offering in-depth analysis of the evolving industry. With comprehensive coverage from history to how-to, and discussions of new media, online journalism, blogging, and social networking, this text covers news writing from a 360 degree view. The Elements of News Writing covers the basics of news writing without the extra verbiage that bogs down many textbooks. The author pays extra attention to grammar and usage, with easy-to-follow basic tips on writing for all types of mass media, new and old.
Author: Peter Bartram
Publisher: How to Books Limited
ISBN: 9781857031638
Category : Language Arts & Disciplines
Languages : en
Pages : 144
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Book Description
Author: Paul MacRae
Publisher: Broadview Press
ISBN: 1460405919
Category : Language Arts & Disciplines
Languages : en
Pages : 394
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Book Description
Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide for Americans is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.
Author: Mimi Zeiger
Publisher: McGraw Hill Professional
ISBN: 0071503854
Category : Medical
Languages : en
Pages : 464
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Book Description
Provides immediate help for anyone preparing a biomedical paper by givin specific advice on organizing the components of the paper, effective writing techniques, writing an effective results sections, documentation issues, sentence structure and much more. The new edition includes new examples from the current literature including many involving molecular biology, expanded exercises at the end of the book, revised explanations on linking key terms, transition clauses, uses of subheads, and emphases. If you plan to do any medical writing, read this book first and get an immediate advantage.
Author: Ed Shiller
Publisher:
ISBN:
Category : Press releases
Languages : en
Pages :
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Book Description
