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Author: Scott Kubie
Publisher: Book Apart
ISBN: 9781937557782
Category : Computers
Languages : en
Pages : 0
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Book Description
From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done.
Author: Scott Kubie
Publisher: Book Apart
ISBN: 9781937557782
Category : Computers
Languages : en
Pages : 0
Get Book Here
Book Description
From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done.
Author: Edward J. Rothwell
Publisher: CRC Press
ISBN: 1482234327
Category : Technology & Engineering
Languages : en
Pages : 194
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Book Description
Engineers are smart people. Their work is important, which is why engineering material should be written as deliberately and carefully as it will be read. Engineering Writing by Design: Creating Formal Documents of Lasting Value demonstrates how effective writing can be achieved through engineering-based thinking. Based on the authors’ combined experience as engineering educators, the book presents a novel approach to technical writing, positioning formal writing tasks as engineering design problems with requirements, constraints, protocols, standards, and customers (readers) to satisfy. Specially crafted for busy engineers and engineering students, this quick-reading, conversational text: Describes how to avoid logical fallacies and use physical reasoning to catch mistakes in claims Covers the essentials of technical grammar and style as well as the elements of mathematical exposition Emphasizes the centrality of the target audience, and thus the need for clear and concise prose Engineering Writing by Design: Creating Formal Documents of Lasting Value addresses the specific combination of thinking and writing skills needed to succeed in modern engineering. Its mantra is: to write like an engineer, you must think like an engineer. Featuring illustrative examples, chapter summaries and exercises, quick-reference tables, and recommendations for further reading, this book is packed with valuable tips and information practicing and aspiring engineers need to become effective writers.
Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN:
Category : Art
Languages : en
Pages : 232
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Book Description
This anthology turns a critical eye on advertising, newspapers, commercial photography.
Author: Torrey Podmajersky
Publisher: O'Reilly Media
ISBN: 1492049360
Category : Computers
Languages : en
Pages : 195
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Book Description
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear
Author: Michael J. Metts
Publisher: Rosenfeld Media
ISBN: 1933820608
Category : Design
Languages : en
Pages : 202
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Book Description
Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.
Author: Teresa J. Reid Rambo
Publisher:
ISBN: 9781594608599
Category : Law
Languages : en
Pages : 0
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Book Description
The second edition of Legal Writing by Design remains unique in demonstrating how to transform thoughts into writing by explaining the link between thinking and writing. It doesn't just tell the reader to "argue by analogy" or to "apply the rule" -- it explains the design of the thinking involved in those processes and shows how to transform that design into writing. Through easily understandable hypotheticals, outlines, graphics, exercises, and writing samples, many garnered during the authors' combined forty-plus years of teaching legal writing and appellate advocacy to law students, Legal Writing by Design comprehensively demonstrates how to transform ideas into exceptional writing. It demystifies the writing process by explaining the design of (1) deductive and inductive reasoning, (2) analogical thinking, and (3) relevancy. Once that design is understood, writing becomes easy. Writing with liberal doses of humor, the authors provide clearly readable charts, examples, and templates throughout this second edition. All chapters include a chapter review, and many also provide writing prompts. In addition to chapters explaining the fundamentals of writing legal memos and briefs, Legal Writing by Design contains sections on (1) clear and effective writing; (2) the appellate process, including an easily understandable explanation of standards of review; (3) oral argument techniques and practice; (4) the writing and editing process; (5) case briefing; and (6) professionalism in the practice of law. Exercises corresponding to the principles explained are included throughout most chapters, with answers provided in a separate Teacher's Manual. Successfully used for over ten years by thousands of law school students, Legal Writing by Design is the perfect tool for anyone -- attorneys, legal assistants, pro se litigants, undergraduate students, or the public -- who seeks the ideal way to analyze issues, to write clearly, and to write persuasively.
Author: Grace Lees-Maffei
Publisher: Berg
ISBN: 1847889573
Category : Art
Languages : en
Pages : 277
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Book Description
How do we learn about the objects that surround us? As well as gathering sensory information by viewing and using objects, we also learn about objects through the written and spoken word - from shop labels to friends' recommendations and from magazines to patents. But, even as design commentators have become increasingly preoccupied with issues of mediation, the intersection of design and language remains under-explored.Writing Design provides a unique examination of what is at stake when we convert the material properties of designed goods into verbal or textual description. Issues discussed include the role of text in informing design consumption, designing with and through language, and the challenges and opportunities raised by design without language. Bringing together a wide range of scholars and practitioners, Writing Design reveals the difficulties, ethics and politics of writing about design.
Author: Lucy Calkins
Publisher: Heinemann Educational Books
ISBN: 9780325118123
Category : Education
Languages : en
Pages : 224
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Book Description
"Writing allows each of us to live with that special wide-awakeness that comes from knowing that our lives and our ideas are worth writing about." -Lucy Calkins Teaching Writing is Lucy Calkins at her best-a distillation of the work that's placed Lucy and her colleagues at the forefront of the teaching of writing for over thirty years. This book promises to inspire teachers to teach with renewed passion and power and to invigorate the entire school day. This is a book for readers who want an introduction to the writing workshop, and for those who've lived and breathed this work for decades. Although Lucy addresses the familiar topics-the writing process, conferring, kinds of writing, and writing assessment- she helps us see those topics with new eyes. She clears away the debris to show us the teeny details, and she shows us the majesty and meaning, too, in these simple yet powerful teaching acts. Download a sample chapter for more information.
Author: Bill Schmalz
Publisher: Images Publishing
ISBN: 1864705728
Category : Architecture
Languages : en
Pages : 161
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Book Description
There are a lot of good books available to help people write better. They include dictionaries, usage guides, and various types of writers’ manuals – and professional writers ought to have many of those books on their bookshelves. But most architects and other design and construction professionals are not professional writers. Instead, they are people who spend a large part of their professional lives writing. That’s a big difference, and that’s where this book will help. The Architect’s Guide to Writing has been written not by an English major, but by Bill Schmalz, an architect who knows the kinds of documents his fellow professionals routinely have to write, and understands the kinds of technical mistakes they often make in their writing. This book is designed to meet the specific needs of design and construction professionals. It’s not going to waste their time with the things that most educated professionals know, but it will help them with the things they don’t know or are unsure of. It’s not a Chicago Manual-sized encyclopaedic reference that includes everything any writer would ever need to know, because architects don’t need to know everything. But what they do need to know – and what they use every day in their professional lives – has been assembled in this book.
Author: Stephen A. Kliment
Publisher: W. W. Norton & Company
ISBN: 9780393730265
Category : Architecture
Languages : en
Pages : 240
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Book Description
Now in its second edition—updated and expanded to address such issues as email etiquette and Web-based marketing, communication, and job searches—the best-selling Writing for Design Professionals is the standard guide for mastering the complexities of effective writing in professional practice. Stephen A. Kliment explains the principles of clear writing, from the formal “Dear Ms. Jones: I recently visited Polk Street Elementary School, and I agree the facility urgently needs to be modernized to make way for the progressive teaching techniques you have planned for your school district.... I believe that my firm, Izumi Associates, can make this happen” to the punchy remarks of the late William Caudill, “Say ‘frog,’ we’ll jump.” Dozens of sample letters, proposals, brochures, reports, book reviews, oral presentations, staff communications, and more—all drawn from the world of practice, and in both print and electronic formats—guide readers through the ins and outs of composing the end-products of writing. Writing for Design Professionals is organized for easy reference, and includes the following topics:• marketing: Web sites, correspondence, brochures and portfolios, proposals, newsletters, and other promotional tools• project writing• writing in school• job applications and Web-based job boards• writing in academe• writing for the media• writing as a career• public speaking plus: how to avoid jargon and gender-specific language, tailor your writing to your audience, enhance your writing with appropriate graphics, write to international clients, write as a product manufacturer, and measure the impact of what you write. Resources include lists of design media.Like a trustworthy desk-side consultant, Writing for Design Professionals, Second Edition, should be next to the computer of every architect, planner, interior designer, engineer, and student who wishes to present a polished, professional image through effective written communication.
