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Author: Andrew Robinson
Publisher: OUP Oxford
ISBN: 0191579165
Category : Language Arts & Disciplines
Languages : en
Pages : 176
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Book Description
Without writing, there would be no records, no history, no books, and no emails. Writing is an integral and essential part of our lives; but when did it start? Why do we all write differently and how did writing develop into what we use today? All of these questions are answered in this Very Short Introduction. Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Andrew Robinson explains how these early forms of writing developed into hundreds of scripts including the Roman alphabet and the Chinese characters. He reveals how the modern writing symbols and abbreviations we take for granted today - including airport signage and text messaging - resemble ancient ones much more closely than we might think. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Andrew Robinson
Publisher: OUP Oxford
ISBN: 0191579165
Category : Language Arts & Disciplines
Languages : en
Pages : 176
Get Book Here
Book Description
Without writing, there would be no records, no history, no books, and no emails. Writing is an integral and essential part of our lives; but when did it start? Why do we all write differently and how did writing develop into what we use today? All of these questions are answered in this Very Short Introduction. Starting with the origins of writing five thousand years ago, with cuneiform and Egyptian hieroglyphs, Andrew Robinson explains how these early forms of writing developed into hundreds of scripts including the Roman alphabet and the Chinese characters. He reveals how the modern writing symbols and abbreviations we take for granted today - including airport signage and text messaging - resemble ancient ones much more closely than we might think. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Penelope Wilson
Publisher: Oxford University Press, USA
ISBN: 0192805029
Category : Art
Languages : en
Pages : 144
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Book Description
Hieroglyphs were far more than a language. They were an omnipresent and all-powerful force in communicating the messages of ancient Egyptian culture for over three thousand years. In this exciting new study, Penelope Wilson explores the cultural significance of hieroglyphs with an emphasis on previously neglected areas such as cryptography and the continuing deciphering of the script in modern times.
Author: Belinda Jack
Publisher: Oxford University Press
ISBN: 0192552449
Category : Language Arts & Disciplines
Languages : en
Pages : 161
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Book Description
Today many people take reading for granted, but we remain some way off from attaining literacy for the global human population. And whilst we think we know what reading is, it remains in many ways a mysterious process, or set of processes. The effects of reading are myriad: it can be informative, distracting, moving, erotically arousing, politically motivating, spiritual, and much, much more. At different times and in different places reading means different things. In this Very Short Introduction Belinda Jack explores the fascinating history of literacy, and the opportunities reading opens. For much of human history reading was the preserve of the elite, and most reading meant being read to. Innovations in printing, paper-making, and transport, combined with the rise of public education from the late eighteenth century on, brought a dramatic rise in literacy in many parts of the world. Established links between a nation's levels of literacy and its economy led to the promotion of reading for political ends. But, equally, reading has been associated with subversive ideas, leading to censorship through multiple channels: denying access to education, controlling publishing, destroying libraries, and even the burning of authors and their works. Indeed, the works of Voltaire were so often burned that an enterprising Parisian publisher produced a fire-proof edition, decorated with a phoenix. But, as Jack demonstrates, reading is a collaborative act between an author and a reader, and one which can never be wholly controlled. Telling the story of reading, from the ancient world to digital reading and restrictions today, Belinda Jack explores why it is such an important aspect of our society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Ian Shaw
Publisher: Oxford University Press
ISBN: 0192584219
Category : History
Languages : en
Pages : 220
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Book Description
Very Short Introductions: Brilliant, Sharp, Inspiring The ancient Egyptians are an enduring source of fascination -- mummies and pyramids, curses and rituals have captured the imagination of generations. We all have a mental picture of ancient Egypt, but is it the right one? How much do we really know about this great civilization? This second edition of Ancient Egypt: A Very Short Introduction explores the history and culture of pharaonic Egypt, inlcuding ideas about Egyptian kingship, ancient Egyptian writing systems, and the history of Egyptology. Ian Shaw introduces the reader to issues relating to ethnicity, race, gender, and sexual relations; the latest ideas about death, funerary rites and mummification; and thoughts on religion and ethics in ancient Egypt. He also looks at the phenomenon of Egyptomania, whereby certain books and films have sensationalised aspects of Egyptian culture. Finally, Shaw takes the story to the present day by illustrating the impact of the Arab Spring on approaches to Egyptian museums and cultural heritage. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Ian Hargreaves
Publisher: OUP Oxford
ISBN: 0191510521
Category : Language Arts & Disciplines
Languages : en
Pages : 177
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Book Description
Journalism entered the twenty-first century caught in a paradox. The world had more journalism, across a wider range of media, than at any time since the birth of the western free press in the eighteenth century. Western journalists had found themselves under a cloud of suspicion: from politicians, philosophers, the general public, anti-globalization radicals, religious groups, and even from fellow journalists. Critics argued that the news industry had lost its moral bearings, focusing on high investment returns rather than reporting and analysing the political, economic, and social issues of the day. Journalism has a central and profound impact on our worldview; we find it everywhere from newspapers and television, to radio and the Internet. In the new edition of this thought-provoking and provocative Very Short Introduction, Ian Hargreaves examines the world of contemporary journalism. By looking not only at what journalism has been in the past, but also what it is becoming in the digital age, he examines the big issues relating to reportage, warfare, celebrity culture, privacy, and technology worldwide. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: John C. Maher
Publisher: Oxford University Press
ISBN: 0198724993
Category : Language Arts & Disciplines
Languages : en
Pages : 169
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Book Description
John C. Maher explains why societies everywhere have become more multilingual, despite the disappearance of hundreds of the world languages. He considers our notion of language as national or cultural identities, and discusses why nations cluster and survive around particular languages even as some territories pursue autonomy or nationhood.
Author: Winston Fletcher
Publisher: Oxford University Press
ISBN: 0199568928
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Mark Maslin
Publisher: OUP Oxford
ISBN: 0191029114
Category : Science
Languages : en
Pages : 217
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Book Description
Climate change is still, arguably, the most critical and controversial issue facing the world in the twenty-first century. Previously published as Global Warming: A Very Short Introduction, the new edition is now Climate Change: A Very Short introduction, reflecting an important change in the terminology of the last decade. In the third edition, Mark Maslin includes crucial updates from the last few years, including the results of the 2013 IPCC Fifth Assessment Report, the effects of ocean acidification, and the impact of changes to global population and health. Exploring all of the key topics in the debate, Maslin makes sense of the complexities climate change involves, from political and social issues to environmental and scientific. Looking at its predicated impacts, he explores all of the controversies, and also explains the various proposed solutions. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Christopher Wixson
Publisher: Oxford University Press
ISBN: 0192590359
Category : Literary Criticism
Languages : en
Pages : 163
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Book Description
George Bernard Shaw has been called the second greatest playwright in English (after William Shakespeare) and one of the inventors of modern celebrity as the most famous public intellectual of his time. Beginning in the 1880s, as a critic and as a playwright, he transformed British drama, bringing to it intellectual substance, ethical imperatives, and modernity itself, setting the theatrical course for the subsequent century. That his legacy endures seventy years after his death is testament to the prescience of his thinking and his prolific creativity. This Very Short Introduction looks at Shaw's life, starting with his upbringing in Ireland, and then takes a chronological approach through his works. Considering Shaw's committed antagonism on behalf of a range of socio-political issues; his use of comedy as a mode for communicating serious ideas; and his rhetorical style that pushes conventional boundaries, Christopher Wixson provides an overview of the creative evolution of core themes throughout Shaw's long career. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Amanda H. Podany
Publisher: Oxford University Press, USA
ISBN: 0195377990
Category : History
Languages : en
Pages : 169
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Book Description
This book explores the lands of the ancient Near East from around 3200 BCE to 539 BCE. The earth-shaking changes that marked this era include such fundamental inventions as the wheel and the plow and intellectual feats such as the inventions of astronomy, law, and diplomacy.
