Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra PDF Download
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Author: Mack Collier
Publisher: McGraw Hill Professional
ISBN: 0071806105
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
Author: Mack Collier
Publisher: McGraw Hill Professional
ISBN: 0071806105
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
Author: Mundra Divyansh
Publisher: BecomeShakespeare.com
ISBN: 9388573390
Category : Fiction
Languages : en
Pages : 269
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Book Description
THE OLDEST SECRET SOCIETY OF INDIA. THE GREATEST TREASURE IN THE HISTORY OF MANKIND. THE MOST EPIC MYSTERY OF THE ANCIENT WORLD. When the richest man of India confesses to being part of a secret society in a live press conference; chaos ensues. His daughter Aanya Vashishtha takes the help of Aarav Kohrrathi, a brilliant but egoistic treasure hunter and his friend Rehann to solve the mystery of The Ring of the Seven, a society of influential men who are tasked to protect the greatest treasure in history. What starts off as a quest to uncover her father’s secret leads them to something bigger which they themselves couldn’t have fathomed. They take the help from her father’s associate, Shayna Maheshwari, a billionaire banker and someone herself involved with the secret, as they progress towards a treasure hidden somewhere in the Himalayas. They brave bullets, puzzles, deadly chases, cult of assassins, and betrayal as their quest takes them across the length and breadth of South Asia; from the bustling metropolises of Mumbai and Delhi to the ancient temples of Nepal; from the serene beaches of Sri Lanka to the towering mountains of the Himalayas. They try to uncover a set of secret books of lost arts, which are believed to reveal the map of the treasure, and strive to discover the identities of the masters of the Ring of the Seven to solve the penultimate mystery. In a tale of love and loss, logic and emotions, religion and history, action and adventure, and the trial of a few good men against the most powerful organization in the history of mankind. Will they find the secret of the Himalayan treasure?
Author: Marshall Glickman
Publisher: Tuttle Publishing
ISBN: 1462916392
Category : Body, Mind & Spirit
Languages : en
Pages : 242
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Book Description
Beyond the Breath is one of the first books to give a complete overview and description of sensation based vipassana meditation, the form of mediation thought of as the original method of meditation as used by the Buddha 2,500 years ago. This form of meditation, brought to the West by S.N. Geoneka, provides a means to experience emotions directly and nonverbally--accessing the mind through the body. One of the main principles of this school of meditation is that meditation alone is not sufficient practice, but that it must be combined with a whole-life and ethical commitment. M.Glickman's approach is unique--he takes a mediation practice deeply rooted within a historic Buddhist framework, and gives it a modern-day, scientific spin--he presents sensation based viapassana meditaiton and Buddhist principles in 20th-century language, secularizing ideas that may sound exotic, off-putting, or out-dated. Glickman's passion for the topic, as well as his great understanding of Buddhist concepts, make this an inspiring read.
Author: Joseph J. Reinemann
Publisher: Lulu.com
ISBN: 9781411689299
Category : Fiction
Languages : en
Pages : 128
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Book Description
The first book in the award-winning Shadows of Time series introduces John Roley, Tim Jackson, and 2 inteligent computer prototypes known as ISAC-9. During their vacation, they are surprised to find that they have been proclaimed to be the guardians of time, a confusing situation since none of them had even been aware they were up for consideration. Before they have a chance to fully absorb this information (or decline the offer) they are thrown back in time to a point near the end of Mayan civilization. Immediately John is captured by Mayans, Tim is rescued by a group of people whose technology has no business existing anywhere, and both discover that real history is considerably more messed up than anyone could have imagined.
Author: Sarra Cannon
Publisher:
ISBN: 9781624210150
Category : Cheerleading
Languages : en
Pages : 242
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Book Description
In Peachville, there's a fine line between good and evil. That line is about to be crossed.
Author: Manjula Martin
Publisher: Simon and Schuster
ISBN: 1501134590
Category : Literary Collections
Languages : en
Pages : 304
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Book Description
A collection of essays from today’s most acclaimed authors—from Cheryl Strayed to Roxane Gay to Jennifer Weiner, Alexander Chee, Nick Hornby, and Jonathan Franzen—on the realities of making a living in the writing world. In the literary world, the debate around writing and commerce often begs us to take sides: either writers should be paid for everything they do or writers should just pay their dues and count themselves lucky to be published. You should never quit your day job, but your ultimate goal should be to quit your day job. It’s an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo. In Scratch, Manjula Martin has gathered interviews and essays from established and rising authors to confront the age-old question: how do creative people make money? As contributors including Jonathan Franzen, Cheryl Strayed, Roxane Gay, Nick Hornby, Susan Orlean, Alexander Chee, Daniel Jose Older, Jennifer Weiner, and Yiyun Li candidly and emotionally discuss money, MFA programs, teaching fellowships, finally getting published, and what success really means to them, Scratch honestly addresses the tensions between writing and money, work and life, literature and commerce. The result is an entertaining and inspiring book that helps readers and writers understand what it’s really like to make art in a world that runs on money—and why it matters. Essential reading for aspiring and experienced writers, and for anyone interested in the future of literature, Scratch is the perfect bookshelf companion to On Writing, Never Can Say Goodbye, and MFA vs. NYC.
Author: Mary Adkins
Publisher: HarperCollins
ISBN: 0062834703
Category : Fiction
Languages : en
Pages : 289
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Book Description
“Warm, original, funny and heartbreaking, this novel made me drop everything so I could read it in one lovely afternoon. When You Read This is inventive and witty, but more importantly it’s honest and wise. I adored it.” — Jennifer Close, author of Girls in White Dresses and The Hopefuls For fans of Maria Semple and Rainbow Rowell, a comedy-drama for the digital age: an epistolary debut novel about the ties that bind and break our hearts. For four years, Iris Massey worked side by side with PR maven Smith Simonyi, helping clients perfect their brands. But Iris has died, taken by terminal illness at only thirty-three. Adrift without his friend and colleague, Smith is surprised to discover that in her last six months, Iris created a blog filled with sharp and often funny musings on the end of a life not quite fulfilled. She also made one final request: for Smith to get her posts published as a book. With the help of his charmingly eager, if overbearingly forthright, new intern Carl, Smith tackles the task of fulfilling Iris’s last wish. Before he can do so, though, he must get the approval of Iris’ big sister Jade, an haute cuisine chef who’s been knocked sideways by her loss. Each carrying their own baggage, Smith and Jade end up on a collision course with their own unresolved pasts and with each other. Told in a series of e-mails, blog posts, online therapy submissions, text messages, legal correspondence, home-rental bookings, and other snippets of our virtual lives, When You Read This is a deft, captivating romantic comedy—funny, tragic, surprising, and bittersweet—that candidly reveals how we find new beginnings after loss.
Author: Chris Fox
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548220396
Category : Authorship
Languages : en
Pages : 0
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Book Description
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.
Author: Stefanie Newell
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540593481
Category :
Languages : en
Pages : 122
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Book Description
Calling all aspiring writers, speakers, coaches, experts, entrepreneurs, business professionals or anyone considering writing a book for the first time... If the thought of writing a book has been confusing for you in the past, then here's the simplest strategy for writing your first book and ensuring you're a successful author! Do you have a book idea that you've wanted to write for a while but were confused on the steps? Are you overwhelmed by all of the books on writing, publishing and marketing? With a proven formula for success How to Write Your First Book will help you to write better and to understand the fundamentals of writing your first book no matter your writing level or ability. If you are motivated to take your career to the next level or simply want to publish the fiction idea that's been floating around in your mind, the simple and easy to use formula called the W.R.I.T.E. method will help you to accomplish your goal of becoming a published author. Whether you are a new author hoping to find success with your very first book or a professional using it to brand your business, this formula works! The fact of the matter is a well-written book does not always guarantee success. With the W.R.I.T.E. method, you are given the tools you need to attract your audience and make a consistent passive income from your books so that you can write for a living. In this book, all of the questions you didn't even know you had will be answered. You'll learn: - The formula for writing a book that ensures success! - How to research your book idea to determine if it's profitable before you write the book! - How to choose between traditional or self-publishing based on your time, writing goals and budget! - How to write specifically for your target audience so that you can sell more books! - How to create a book title, cover, and book description that will garner you massive sales! - What to consider with respects to your very first book launch and while creating an author platform! - And much more! Perfect Gift Idea For Writers! It doesn't matter if you are looking to write great fiction or an inspiring non-fiction book, whether you choose to self-publish or traditionally publish, this book will be of value to you! If you've been waiting to write a bestseller because you just didn't know how to get started, look no further! This step-by-step guide places you on the path to success! Buy How to Write Your First Book today and be one step closer to becoming a published author in 2017! Stefanie is an expert in her field and that shows through in her writing. I have been writing for quite some time, but this book gave me information I didn't know anything about. This is definitely a must for anyone thinking about writing a book for publication. - Sarah S.
Author: Rebecca Skinner
Publisher: Simon and Schuster
ISBN: 1638351694
Category : Computers
Languages : en
Pages : 850
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Book Description
Summary Rails 4 in Action is a comprehensive introduction to Rails that guides you hands-on through all you'll need to become a competent and confident Rails developer. In it, you'll master Rails 4 by developing a ticket-tracking application that includes RESTful routing, authentication and authorization, file uploads, email, and more. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Book Rails is a full-stack, open source web framework powered by Ruby. Now in version 4, Rails is mature and powerful, and to use it effectively you need more than a few Google searches. You'll find no substitute for the guru's-eye-view of design, testing, deployment, and other real-world concerns that this book provides. Rails 4 in Action is a hands-on guide to the subject. In this fully revised new edition, you'll master Rails 4 by developing a ticket-tracking application that includes RESTful routing, authentication and authorization, file uploads, email, and more. Learn to design your own APIs and successfully deploy a production-quality application. You'll see test-driven development and behavior-driven development in action throughout the book, just like in a top Rails shop. What's Inside Creating your own APIs Using RSpec and Capybara Emphasis on test-first development Fully updated for Rails 4 About the Reader For readers of this book, a background in Ruby is helpful but not required. No Rails experience is assumed. About the Authors Ryan Bigg, Yehuda Katz, Steve Klabnik, and Rebecca Skinner are contributors to Rails and active members of the Rails community. Table of Contents Ruby on Rails, the framework Testing saves your bacon Developing a real Rails application Oh, CRUD! Nested resources Authentication Basic access control Fine-grained access control File uploading Tracking state Tagging Sending email Deployment Designing an API Rack-based applications
