Working Papers and Proceedings of the Center for Psychosocial Studies: Advertising, gender, and sex : What's wrong with a little objectification? PDF Download
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Author: Richard J. Parmentier
Publisher:
ISBN:
Category : Social psychology
Languages : en
Pages : 26
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Book Description
Author: Richard J. Parmentier
Publisher:
ISBN:
Category : Social psychology
Languages : en
Pages : 26
Get Book Here
Book Description
Author: Richard J. Parmentier
Publisher:
ISBN:
Category : Social psychology
Languages : en
Pages : 22
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Book Description
Author: Richard J. Parmentier
Publisher:
ISBN:
Category : Social psychology
Languages : en
Pages : 40
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Book Description
Author: Richard J. Parmentier
Publisher:
ISBN:
Category : Social psychology
Languages : en
Pages : 26
Get Book Here
Book Description
Author: Richard J. Parmentier
Publisher:
ISBN:
Category : Social psychology
Languages : en
Pages : 24
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Book Description
Author: Tom Reichert
Publisher: Routledge
ISBN: 1135638209
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Author: Gail Dines
Publisher: SAGE
ISBN: 9780761922612
Category : Language Arts & Disciplines
Languages : en
Pages : 796
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Book Description
Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities. Through analyses of popular mass media entertainment genres, such as talk shows, soap operas, television sitcoms, advertising and pornography, students are invited to engage in critical mass media scholarship. A comprehensive introductory section outlines the book′s integrated approach to media studies, which incorporates three distinct but related areas of investigation: the political economy of production, textual analysis and audience response. The readings include a dozen new original essays, edited for maximum accessibility. The book provides: - A comprehensive, critical introduction to Media Studies - An analysis of race that is integrated into all chapters - Articles on Cultural Studies that are accessible to undergraduates - An extensive bibliography and section on media resources - Expanded coverage of "queer" representations in mass media - A new section on the violence debates - A new section on the Internet Together with new section introductions, these provide a comprehensive critical introduction to mass media studies.
Author: Jean Kilbourne
Publisher: Simon and Schuster
ISBN: 0684866005
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.
Author: Liza Featherstone
Publisher: OR Books
ISBN: 1682191079
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.
Author: Jean Kilbourne
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
This frightening expos reveals how advertisers use what they know about consumers' inner desires and dreams to make sure they develop an addictive relationship to their products. Illustrations.
