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Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Kevin Doherty
Publisher: Hillcrest Publishing Group
ISBN: 1934937606
Category : Conduct of life
Languages : en
Pages : 248
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Book Description
Discover the ancient secrets to a life of creative joy, depth, and enhanced well-being... Many ancient cultures throughout human history have understood that the whole point of life is to experience freedom and help others do the same. As a modern Western person, you may have felt a longing inside yourself for this same understanding, but you haven't been sure what your real purpose is or how you can access a more sacred dimension of your life. The problem is that, like most of us in the Western world, you were never taught the right foundation growing up -- the one that ultimately determines every single aspect of your reality, from your health to your finances to your love life. The good news is that once you learn and apply this foundation, your life will take a quantum leap in a new direction, one that is filled with meaning, joy, and awareness. It is never too late to initiate a life of purpose. "The Purpose Principle" is your entry into a new way of being starting right NOW.
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Publisher: Unitarian Universalist Association of Congregations
ISBN: 9781558966406
Category : Unitarian Universalist churches
Languages : en
Pages : 132
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Book Description
This invaluable book contains a short history of the Principles and Purposes followed by essays from present-day UU leaders including John Buehrens, Marilyn Sewell, Earl Holt and Barbara Merritt. World community and the interdependent web of all existence are some of the topics explored.
Author: Roger Connors
Publisher: Penguin
ISBN: 1101216190
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
The definitive book on workplace accountability by the New York Times bestselling authors of How Did That Happen? Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results. At the core of the authors' message is the idea that when people take personal ownership of their organization's goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyone's. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book.
Author: Kevin Cashman
Publisher: Berrett-Koehler Publishers
ISBN: 1609945344
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
We live and lead in an increasingly volatile, uncertain, complex, and ambiguous world. But paradoxically, Kevin Cashman contends that leaders today must not merely act more quickly but pause more deeply. He details a catalytic process to guide you to step back in order to lead forward in three critical growth areas: personal leadership, development of others, and fostering of cultures of innovation. You and your organization will learn to move from management speed and transaction to leadership significance and transformation.
Author: Ray Dalio
Publisher: Simon and Schuster
ISBN: 1982147253
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
An entertaining, illustrated adaptation of Ray Dalio’s Principles, the #1 New York Times bestseller that has sold more than two million copies worldwide. Principles for Success distills Ray Dalio’s 600-page bestseller, Principles: Life & Work, down to an easy-to-read and entertaining format that’s accessible to readers of all ages. It contains the key elements of the unconventional principles that helped Dalio become one of the world’s most successful people—and that have now been read and shared by millions worldwide—including how to set goals, learn from mistakes, and collaborate with others to produce exceptional results. Whether you’re already a fan of the ideas in Principles or are discovering them for the first time, this illustrated guide will help you achieve success in having the life that you want to have.
Author: Ken Coleman
Publisher: Ramsey Press
ISBN: 0978562038
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Right now, 70% of Americans aren’t passionate about their work and are desperately longing for meaning and purpose. They’re sick of “average” and know there’s something better out there, but they just don’t know how to reach it. One basic principle―The Proximity Principle―can change everything you thought you knew about pursuing a career you love. In his latest book, The Proximity Principle, national radio host and career expert Ken Coleman provides a simple plan of how positioning yourself near the right people and places can help you land the job you love. Forget the traditional career advice you’ve heard! Networking, handing out business cards, and updating your online profile do nothing to set you apart from other candidates. Ken will show you how to be intentional and genuine about the connections you make with a fresh, unexpected take on resumes and the job interview process. You’ll discover the five people you should look for and the four best places to grow, learn, practice, and perform so you can step into the role you were created to fill. After reading The Proximity Principle, you’ll know how to connect with the right people and put yourself in the right places, so opportunities will come―and you’ll be prepared to take them.
Author: Hubert Joly
Publisher: Harvard Business Press
ISBN: 1647820391
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Rich Christiansen
Publisher: McGraw Hill Professional
ISBN: 0071775277
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
“Zig zag” your way to success! The Zig-Zag Principle presents a proven method for achieving business goals by “zig-zagging”—making flexibility, bootstrapping, and the creation of multiple opportunities central to overall strategy. Because it’s better to be prepared for the inevitable bumps in the road than surprised by them. The Zig-Zag Principle walks you through the process of establishing an achievable objective—working into the process room for the extra resources, time, and emotional latitude it will truly take to achieve the goal. Rich Christiansen has started up and launched several technology-oriented companies, including Tornado Solutions, Know More Media, Cyclone Trading Company, and MortgageSaver101.
Author: Edward A. Frost
Publisher: Unitarian Universalist Association of Congregations
ISBN: 9781558963696
Category : Unitarian Universalist churches
Languages : en
Pages : 117
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Book Description
This invaluable book contains a short history of the Principles and Purposes followed by essays from present-day UU leaders including John Buehrens, Marilyn Sewell, Earl Holt and Barbara Merritt. World community and the interdependent web of all existence are some of the topics explored.
