Winning Unlimited NEW Customers PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Winning Unlimited NEW Customers PDF full book. Access full book title Winning Unlimited NEW Customers by Ted Nicholas. Download full books in PDF and EPUB format.
Author: Ted Nicholas
Publisher:
ISBN: 9780981835105
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Ted Nicholas, sometimes referred to as the "Five Billion Dollar Man," has been a master of marketing for more than 20 years. "Winning Unlimited NEW Customers" shares the secrets of growing a business in 2008. Internationally revered as one of the greatest living copywriters, Ted has successfully "cracked the code" on business marketing and shares his winning strategies in this book. If you don't already know Ted's name, you should. Widely recognized as one of the greatest direct marketing wizards of all time, he is best known for having earned 24.5 million dollars on the sale of a single book which was primarily sold through direct mail. In his current incarnation as the visionary president of Nicholas Direct, this million-dollar marketer distributes his growing library of information products, all aimed at small business marketing success. Ted is the author of 14 bestsellers, including Magic Words That Bring You Riches, Billion Dollar Marketing Secrets, How I Sold 200 Million Dollars Worth of Products and Services, and How To Turn Words Into Money. "Winning Unlimited NEW Customers," Ted's latest book, is jam-packed with ideas to help you outsmart, out-market, and out-perform your competition. Ted analyzes mistakes he believes 98% of all business owners are making, so you can understand and avoid the same pitfalls. In short, "Winning Unlimited NEW Customers" contains practical explanations of what and how you need to build your business through more profitable sales. This isn't your granddad's marketing manual! You'll find chapters on Proven Ways to Grow Your Business, Branding Your Business, Achieving An Unlimited Stream of Income, Secrets to Irresistable Salesmanship in Print, "Sticky" Customer Catchers, How to Write copy Like the Masters, the Most Effective Low-Cost and No-Cost Strategies in the World, Social Marketing, and more. Throughout the book, Ted's insightful, practical strategies are woven together with his winning copy to create an unbeatable combination. And don't miss the "Nicholas Nuggets" that are peppered throughout these pages. The hard-hitting comments are Ted at his incisive best. "Winning Unlimited NEW Customers" doesn't contain information about what to do once a customer steps inside your front door, whether it's a brick-and-mortar store or an online sales destination. This manual is dedicated to teaching you how to persuade prospects to visit you online or off so you can present your offer. When you do this right, your customers come to your business and give you their money without a lot of selling. That is the very essence of marketing. You don't need a bunch of theory ... what you DO need is marketing tools that work, and that's what you'll find in this book.
Author: Ted Nicholas
Publisher:
ISBN: 9780981835105
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Ted Nicholas, sometimes referred to as the "Five Billion Dollar Man," has been a master of marketing for more than 20 years. "Winning Unlimited NEW Customers" shares the secrets of growing a business in 2008. Internationally revered as one of the greatest living copywriters, Ted has successfully "cracked the code" on business marketing and shares his winning strategies in this book. If you don't already know Ted's name, you should. Widely recognized as one of the greatest direct marketing wizards of all time, he is best known for having earned 24.5 million dollars on the sale of a single book which was primarily sold through direct mail. In his current incarnation as the visionary president of Nicholas Direct, this million-dollar marketer distributes his growing library of information products, all aimed at small business marketing success. Ted is the author of 14 bestsellers, including Magic Words That Bring You Riches, Billion Dollar Marketing Secrets, How I Sold 200 Million Dollars Worth of Products and Services, and How To Turn Words Into Money. "Winning Unlimited NEW Customers," Ted's latest book, is jam-packed with ideas to help you outsmart, out-market, and out-perform your competition. Ted analyzes mistakes he believes 98% of all business owners are making, so you can understand and avoid the same pitfalls. In short, "Winning Unlimited NEW Customers" contains practical explanations of what and how you need to build your business through more profitable sales. This isn't your granddad's marketing manual! You'll find chapters on Proven Ways to Grow Your Business, Branding Your Business, Achieving An Unlimited Stream of Income, Secrets to Irresistable Salesmanship in Print, "Sticky" Customer Catchers, How to Write copy Like the Masters, the Most Effective Low-Cost and No-Cost Strategies in the World, Social Marketing, and more. Throughout the book, Ted's insightful, practical strategies are woven together with his winning copy to create an unbeatable combination. And don't miss the "Nicholas Nuggets" that are peppered throughout these pages. The hard-hitting comments are Ted at his incisive best. "Winning Unlimited NEW Customers" doesn't contain information about what to do once a customer steps inside your front door, whether it's a brick-and-mortar store or an online sales destination. This manual is dedicated to teaching you how to persuade prospects to visit you online or off so you can present your offer. When you do this right, your customers come to your business and give you their money without a lot of selling. That is the very essence of marketing. You don't need a bunch of theory ... what you DO need is marketing tools that work, and that's what you'll find in this book.
Author: David A. Fields
Publisher: Morgan James Publishing
ISBN: 1683501659
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
Author: Fred Reichheld
Publisher: Harvard Business Press
ISBN: 1647821797
Category : Business & Economics
Languages : en
Pages : 159
Get Book Here
Book Description
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Author: Micael Dahlen
Publisher: John Wiley & Sons
ISBN: 1119187389
Category : Business & Economics
Languages : en
Pages : 388
Get Book Here
Book Description
Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: Expanding the box: so that the pieces of the puzzle in it can move around more freely Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
Author: Chet Richards
Publisher: Xlibris Corporation
ISBN: 1450046320
Category : Business & Economics
Languages : en
Pages : 174
Get Book Here
Book Description
"The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thinking." Chuck Leader, LtCol USMC (Ret.) and information technology company CEO; "A Winning Combination," Marine Corps Gazette, March 2005. Certain to Win [Sun Tzu ́s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. The success of Robert Coram’s monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC ́s maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd’s written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All of Boyd ́s briefings are available on Slightly East of New.] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his “OODA loop” and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early drafts of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd’s concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors. They made significant contributions. Successful businesses, though, don’t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you’ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy. Business is not War Part of the problem has been Boyd’s focus on war, where “affecting competitors” is the whole idea. Armed conflict was his life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour. It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict. Website
Author: Liz Elting
Publisher: John Wiley & Sons
ISBN: 1119904366
Category : Business & Economics
Languages : en
Pages : 282
Get Book Here
Book Description
AN INSTANT WALL STREET JOURNAL BESTSELLER A guide for how to not only dream big, but also win—both in business and in life—from one of the most celebrated and successful women in America. For the first time ever, entrepreneur, philanthropist, and Forbes' Richest Self-Made Woman Liz Elting shares her story on how she co-founded and grew TransPerfect, the billion-dollar translation and language solutions company that began as a dream in an NYU dorm room. In Dream Big and Win, Elting divulges practical and inspiring tips you can implement immediately, teaching why success is not solely about attaining and wielding power. Elting shows you that fulfilling your highest potential will require you to look beyond yourself. In her honest and often humorous narrative, Elting illustrates why actions are more important than mantras and why doing will always eclipse dreaming. This book is for anyone who has ever dreamed of translating their passion into purpose and creating something bigger than themselves.
Author: Roger J. Baran
Publisher: Routledge
ISBN: 1317419324
Category : Business & Economics
Languages : en
Pages : 684
Get Book Here
Book Description
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author: Drew Eric Whitman
Publisher: McGraw Hill Professional
ISBN: 0071834079
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute “Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it... before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery “Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words That Sell “Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It's a mistake not to read this book.” Mark Joyner, founder and CEO of Simpleology “Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?” Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert “It's like looking into a crystal ball of human behavior.” Thomas A. Freese, author of Secrets of Question Based Selling “The material in BrainScripts is so powerful it should require a license for use.” Art Sobczak, author of Smart Calling—Eliminate the Fear, Failure, and Rejection from Cold Calling “BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.” Robert Dilts, Founder NLP University “BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.” Tom "Big Al" Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport! “BrainScripts is the definitive advantage in sales strategy. Read it and win... or pray your competitors do not.” MJ DeMarco, author of The Millionaire Fastlane “BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.” Kerry Johnson, MBA, Ph.D.; America's Sales Psychologist “BrainScripts brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal!” René Gnam, author of René Gnam’s Direct Mail Workshop “Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.” Spike Humer, author of The 10 Day Turnaround
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 578
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Clerks (Retail trade)
Languages : en
Pages : 1306
Get Book Here
Book Description
