Author: Nitin Seth
Publisher: Penguin Random House India Private Limited
ISBN: 9353057981
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: • Why do firms fail at digital transformation? • How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? • How to best leverage the potential of digital technologies like AI and the Cloud? • How do organizational capabilities and culture need to change? • What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner’s guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.
Author: Brent Cole
Publisher: Simon and Schuster
ISBN: 1451612591
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.
Author: Cheryl Burgess
Publisher: SAGE
ISBN: 152973830X
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Author: David L. Rogers
Publisher: Columbia University Press
ISBN: 0231541651
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Author:
Publisher: ببلومانيا للنشر والتوزيع
ISBN:
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Author: Jack Dougherty
Publisher: University of Michigan Press
ISBN: 0472029916
Category : History
Languages : en
Pages : 299
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Book Description
Writing History in the Digital Age began as a “what-if” experiment by posing a question: How have Internet technologies influenced how historians think, teach, author, and publish? To illustrate their answer, the contributors agreed to share the stages of their book-in-progress as it was constructed on the public web. To facilitate this innovative volume, editors Jack Dougherty and Kristen Nawrotzki designed a born-digital, open-access, and open peer review process to capture commentary from appointed experts and general readers. A customized WordPress plug-in allowed audiences to add page- and paragraph-level comments to the manuscript, transforming it into a socially networked text. The initial six-week proposal phase generated over 250 comments, and the subsequent eight-week public review of full drafts drew 942 additional comments from readers across different parts of the globe. The finished product now presents 20 essays from a wide array of notable scholars, each examining (and then breaking apart and reexamining) if and how digital and emergent technologies have changed the historical profession.
Author: Howard Tiersky
Publisher: Cranberry Press, LLC
ISBN: 9781734558531
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Tiersky lays out a simple but detailed five step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
Author: Janice Gross Stein
Publisher: Signal
ISBN: 0771081405
Category : Political Science
Languages : en
Pages : 286
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Book Description
Edited by Canada's premiere commentator on global affairs, this must-read for political junkies will show the quailty of M&S's new Signal imprint: for everyone who wants to be well informed about international relations and the nature of the diplomacy in the age of Wikileaks. Inspired by Allan Gotlieb's capacity to reshape diplomacy for the times, the contributors to this volume grapple with the challenges of a digital age where information is everywhere and confidentiality is almost nowhere. With an introductory essay by renowned political scholar, writer, and commentator, Janice Gross Stein, the work is divided into 4 sections: Diplomacy with the United States in the Era of Wikileaks; The Professional Diplomat on Facebook; Personal Diplomacy in the Age of Twitter; and Where is Headquarters? Contributors include professional diplomats, award-winning journalist Andrew Cohen, former Globe and Mail editor and author Ed Greenspon, and Allan Gotlieb's wife and partner in 'social diplomacy', Sondra Gotlieb.
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Faith M Sidlow
Publisher: Routledge
ISBN: 1000518604
Category : Language Arts & Disciplines
Languages : en
Pages : 375
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Book Description
Written by two award-winning broadcast journalists, this book offers a practical, hands-on guide to the modern digital TV newsroom. Pulling from extensive industry experience, the authors provide a comprehensive look at the key journalistic skills needed to excel in broadcast news today, including storytelling, writing, story pitching, video production, interviewing and managing social media. The textbook is organized into five sections: building a foundation, storytelling and writing, producing, live performance, and ethics and career progression. The authors also provide step-by-step instructions on how to efficiently multitask while staying true to journalist ethics. Each chapter includes clear learning objectives, review questions and practical assignments, making it ideal for classroom use. QR codes integrated in the text allow students to easily see and hear examples of the stories they are learning to write. Broadcast News in the Digital Age is an engaging, student-friendly guide for those seeking to become successful writers, producers, anchors and journalists in today’s newsrooms, both on-air and online.
