Winning Direct Response Advertising PDF Download
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Author: Joan Throckmorton
Publisher: N T C Business Books
ISBN: 9780844234281
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
Whether you are a direct response writer, a manager who must judge the creative output of others, a marketer in charge of developing advertising plans, a product manager working with market planning, an artist or art director working with others on the creative team, or a broadcast/electronic communicator, you'll find all the practical guidance you'll need to develop the most powerful creative strategies, choose the best selling techniques and propositions for your product, create and produce direct mail packages and catalogs that sell more product, sharpen your creative concepts, create winning print response ads, and develop powerful promotions for broadcast and the new electronic media. All of this hands-on help - plus dozens of examples of the best and best-producing ads of all time - make Winning Direct Response Advertising the one book you'll use time and again to create direct response ads that sell more.
Author: Joan Throckmorton
Publisher: N T C Business Books
ISBN: 9780844234281
Category : Advertising, Direct-mail
Languages : en
Pages : 0
Get Book Here
Book Description
Whether you are a direct response writer, a manager who must judge the creative output of others, a marketer in charge of developing advertising plans, a product manager working with market planning, an artist or art director working with others on the creative team, or a broadcast/electronic communicator, you'll find all the practical guidance you'll need to develop the most powerful creative strategies, choose the best selling techniques and propositions for your product, create and produce direct mail packages and catalogs that sell more product, sharpen your creative concepts, create winning print response ads, and develop powerful promotions for broadcast and the new electronic media. All of this hands-on help - plus dozens of examples of the best and best-producing ads of all time - make Winning Direct Response Advertising the one book you'll use time and again to create direct response ads that sell more.
Author: Joan Throckmorton
Publisher: Prentice Hall
ISBN: 9780139606342
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 9781599180465
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Double Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull orders. Action-oriented advice covers: The 18 most common mistakes in advertising 18 ways to create copy that induces response 16 ways to stop prospects in their tracks 20 great ideas to increase visibility Double the response of your next advertising campaign and give an immediate lift to your bottom line.
Author: Robert W. Bly
Publisher: McGraw Hill Professional
ISBN: 9780844232430
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author: Lester Wunderman
Publisher:
ISBN: 9781558508347
Category : Advertisers
Languages : en
Pages : 0
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Book Description
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Joan Throckmorton
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
Throckmorton shows how to create and evaluate every element of a direct mail package, how to create catalogs that sustain a high level of involvement with customers, how to create print ads that keep on working month after month and how to create the kind of radio/TV direct response ads that bring in orders at rock-bottom cost.
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1599185180
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author: Cheryl Dangel Cullen
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 200
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Book Description
Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
