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Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110790
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110790
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Author: Jill Griffin
Publisher: John Wiley & Sons
ISBN: 0787959448
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Author: William Winston
Publisher: Routledge
ISBN: 1317957776
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
Author: Holly Parker
Publisher: Forefront Books
ISBN: 1948677466
Category : Family & Relationships
Languages : en
Pages : 137
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Book Description
A hilarious view of life after divorce; you’ll never look at properties again without thinking of your dating life. Back on the Market is a Realtor’s guide to life, love, and dating and the multitude of challenges that come with it all. Holly Parker has sold 8 billion dollars of luxury real estate throughout her career as one of Manhattan’s most successful brokers. Through her humor and quick wit, she connects common real estate terms to everyday life, making Back on the Market a fun and unforgettable read. After seven years of marriage, Holly found herself “falling out of contract,” as a newly divorced woman reluctantly facing the prospect of being “back on the market.” She understands that life is transactional, whether it’s a business decision or those we spend our time with, so she took her skills as a master real estate agent and applied everything she knew to getting her life back. Cleverly told through the eyes of a Realtor, Holly depicts the perils of life, love, and dating—whether it’s dealing with first-time buyers (those who have a romanticized version of what they think they want and what they can actually have), the value of curb appeal, fixing the foundation of a damaged home, not listing before you’re ready to sell, staging, and so much more. Hilarious and emotional, Holly shares her dating experiences with “fixer uppers,” the guys with “good bones,” and the “forever renters.” Back on the Market is a story of hope and the pursuit of happiness. Full of memorable takeaways, lessons, and anecdotes, Holly will help you find your perfect “home” and fall in love with life all over again.
Author: Olivia Parr-Rud
Publisher: SAS Institute
ISBN: 1629593281
Category : Computers
Languages : en
Pages : 231
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Book Description
This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today’s businesses increasingly use data to drive decisions that keep them competitive. Especially with the influx of big data, the importance of data analysis to improve every dimension of business cannot be overstated. Data analysts are therefore in demand; however, many hires and prospective hires, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner’s guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. This book is part of the SAS Press program.
Author: Ronald Lee Restaurateur
Publisher: Simon and Schuster
ISBN: 144052355X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author: James Nathan
Publisher: Lulu.com
ISBN: 1291913254
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
A simple, straight forward and real world introduction to the world of recruitment consultancy, packed with step by step tips, secrets and advice.
Author: Ann C. Logue
Publisher: John Wiley & Sons
ISBN: 111809333X
Category : Business & Economics
Languages : en
Pages : 362
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Book Description
In an ever-changing market, get the advantage of trading for yourself Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day Trading For Dummies?the low-risk way to find out whether day trading is for you. This plain-English guide shows you how day trading works, identifies its all-too-numerous pitfalls, and gets you started with an action plan. From classic and renegade strategies to the nitty-gritty of daily trading practices, it gives you the knowledge and confidence you'll need to keep a cool head, manage risk, and make decisions instantly as you buy and sell your positions. Advice on choosing an online broker Updated examples reflect current market and economic conditions and the latest information on SEC rules and regulations (and tax laws) Other titles by Logue: Hedge Funds For Dummies, Socially Responsible Investing For Dummies, and Emerging Markets For Dummies Read Day Trading For Dummies and get the tips, guidance, and solid foundation you need to succeed in this thrilling, lucrative, and rewarding career!
Author: Philip Cooper
Publisher: Business Expert Press
ISBN: 1631576992
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Competing in the financial markets will give both the novice and intermediate traders alike a comprehensive understanding of how to trade in the financial markets without losing their shirts. This book is primarily aimed at the undergraduate whose ambition is to either become a trader in a financial organization or trade online through a financial brokers trading platform. It provides seasoned online traders with new insights into financial assets other than currencies. In simple-to-understand, concise language, enhanced by relevant graphics, all the key trading tools available for traders are explained in enough detail that novice traders should be able to understand and learn how to trade effectively in the financial markets. Chapter by chapter, this book builds a comprehensive understanding of the basic building blocks of trading assets, covering key charting and technical tools including fundamental analysis and the key economic events. The author exposes the myth that trading is an unfathomable mystery.
Author: Mary Lynch
Publisher: Troubador Publishing Ltd
ISBN: 190474463X
Category : Crisis management
Languages : en
Pages : 142
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Book Description
This book presents a simple guide to managing a crises in the travel and tourism industry. Mary Lynch, formerly Chief Executive of the English Tourism Council, examines the impacts of such a crisis - whether it be regional or international - from a practical viewpoint. She then goes on to look at what can be done to minimise those impacts in order to speed recovery.
