Author: Shashank Shah
Publisher: Penguin UK
ISBN: 9385990489
Category : Biography & Autobiography
Languages : en
Pages : 515
Book Description
Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC ’s Aditya Puri insist that employees leave for home by 5.30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T and BPCL have in common? They are the win-win corporations! Based on over a decade of research, Shashank Shah takes these truly outstanding Indian companies and studies how they do business. Each of these companies has exceptional practices when it comes to stakeholder management. Whether the stakeholder is an employee, customer, investor, vendor or even society at large, these companies reveal how looking at everyone else’s interests doesn’t really mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest. Full of fascinating anecdotes, leadership philosophy and background stories of organizations, Win-Win Corporations is an inspiring read into what makes companies great.
Win-Win Corporations
Author: Shashank Shah
Publisher: Penguin UK
ISBN: 9385990489
Category : Biography & Autobiography
Languages : en
Pages : 515
Book Description
Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC ’s Aditya Puri insist that employees leave for home by 5.30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T and BPCL have in common? They are the win-win corporations! Based on over a decade of research, Shashank Shah takes these truly outstanding Indian companies and studies how they do business. Each of these companies has exceptional practices when it comes to stakeholder management. Whether the stakeholder is an employee, customer, investor, vendor or even society at large, these companies reveal how looking at everyone else’s interests doesn’t really mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest. Full of fascinating anecdotes, leadership philosophy and background stories of organizations, Win-Win Corporations is an inspiring read into what makes companies great.
Publisher: Penguin UK
ISBN: 9385990489
Category : Biography & Autobiography
Languages : en
Pages : 515
Book Description
Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or anywhere else? Why did HDFC ’s Aditya Puri insist that employees leave for home by 5.30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T and BPCL have in common? They are the win-win corporations! Based on over a decade of research, Shashank Shah takes these truly outstanding Indian companies and studies how they do business. Each of these companies has exceptional practices when it comes to stakeholder management. Whether the stakeholder is an employee, customer, investor, vendor or even society at large, these companies reveal how looking at everyone else’s interests doesn’t really mean compromising on your own. Often, the two complement each other and that is what makes a win-win solution for everyone. This book gives an inside look into what motivates exceptional companies and how they are a cut above the rest. Full of fascinating anecdotes, leadership philosophy and background stories of organizations, Win-Win Corporations is an inspiring read into what makes companies great.
How Companies Win
Author: Rick Kash
Publisher: Harper Collins
ISBN: 0062029452
Category : Business & Economics
Languages : en
Pages : 336
Book Description
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Publisher: Harper Collins
ISBN: 0062029452
Category : Business & Economics
Languages : en
Pages : 336
Book Description
In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.
Playing to Win
Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Strategy First
Author: Brad Chase
Publisher: Greenleaf Book Group
ISBN: 1626347131
Category : Business & Economics
Languages : en
Pages : 269
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Publisher: Greenleaf Book Group
ISBN: 1626347131
Category : Business & Economics
Languages : en
Pages : 269
Book Description
Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.
Soulful Corporations
Author: Shashank Shah
Publisher: Springer Science & Business Media
ISBN: 8132212754
Category : Business & Economics
Languages : en
Pages : 668
Book Description
In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the need for corporate goals to transition from simply maximising shareholder wealth to optimising stakeholder welfare is being echoed in various quarters. This book makes a distinct contribution by looking at Corporate Social Responsibility (CSR) from a values-based perspective with a focus on providinga balance between corporate success and social well-being. The book emphasizes that corporations need to redefine their purposes to co-create long-term, sustainable and win–win solutions for multiple stakeholders through mutually-fulfilling and value-adding collaborative efforts. Through the ideal of ‘A Soulful Corporation’, the book proposes a new story where corporations, as associations of individuals, can identify their ‘collective spirits’ in terms of environmentally-aware, socially-inclusive and financially-rewarding missions. Some of the unique features of the book include: · A detailed study of the evolution of CSR from the ancient to contemporary times · Insights gained through empirical research and personal interviews with over 100 industry captains, CEOs, MDs and heads of the CSR function across companies and industries · Case studies on CSR practices and processes in leading Indian companies including the Tata Group, TVS Motor, HUL, Wipro, L&T, Bharat Petroleum, HDFC Bank, Birla Group, Reliance Industries and others. · Cases on unique social welfare projects in the areas of education, healthcare and drinking water supply · A ‘Society and Local Community Welfare Framework’and a ‘12-point Agenda for Affirmative Action’ that propose policy recommendations and provide corporations with a roadmap for their CSR journey in the light of the mandatory CSR spending introduced by the Government of India. The book has relevance to multiple stakeholders: students, academics, CSR researchers, policy-makers, industry captains, business managers and entrepreneurs.
Publisher: Springer Science & Business Media
ISBN: 8132212754
Category : Business & Economics
Languages : en
Pages : 668
Book Description
In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the need for corporate goals to transition from simply maximising shareholder wealth to optimising stakeholder welfare is being echoed in various quarters. This book makes a distinct contribution by looking at Corporate Social Responsibility (CSR) from a values-based perspective with a focus on providinga balance between corporate success and social well-being. The book emphasizes that corporations need to redefine their purposes to co-create long-term, sustainable and win–win solutions for multiple stakeholders through mutually-fulfilling and value-adding collaborative efforts. Through the ideal of ‘A Soulful Corporation’, the book proposes a new story where corporations, as associations of individuals, can identify their ‘collective spirits’ in terms of environmentally-aware, socially-inclusive and financially-rewarding missions. Some of the unique features of the book include: · A detailed study of the evolution of CSR from the ancient to contemporary times · Insights gained through empirical research and personal interviews with over 100 industry captains, CEOs, MDs and heads of the CSR function across companies and industries · Case studies on CSR practices and processes in leading Indian companies including the Tata Group, TVS Motor, HUL, Wipro, L&T, Bharat Petroleum, HDFC Bank, Birla Group, Reliance Industries and others. · Cases on unique social welfare projects in the areas of education, healthcare and drinking water supply · A ‘Society and Local Community Welfare Framework’and a ‘12-point Agenda for Affirmative Action’ that propose policy recommendations and provide corporations with a roadmap for their CSR journey in the light of the mandatory CSR spending introduced by the Government of India. The book has relevance to multiple stakeholders: students, academics, CSR researchers, policy-makers, industry captains, business managers and entrepreneurs.
Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections
Author: Doug Brown
Publisher:
ISBN: 9780578545233
Category : Psychology
Languages : en
Pages : 140
Book Description
Objections have been a part of life since humans first began to communicate.The funny thing is, in all that time, most people haven't learned how to handle them. However, objections are nothing to be feared. Doug Brown wrote Win-Win Selling for you to learn how to resolve objections by getting to the heart of the matter - the human aspect. In this book, you will. - Get Tools for You to Win Over a Buyer Without an Argument- Discover the Most Important Ingredient for You to Succeed in Sales- Learn How to Resolve Objections While Also Increasing Your Numbers- Explore New Methods for You to Address the Personal Demands of a Buyer- Understand the Behaviorism of the Sale for you to Build Rapport with a Buyer If you have been in business for any length of time, you've encountered an objection or two (thousand!). You have experienced something that instantly opened your eyes to a world of new possibilities.This book will build on that premise - that a world of new possibilities will open up for you when you learn how to handle objections easily in a win-win fashion.You're familiar with the concept of win-win, right? A win-win is where there is a positive outcome for both, and both people want that outcome.What you hold in your hands contains game-changing methods for handling objections. Using these methods will result in higher sales conversions and happier customers - both win-wins.From Bestselling Author Russ Whitney's Foreword: "Most seasoned salespeople will know that when we hear objections like those, it's usually about the money and whether they can afford it, or whether they want to spend it on your product or service. In this book, Doug takes objections and resolution to a whole new level. This is not an ordinary book at all. It takes one of the most important parts of the science of selling and breaks it down in a unique way that will help you to improve your closing ratio and increase your sales in a big way. The other thing I like about this book is that Doug used these very strategies to close me, not only on reading it, but then, writing this foreword. His approach was remarkable; it left me with a good feeling and happy to be a part of this great new approach to handling and resolving objections. Here is one other thing that told me Doug and his new book were onto something: One of my objections with Doug about this book was that it wasn't big enough to be a book. I thought it was more of a special report or a pamphlet. Doug resolved that objection, as well. He explained to me that his goal was not to write a whole book about general sales as most of them are just that. He wanted to focus just on this specialty, which is a thorough understanding and a whole new approach to resolving objections and not overcoming them. Doug, you've produced a work of art here for anyone in the sales profession."
Publisher:
ISBN: 9780578545233
Category : Psychology
Languages : en
Pages : 140
Book Description
Objections have been a part of life since humans first began to communicate.The funny thing is, in all that time, most people haven't learned how to handle them. However, objections are nothing to be feared. Doug Brown wrote Win-Win Selling for you to learn how to resolve objections by getting to the heart of the matter - the human aspect. In this book, you will. - Get Tools for You to Win Over a Buyer Without an Argument- Discover the Most Important Ingredient for You to Succeed in Sales- Learn How to Resolve Objections While Also Increasing Your Numbers- Explore New Methods for You to Address the Personal Demands of a Buyer- Understand the Behaviorism of the Sale for you to Build Rapport with a Buyer If you have been in business for any length of time, you've encountered an objection or two (thousand!). You have experienced something that instantly opened your eyes to a world of new possibilities.This book will build on that premise - that a world of new possibilities will open up for you when you learn how to handle objections easily in a win-win fashion.You're familiar with the concept of win-win, right? A win-win is where there is a positive outcome for both, and both people want that outcome.What you hold in your hands contains game-changing methods for handling objections. Using these methods will result in higher sales conversions and happier customers - both win-wins.From Bestselling Author Russ Whitney's Foreword: "Most seasoned salespeople will know that when we hear objections like those, it's usually about the money and whether they can afford it, or whether they want to spend it on your product or service. In this book, Doug takes objections and resolution to a whole new level. This is not an ordinary book at all. It takes one of the most important parts of the science of selling and breaks it down in a unique way that will help you to improve your closing ratio and increase your sales in a big way. The other thing I like about this book is that Doug used these very strategies to close me, not only on reading it, but then, writing this foreword. His approach was remarkable; it left me with a good feeling and happy to be a part of this great new approach to handling and resolving objections. Here is one other thing that told me Doug and his new book were onto something: One of my objections with Doug about this book was that it wasn't big enough to be a book. I thought it was more of a special report or a pamphlet. Doug resolved that objection, as well. He explained to me that his goal was not to write a whole book about general sales as most of them are just that. He wanted to focus just on this specialty, which is a thorough understanding and a whole new approach to resolving objections and not overcoming them. Doug, you've produced a work of art here for anyone in the sales profession."
The Synergy Solution
Author: Mark Sirower
Publisher: Harvard Business Press
ISBN: 164782043X
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The new M&A bible. Few actions can change the value of a company—and its competitive future—as quickly and dramatically as an acquisition. Yet most companies fail to create shareholder value from these deals, and in many cases they destroy it. It doesn't have to be this way. In The Synergy Solution, Deloitte's Mark Sirower and Jeff Weirens show acquirers how to develop and execute an M&A strategy—end to end—that not only avoids the pitfalls that so many companies fall into but also creates real, long-term shareholder value. This strategy includes how to: Become a prepared "always on" acquirer Test the investment thesis and DCF valuation of a deal Plan for a successful Announcement Day, and properly communicate synergy promises to investors and other stakeholders Realize those promised synergies through integration planning and post-close execution Manage change and build a new, combined organization Sirower and Weirens provide invaluable background to those considering M&A, laying out the issues they have to consider, how to analyze them, and how to plan and execute the deal effectively. They also show those who have already started the process of M&A how to maximize their chances of success. There's an art and a science to getting mergers and acquisitions right, and this powerful book provides the insights and strategies acquirers need to find success at every stage of an often complex and perilous process.
Publisher: Harvard Business Press
ISBN: 164782043X
Category : Business & Economics
Languages : en
Pages : 238
Book Description
The new M&A bible. Few actions can change the value of a company—and its competitive future—as quickly and dramatically as an acquisition. Yet most companies fail to create shareholder value from these deals, and in many cases they destroy it. It doesn't have to be this way. In The Synergy Solution, Deloitte's Mark Sirower and Jeff Weirens show acquirers how to develop and execute an M&A strategy—end to end—that not only avoids the pitfalls that so many companies fall into but also creates real, long-term shareholder value. This strategy includes how to: Become a prepared "always on" acquirer Test the investment thesis and DCF valuation of a deal Plan for a successful Announcement Day, and properly communicate synergy promises to investors and other stakeholders Realize those promised synergies through integration planning and post-close execution Manage change and build a new, combined organization Sirower and Weirens provide invaluable background to those considering M&A, laying out the issues they have to consider, how to analyze them, and how to plan and execute the deal effectively. They also show those who have already started the process of M&A how to maximize their chances of success. There's an art and a science to getting mergers and acquisitions right, and this powerful book provides the insights and strategies acquirers need to find success at every stage of an often complex and perilous process.
We the Corporations: How American Businesses Won Their Civil Rights
Author: Adam Winkler
Publisher: Liveright Publishing
ISBN: 0871403846
Category : Law
Languages : en
Pages : 485
Book Description
National Book Award for Nonfiction Finalist National Book Critics Circle Award for Nonfiction Finalist A New York Times Notable Book of the Year A Washington Post Notable Book of the Year A PBS “Now Read This” Book Club Selection Named one of the Best Books of the Year by the Economist and the Boston Globe A landmark exposé and “deeply engaging legal history” of one of the most successful, yet least known, civil rights movements in American history (Washington Post). In a revelatory work praised as “excellent and timely” (New York Times Book Review, front page), Adam Winkler, author of Gunfight, once again makes sense of our fraught constitutional history in this incisive portrait of how American businesses seized political power, won “equal rights,” and transformed the Constitution to serve big business. Uncovering the deep roots of Citizens United, he repositions that controversial 2010 Supreme Court decision as the capstone of a centuries-old battle for corporate personhood. “Tackling a topic that ought to be at the heart of political debate” (Economist), Winkler surveys more than four hundred years of diverse cases—and the contributions of such legendary legal figures as Daniel Webster, Roger Taney, Lewis Powell, and even Thurgood Marshall—to reveal that “the history of corporate rights is replete with ironies” (Wall Street Journal). We the Corporations is an uncompromising work of history to be read for years to come.
Publisher: Liveright Publishing
ISBN: 0871403846
Category : Law
Languages : en
Pages : 485
Book Description
National Book Award for Nonfiction Finalist National Book Critics Circle Award for Nonfiction Finalist A New York Times Notable Book of the Year A Washington Post Notable Book of the Year A PBS “Now Read This” Book Club Selection Named one of the Best Books of the Year by the Economist and the Boston Globe A landmark exposé and “deeply engaging legal history” of one of the most successful, yet least known, civil rights movements in American history (Washington Post). In a revelatory work praised as “excellent and timely” (New York Times Book Review, front page), Adam Winkler, author of Gunfight, once again makes sense of our fraught constitutional history in this incisive portrait of how American businesses seized political power, won “equal rights,” and transformed the Constitution to serve big business. Uncovering the deep roots of Citizens United, he repositions that controversial 2010 Supreme Court decision as the capstone of a centuries-old battle for corporate personhood. “Tackling a topic that ought to be at the heart of political debate” (Economist), Winkler surveys more than four hundred years of diverse cases—and the contributions of such legendary legal figures as Daniel Webster, Roger Taney, Lewis Powell, and even Thurgood Marshall—to reveal that “the history of corporate rights is replete with ironies” (Wall Street Journal). We the Corporations is an uncompromising work of history to be read for years to come.
Trusted Partners
Author: Jordan D. Lewis
Publisher: Simon and Schuster
ISBN: 1416576657
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Trust is the glue that holds organizations together. More powerful than contracts or authority, trust enables partner companies -- or groups within a company -- to achieve results that exceed the sum of the parts. Without trust, alliances fail. In Trusted Partners, internationally recognized alliance expert Jordan Lewis draws on four decades of advising and managing alliances to show -- for the first time -- how to build and sustain trust between and within organizations. A comprehensive and multifaceted analysis of trust, Trusted Partners shows how to develop, manage, measure, improve, or repair this important dimension of every business relationship. "Trust must be constructed, one step at a time," Lewis maintains. He breaks significant new ground by describing each of these steps -- including how to assemble the elusive interpersonal, leadership, political, organizational, structural, and governance components of trust. Clear in its explanation of what trust entails, Trusted Partners uses dozens of stories and case examples, among them alliances between Canon and Hewlett-Packard, Ford and ABB, and Procter & Gamble and Wal-Mart, all of which achieved market-beating results. Lewis begins by establishing eight conditions for trust and shows how to determine if trust is possible. He then details: * How to build, manage, and repair trust * How to trust difficult customers * How to sell alliances to customers * How to trust a rival * How to build trust between internal groups * How to create a culture of trust * How to build trust in mergers and acquisitions Concluding Trusted Partners is a section entitled "Tools for Trust." This practical, easy-to-use reference guide covers in depth all the key aspects of trust -- from measuring trust and using alliance ethics to sharing know-how and benefits, working with attorneys, and choosing the best alliance structure. At a time when alliances have become a preferred competitive strategy for most companies, and with most alliances ending as failures, management at all levels cannot afford to ignore this powerful book.
Publisher: Simon and Schuster
ISBN: 1416576657
Category : Business & Economics
Languages : en
Pages : 348
Book Description
Trust is the glue that holds organizations together. More powerful than contracts or authority, trust enables partner companies -- or groups within a company -- to achieve results that exceed the sum of the parts. Without trust, alliances fail. In Trusted Partners, internationally recognized alliance expert Jordan Lewis draws on four decades of advising and managing alliances to show -- for the first time -- how to build and sustain trust between and within organizations. A comprehensive and multifaceted analysis of trust, Trusted Partners shows how to develop, manage, measure, improve, or repair this important dimension of every business relationship. "Trust must be constructed, one step at a time," Lewis maintains. He breaks significant new ground by describing each of these steps -- including how to assemble the elusive interpersonal, leadership, political, organizational, structural, and governance components of trust. Clear in its explanation of what trust entails, Trusted Partners uses dozens of stories and case examples, among them alliances between Canon and Hewlett-Packard, Ford and ABB, and Procter & Gamble and Wal-Mart, all of which achieved market-beating results. Lewis begins by establishing eight conditions for trust and shows how to determine if trust is possible. He then details: * How to build, manage, and repair trust * How to trust difficult customers * How to sell alliances to customers * How to trust a rival * How to build trust between internal groups * How to create a culture of trust * How to build trust in mergers and acquisitions Concluding Trusted Partners is a section entitled "Tools for Trust." This practical, easy-to-use reference guide covers in depth all the key aspects of trust -- from measuring trust and using alliance ethics to sharing know-how and benefits, working with attorneys, and choosing the best alliance structure. At a time when alliances have become a preferred competitive strategy for most companies, and with most alliances ending as failures, management at all levels cannot afford to ignore this powerful book.
The Business of Less
Author: Roland Geyer
Publisher: Routledge
ISBN: 1000427609
Category : Business & Economics
Languages : en
Pages : 122
Book Description
The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.
Publisher: Routledge
ISBN: 1000427609
Category : Business & Economics
Languages : en
Pages : 122
Book Description
The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.