William Randolph Hearst: Media Myth and Mystique PDF Download
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Author: Daniel Alef
Publisher: Titans of Fortune Publishing
ISBN: 160804159X
Category : Biography & Autobiography
Languages : en
Pages : 15
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Book Description
Author: Daniel Alef
Publisher: Titans of Fortune Publishing
ISBN: 160804159X
Category : Biography & Autobiography
Languages : en
Pages : 15
Get Book Here
Book Description
Author: Daniel Alef
Publisher: Titans of Fortune Publishing
ISBN: 1608043126
Category : Biography & Autobiography
Languages : en
Pages : 40
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Book Description
Robert Louis Stevenson said, "Everyone lives by selling something." It is the principal force driving all commercial transactions and activities, from the executive suite of suits and ties to the trenches of open collar and rolled-up sleeves. Given the relative importance of selling in our quest for achievement and success, it is critical to develop selling skills, to hone and perfect them to the best of our abilities. Lots of books have been written about this subject, giving us tips, rules, comments, anecdotes and suggestions, and many more will be written in the future. After all, according to the Bureau of Labor Statistics there are more than 14 million people employed in sales and related occupations. And every one of them would like to improve their ability to close sales. "SOLD! HOW AMERICA'S GREATEST SALES AND MARKETING TITANS PULLED IT OFF" takes a different tack. Instead of listing rules or techniques, it lets you study, embrace and emulate the best salesmen/entrepreneurs who ever lived in America. Olympic skier Jean-Claude Killy once said: "The best and fastest way to learn a sport is to watch and imitate a champion." Cadets at the West Point Military Academy study the strategies of the great military leaders of the past to acquire the skills they will need in future combat. Chess players study the strategies employed by the grand chess masters to develop and improve their game. Improving sales techniques and capabilities is no different. Learning how America's super salesmen and saleswomen achieved their success is immensely instructive, all with a view to providing the reader with insight into what made these men and women so successful "Sold!" is the story of 35 titans, from Henry J. Heinz and William Wrigley, Jr., to Steve Jobs, Mary Kay Ash and Jeff Bezos, men and women who created industries, giant corporations, new products, and did it by selling--pitching their ideas and companies to investors and banks, and their products to the public.
Author: Daniel J. Czitrom
Publisher: Univ of North Carolina Press
ISBN: 9780807841075
Category : Social Science
Languages : en
Pages : 276
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Book Description
In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments
Author: W. Joseph Campbell
Publisher: Univ of California Press
ISBN: 0520255666
Category : History
Languages : en
Pages : 342
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Book Description
"If daily journalism constitutes history's first rough draft, then "Getting it Wrong" certainly reveals how rough that draft can be. Joseph Campbell is a dogged and first-rate scholar."--Neil Henry, Dean, University of California, Berkeley Graduate School of Journalism "Dr. Campbell has done meticulous research that examines ten media myths in context. This book rightfully calls us to rethink some significant errors that have become a part of our history and our collective memories. It is just downright interesting reading."--Wallace B. Eberhard, recipient of the American Journalism Historians Association Kobre Award for Lifetime Achievement
Author: Florida. Statewide Audiovisual Service
Publisher:
ISBN:
Category : Audio-visual materials
Languages : en
Pages : 782
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Book Description
Author: David Abrahamson
Publisher: Routledge
ISBN: 1317524535
Category : Language Arts & Disciplines
Languages : en
Pages : 670
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Book Description
Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author: Eric W. Rothenbuhler
Publisher: SAGE Publications
ISBN: 150631970X
Category : Language Arts & Disciplines
Languages : en
Pages : 369
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Book Description
Media Anthropology is an interdisciplinary reader that represents a convergence of issues and interests on anthropological approaches to the study of media. While other books on this topic examine traditional anthropology and push that field toward the media, in this book, editors Eric W. Rothenbuhler and Mihai Coman take a novel approach by analyzing media studies and guiding that field toward anthropological thinking. This anthology charts media anthropology as a field of study and provides examples of current research that identify its major concepts and methods in chapters written by leading scholars from several countries and academic disciplines. Key Features: Offers original articles, and a few selected reprints, from leading worldwide scholars in a variety of academic disciplines to provide the most integrated treatment of this interdisciplinary topic Contains introductions that set the context for articles written from varying points of view Includes a "Theory into Practice" section that shows how anthropological concepts and methods can improve the teaching and practice of media studies Makes the relevant literature accessible in an up-to-date and even-handed organization, offering students a broader understanding than they could obtain from other books, which are primarily anthropological in disciplinary orientation Media Anthropology is an excellent textbook for undergraduate and graduate students studying media anthropology in communication and media studies, journalism, anthropology, sociology, and cultural studies programs.
Author: John A. Britton
Publisher: UNM Press
ISBN: 0826353983
Category : History
Languages : en
Pages : 489
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Book Description
In recent decades the Internet has played what may seem to be a unique role in international crises. This book reveals an interesting parallel in the late nineteenth century, when a new communications system based on advances in submarine cable technology and newspaper printing brought information to an excitable mass audience. A network of insulated copper wires connecting North America, the Caribbean, South America, and Europe delivered telegraphed news to front pages with unprecedented speed. Britton surveys the technological innovations and business operations of newspapers in the United States, the building of the international cable network, and the initial enthusiasm for these electronic means of communication to resolve international conflicts. Focusing on United States rivalries with European nations in Latin America, he examines the Spanish American War, in which war correspondents like Richard Harding Davis fed accounts of Spanish atrocities and Cuban heroism into the American press, creating pressure on diplomats and government leaders in the United States and Spain. The new information system also played important roles in the U.S.-British confrontation in the Venezuelan boundary dispute, the building of the Panama Canal, and the establishment of the U.S. empire in the Caribbean and the Pacific.
Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537430058
Category :
Languages : en
Pages : 396
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Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Julien Gorbach
Publisher: Purdue University Press
ISBN: 1612495958
Category : History
Languages : en
Pages : 504
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Book Description
2019 National Jewish Book Award Finalist for Biography. Ben Hecht had seen his share of death-row psychopaths, crooked ward bosses, and Capone gun thugs by the time he had come of age as a crime reporter in gangland Chicago. His grim experience with what he called “the soul of man” gave him a kind of uncanny foresight a decade later, when a loose cannon named Adolf Hitler began to rise to power in central Europe. In 1932, Hecht solidified his legend as "the Shakespeare of Hollywood" with his thriller Scarface, the Howard Hughes epic considered the gangster movie to end all gangster movies. But Hecht rebelled against his Jewish bosses at the movie studios when they refused to make films about the Nazi menace. Leveraging his talents and celebrity connections to orchestrate a spectacular one-man publicity campaign, he mobilized pressure on the Roosevelt administration for an Allied plan to rescue Europe’s Jews. Then after the war, Hecht became notorious, embracing the labels “gangster” and “terrorist” in partnering with the mobster Mickey Cohen to smuggle weapons to Palestine in the fight for a Jewish state. The Notorious Ben Hecht: Iconoclastic Writer and Militant Zionist is a biography of a great twentieth-century writer that treats his activism during the 1940s as the central drama of his life. It details the story of how Hecht earned admiration as a humanitarian and vilification as an extremist at this pivotal moment in history, about the origins of his beliefs in his varied experiences in American media, and about the consequences. Who else but Hecht could have drawn the admiration of Ezra Pound, clowned around with Harpo Marx, written Notorious and Spellbound with Alfred Hitchcock, launched Marlon Brando’s career, ghosted Marilyn Monroe’s memoirs, hosted Jack Kerouac and Salvador Dalí on his television talk show, and plotted revolt with Menachem Begin? Any lover of modern history who follows this journey through the worlds of gangsters, reporters, Jazz Age artists, Hollywood stars, movie moguls, political radicals, and guerrilla fighters will never look at the twentieth century in the same way again.
