Why Malaysian Consumers Prefer Online Purchases PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Why Malaysian Consumers Prefer Online Purchases PDF full book. Access full book title Why Malaysian Consumers Prefer Online Purchases by Jun Yew Goh. Download full books in PDF and EPUB format.
Author: Jun Yew Goh
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers by investigating the pull and push factors as well as age as a moderating factor. This research addresses a gap in existing literature about factors affecting online purchase intention related to e-commerce usage among consumers in Malaysia. It is hoped that Malaysian businesses will find this study useful and help to enhance their e-commerce operations. Similarly, through this study, Malaysian consumers may recognise the factors which determine online purchase intention and be encouraged to shop online. About the author: Jun Yew GOH is a researcher who researches in topics on Business and Commerce.
Author: Jun Yew Goh
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This monograph is the culmination of a study done to examine the online purchase intention of Malaysian consumers by investigating the pull and push factors as well as age as a moderating factor. This research addresses a gap in existing literature about factors affecting online purchase intention related to e-commerce usage among consumers in Malaysia. It is hoped that Malaysian businesses will find this study useful and help to enhance their e-commerce operations. Similarly, through this study, Malaysian consumers may recognise the factors which determine online purchase intention and be encouraged to shop online. About the author: Jun Yew GOH is a researcher who researches in topics on Business and Commerce.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
Get Book Here
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Muhammad Rahman
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
Get Book Here
Book Description
The growth of online shopping is increasing at a rapid rate in Malaysia by replacing traditional store shopping habit of the substantial number of consumers. The purpose of the research is to investigate the factors that are influencing consumer's online shopping intention in Malaysia. This research proposes a research framework on online shopping by refereeing various influential factors which are antecedents of online shopping in Malaysia. The framework of this study was based on the constructs generated from Technology Acceptance Model (TAM). In total 250 valid respondent's response were gathered through self-administered survey. Exploratory factor analysis (EFA) and multiple regression analysis were employed to identify the factors that are influencing online shopping under Malaysian context. From the statistical results it was discovered that perceived usefulness (PU) and perceived ease of use (PEOU) have positive influenced on online shopping in Malaysia. It is expected that result from this study can help online vendors to draw the further strategy to attract more consumers through online shopping under Malaysian context.
Author: Anne Fota
Publisher: Springer Nature
ISBN: 3658376627
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Author: Lim Yet Mee
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Despite the high potential of online shopping in Malaysian market, there is still a lack of understanding with regards to gender differences on online shopping behaviour. This research was conducted to determine the differences between male and female Internet users on their perceptions and attitudes toward online shopping. Data were collected from 500 respondents via social network website, Facebook. The results of the study revealed that men are more in favour of online shopping, have positive attitude towards web advertising, and perceive online shopping as more useful compared to women. On the other hand, women users perceive online shopping to be joyful than men. This research results have profound implications on online retailers and marketers.
Author: Keikhosrokiani, Pantea
Publisher: IGI Global
ISBN: 1668441705
Category : Business & Economics
Languages : en
Pages : 484
Get Book Here
Book Description
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author: Prof. (Dr) B.B. Tiwari
Publisher: Allied Publishers
ISBN: 9389934214
Category : Business & Economics
Languages : en
Pages : 304
Get Book Here
Book Description
Considering the way that E-Commerce helps in encouraging a positive business and regulatory condition, the book investigates the mechanics and usual ways of doing things of E-Commerce. Additionally, it demonstrates how different components identified with E-Commerce add to the development of a lively and dynamic electronic network, bringing about financial and economic growth. It covers a wide range of issues under the umbrella of E-Commerce and the information based economy. In doing as such, it dives deep into the applicable issues and incorporates all advances associated with it.
Author: Seema Gopichand Hariramani
Publisher: Archers & Elevators Publishing House
ISBN: 9388805208
Category : Antiques & Collectibles
Languages : en
Pages :
Get Book Here
Book Description
Author: Krishna Moorthy
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 0
Get Book Here
Book Description
The aim of this study is to assess the factors, perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SN), perceived risk (PR) and situational influences (SI)) that influence the consumers,Äô behavioral intention to use online shopping during the Coronavirus time. This research has adopted the Technology Acceptance Model (TAM) as its theoretical base. This research is a quantitative research wherein data were collected through online questionnaire using convenience sampling method. A total of 203 valid samples were collected from Malaysian respondents from selected States. Then, single and multiple linear regression analysis were conducted to test the hypotheses. The results concluded that perceived usefulness, perceived ease of use and situational influences have significant influence on Malaysian consumers,Äô behavioral intention to adopt online shopping during pandemic times. However, subjective norms and perceived risk have showed an insignificant relationship with consumers,Äô behavioral intention. The findings have implications for Malaysian government and SME companies in Malaysia in promoting online business.
Author: Ward A. Hanson
Publisher: Thomson
ISBN:
Category : Internet marketing
Languages : en
Pages : 508
Get Book Here
Book Description
This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
