Why Engineers Need to Grow a Long Tail

Why Engineers Need to Grow a Long Tail PDF Author: William Hammack
Publisher: Bill Hammack
ISBN: 0983966125
Category : Science
Languages : en
Pages : 68

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Book Description
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.

Why Engineers Need to Grow a Long Tail

Why Engineers Need to Grow a Long Tail PDF Author: William Hammack
Publisher: Bill Hammack
ISBN: 0983966125
Category : Science
Languages : en
Pages : 68

Get Book Here

Book Description
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.

Why Engineers Need to Grow a Long Tail

Why Engineers Need to Grow a Long Tail PDF Author: Bill Hammack
Publisher: Bill Hammack
ISBN: 9780615395555
Category : Engineering
Languages : en
Pages : 53

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Book Description
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user- generated era. Readers will grasp the mindset of new media; an under- standing that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public understand what engineers do and why engineering is important; but perhaps most importantly this primer gives engineers the foundation for reaching the next generation of innovative engineers.

An Elegant Puzzle

An Elegant Puzzle PDF Author: Will Larson
Publisher: Stripe Press
ISBN: 1953953336
Category : Computers
Languages : en
Pages : 281

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Book Description
A human-centric guide to solving complex problems in engineering management, from sizing teams to handling technical debt. There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the difference between fulfillment and frustration for teams—and, ultimately, between the success and failure of companies. Will Larson’s An Elegant Puzzle focuses on the particular challenges of engineering management—from sizing teams to handling technical debt to performing succession planning—and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Larson has developed a thoughtful approach to engineering management for leaders of all levels at companies of all sizes. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.

Bluestockings Now!

Bluestockings Now! PDF Author: Deborah Heller
Publisher: Routledge
ISBN: 1317173597
Category : Literary Criticism
Languages : en
Pages : 254

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Book Description
Bringing together top specialists in the field, this edited volume challenges the theory that the eighteenth-century British intellectual women known as the Bluestockings were an isolated phenomenon spanning the period from the 1750s through the 1790s. On the contrary, the contributors suggest, the Bluestockings can be conceptualized as belonging to a chain of interconnected networks, taking their origin at a threshold moment in print media and communications development and extending into the present. The collection begins with a definition of the Bluestockings as a social role rather than a fixed group, a movement rather than a static phenomenon, an evolving dynamic reaching into our late-modern era. Essays include a rare transcript of a Bluestocking conversation; new, previously unknown Bluestockings brought to light for the first time; and descriptions of Bluestocking activity in the realms of natural history, arts and crafts, theatre, industry, travel, and international connections. The concluding essay argues that the Blues reimagined and practiced women’s work in ways that adapted to and altered the course of modernity, decisively putting a female imprint on economic, social, and cultural modernization. Demonstrating how the role of the Bluestocking has evolved through different historical configurations yet has structurally remained the same, the collection traces the influence of the Blues on the Romantic Period through the nineteenth century and proposes the reinvention of Bluestocking practice in the present.

How Engineers Create the World

How Engineers Create the World PDF Author: William S. Hammack
Publisher: Bill Hammack
ISBN: 0983966109
Category : Science
Languages : en
Pages : 444

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Book Description
In over 200 delightful short essays Bill captures the creativity and impact of engineers. He talks of their spectacular achievements - jets, satellites, skyscrapers, and fiber optics - but draws his deepest insights from the everyday, the quotidian. He finds beauty, elegance and meaning in Ferris wheels, Tupperware, Slinkys, mood rings, waterless urinals and Velcro. Delivered originally on public radio between 1999 and 2006, each essay is a small slice of the world created by engineers. The essays also illuminate and inform about the important topics of our day by showing how intertwined engineering and technology are with terrorism, security, intellectual property and our cultural legacy.

The Long Tail

The Long Tail PDF Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Robots in K-12 Education: A New Technology for Learning

Robots in K-12 Education: A New Technology for Learning PDF Author: Barker, Bradley S.
Publisher: IGI Global
ISBN: 1466601833
Category : Education
Languages : en
Pages : 434

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Book Description
"This book explores the theory and practice of educational robotics in the K-12 formal and informal educational settings, providing empirical research supporting the use of robotics for STEM learning"--Provided by publisher.

Building Evolutionary Architectures

Building Evolutionary Architectures PDF Author: Neal Ford
Publisher: "O'Reilly Media, Inc."
ISBN: 1491986328
Category : Computers
Languages : en
Pages : 201

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Book Description
The software development ecosystem is constantly changing, providing a constant stream of new tools, frameworks, techniques, and paradigms. Over the past few years, incremental developments in core engineering practices for software development have created the foundations for rethinking how architecture changes over time, along with ways to protect important architectural characteristics as it evolves. This practical guide ties those parts together with a new way to think about architecture and time.

Bioprocess Engineering

Bioprocess Engineering PDF Author: Shijie Liu
Publisher: Newnes
ISBN: 0444595228
Category : Technology & Engineering
Languages : en
Pages : 1001

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Book Description
Bioprocess Engineering involves the design and development of equipment and processes for the manufacturing of products such as food, feed, pharmaceuticals, nutraceuticals, chemicals, and polymers and paper from biological materials. It also deals with studying various biotechnological processes. "Bioprocess Kinetics and Systems Engineering" first of its kind contains systematic and comprehensive content on bioprocess kinetics, bioprocess systems, sustainability and reaction engineering. Dr. Shijie Liu reviews the relevant fundamentals of chemical kinetics-including batch and continuous reactors, biochemistry, microbiology, molecular biology, reaction engineering, and bioprocess systems engineering- introducing key principles that enable bioprocess engineers to engage in the analysis, optimization, design and consistent control over biological and chemical transformations. The quantitative treatment of bioprocesses is the central theme of this book, while more advanced techniques and applications are covered with some depth. Many theoretical derivations and simplifications are used to demonstrate how empirical kinetic models are applicable to complicated bioprocess systems. - Contains extensive illustrative drawings which make the understanding of the subject easy - Contains worked examples of the various process parameters, their significance and their specific practical use - Provides the theory of bioprocess kinetics from simple concepts to complex metabolic pathways - Incorporates sustainability concepts into the various bioprocesses

Car

Car PDF Author: Mary Walton
Publisher: W. W. Norton & Company
ISBN: 9780393318616
Category : Art
Languages : en
Pages : 396

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Book Description
This astonishing journey into the belly of one of our most important industries, a portrait of the energy and ingenuity of America at work, follows the 1996 Ford Taurus from its conception to its public debut.