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Author: David W. Conklin
Publisher: SAGE
ISBN: 9781412914369
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business, The University of Western Ontario.
Author: David W. Conklin
Publisher: SAGE
ISBN: 9781412914369
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business, The University of Western Ontario.
Author: Vern Terpstra
Publisher: Naper Press
ISBN: 0981729355
Category : Export marketing
Languages : en
Pages : 128
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Book Description
This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.
Author: Debra Johnson
Publisher: Routledge
ISBN: 1134266049
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: new material on the single European market, the single currency and related policy issues issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business. Visit the Companion website at www.routledge.com/textbooks/9780415351355
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749465166
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Author: William Livingston
Publisher:
ISBN:
Category : American periodicals
Languages : en
Pages : 1720
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Book Description
Author: Clarence Perkins
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 104
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1176
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 802
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Book Description
Author: St. Louis Public Library
Publisher:
ISBN:
Category :
Languages : en
Pages : 374
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Book Description
"Teachers' bulletin", vol. 4- issued as part of v. 23, no. 9-
Author: Conor Quigley
Publisher: Bloomsbury Publishing
ISBN: 1509969012
Category : Law
Languages : en
Pages : 1124
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Book Description
The fourth edition of Conor Quigley's highly acclaimed book provides lawyers, regulators and public officials with a definitive statement of the law and practice of State Aid. The book places State Aid law and policy in its economic, commercial and industrial context, exploring the concept of State Aid and its function as a tool of EU law. All of this is achieved by a thorough examination of the jurisprudence of the European Courts and the decisions, legislation and guidelines of the Commission in declaring aid compatible or incompatible with the internal market. The fourth edition includes new chapters on: - COVID-19 and Ukraine emergency measures - Brexit - EU foreign subsidy regulation - UK Subsidies Control and updated guidelines and block exemption regulations on: - Regional aid - R&D&I - Environmental protection and climate change
