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Author: Philip Ward Burton
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 150
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Book Description
Author: Philip Ward Burton
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 150
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Book Description
Author: Scott C. Purvis
Publisher: National Textbook Company
ISBN: 9780844235141
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with the experts--and learning to write and design better ads in the process.
Author: Philip W. Burton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119819741
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
Author: Art Silverblatt
Publisher: Bloomsbury Publishing USA
ISBN: 1440830924
Category : Social Science
Languages : en
Pages : 560
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Book Description
Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition of Keys to Interpreting Media Messages supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.
Author: Ruth V. Russell
Publisher: Human Kinetics
ISBN: 9780736057332
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
This course textbook provides a comprehensive three-step plan for successful programming of services, programme leadership and understanding operational management in recreation and leaisure organisations.
Author: David Raizman
Publisher: Bloomsbury Publishing
ISBN: 1474299385
Category : Design
Languages : en
Pages : 305
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Book Description
Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.
Author: J. Armstrong
Publisher: Springer
ISBN: 0230285805
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author: Max A. Geller
Publisher: Routledge
ISBN: 1136663983
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Author: Ann Marie Barry
Publisher: SUNY Press
ISBN: 9780791434352
Category : Psychology
Languages : en
Pages : 444
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Book Description
Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.
