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Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 074947324X
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Author: Steven Van Belleghem
Publisher: Kogan Page Publishers
ISBN: 074947324X
Category : Business & Economics
Languages : en
Pages : 208
Get Book
Book Description
WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships. Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.
Author: Chris Skinner
Publisher: John Wiley & Sons
ISBN: 1119511909
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Digital is far-reaching and ubiquitous - everything you know is about to change. We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres. Digital Human is a visionary roadmap for the future, a timely guide on how to navigate the world of finance as we create the next generation of humanity. It explores the digital evolution’s impact and offers clear insights on thriving in this new era. Human and business relationships are evolving, and existing businesses must undergo substantial transformative changes to compete with the smaller, “lighter,” and more agile companies that are able to quickly maneuver to match shifting consumer demands. A lack of online presence has become unthinkable, as consumer preferences continue to trend heavily toward online business and transactions—is your company equipped to thrive in this new era? While there is no definitive guide to this new reality, this insightful resource provides the starting point and roadmap to digital success in the financial services arena, covering aspects such as: Digital is not merely a “bolting on” of technology to produce results faster and cheaper, but a complete rethinking of common business practices and notions of efficiency and customer engagement Rethinking business starts with the customer - new business models are constructed entirely around this single, guiding principle A digital business model is all about connectivity, with front-office apps tied in to both back-office analytics and marketplaces with many players and segments Businesses must open their operations to this marketplace of players through APIs, necessitating a conversion of many core systems Central business and technology systems must change to adapt to new market entrants and new technologies that range from AI for back-office analytics to Distributed Ledger Technology (DLT) for global operations Leaders must rethink their businesses to be fit for the future digital age, and this comprehensive resource shines a spotlight on the key elements to this transformation.
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Languages : en
Pages : 8
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Book Description
Author: Kim Goodwin
Publisher: John Wiley & Sons
ISBN: 1118079884
Category : Computers
Languages : en
Pages : 770
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Book Description
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Author: Martine Rothblatt, PhD
Publisher: St. Martin's Press
ISBN: 1466847042
Category : Computers
Languages : en
Pages : 368
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Book Description
Virtually Human explores what the not-too-distant future will look like when cyberconsciousness—simulation of the human brain via software and computer technology—becomes part of our daily lives. Meet Bina48, the world's most sentient robot, commissioned by Martine Rothblatt and created by Hanson Robotics. Bina48 is a nascent Mindclone of Martine's wife that can engage in conversation, answer questions, and even have spontaneous thoughts that are derived from multimedia data in a Mindfile created by the real Bina. If you're active on Twitter or Facebook, share photos through Instagram, or blogging regularly, you're already on your way to creating a Mindfile—a digital database of your thoughts, memories, feelings, and opinions that is essentially a back-up copy of your mind. Soon, this Mindfile can be made conscious with special software—Mindware—that mimics the way human brains organize information, create emotions and achieve self-awareness. This may sound like science-fiction A.I. (artificial intelligence), but the nascent technology already exists. Thousands of software engineers across the globe are working to create cyberconsciousness based on human consciousness and the Obama administration recently announced plans to invest in a decade-long Brain Activity Map project. Virtually Human is the only book to examine the ethical issues relating to cyberconsciousness and Rothblatt, with a Ph.D. in medical ethics, is uniquely qualified to lead the dialogue.
Author: Daniel Newman
Publisher: Kogan Page Publishers
ISBN: 074948425X
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.
Author: Diana Graber
Publisher: HarperChristian + ORM
ISBN: 0814439802
Category : Computers
Languages : en
Pages : 257
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Book Description
The Internet can be a scary, dangerous place especially for children. This book shows parents how to help digital kids navigate this environment. Sexting, cyberbullying, revenge porn, online predators…all of these potential threats can tempt parents to snatch the smartphone or tablet out of their children’s hands. While avoidance might eliminate the dangers, that approach also means your child misses out on technology’s many benefits and opportunities. In Raising Humans in a Digital World, digital literacy educator Diana Graber shows how children must learn to handle the digital space through: developing social-emotional skills balancing virtual and real life building safe and healthy relationships avoiding cyberbullies and online predators protecting personal information identifying and avoiding fake news and questionable content becoming positive role models and leaders Raising Humans in a Digital World is packed with at-home discussion topics and enjoyable activities that any busy family can slip into their daily routine. Full of practical tips grounded in academic research and hands-on experience, today’s parents finally have what they’ve been waiting for—a guide to raising digital kids who will become the positive and successful leaders our world desperately needs.
Author: Thomas Georges
Publisher: Westview Press
ISBN: 081334266X
Category : Computers
Languages : en
Pages : 298
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Book Description
An introduction to artificial intelligence explores the philosophical and scientific implications of building machines that can think and feel more deeply than humans. Reprint.
Author: Stacey O'Neal Irwin
Publisher: Rowman & Littlefield
ISBN: 073918654X
Category : Philosophy
Languages : en
Pages : 208
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Book Description
Digital Media: Human-Technology Connection examines what it is like to be alive in today’s technologically textured world and showcases specific digital media technologies that makes this kind of world possible. So much of human experience occurs through digital media that it is time to pause and consider the process and proliferation of digital consumption and humanity’s role in it through an interdisciplinary array of sources from philosophy, media studies, film studies, media ecology and philosophy of technology. When placed in the interpretive lens of artifact, instrument, and tool, digital media can be studied in a uniquely different way, as a kind of technology that pushes the boundaries on production, distribution and communication and alters the way humans and technology connect with each other and the world. The book is divided into two sections to provide overarching definitions and case study specifics. Section one, Raw Materials, examines pertinent concepts like digital media, philosophy of technology, phenomenology and postphenomenology by author Stacey O Irwin. In Section Two, Feeling the Weave, Irwin uses conversations with digital media users and other written materials along with the postphenomenological framework to explore nine empirical cases that focus on deep analysis of screens, sound, photo manipulation, data-mining, aggregate news and self-tracking. Postphenomenological concepts like multistability, variational theory, microperception, macroperception, embodiment, technological mediation, and culture figure prominently in the investigation. The aim of the book is to recognize that digital media technologies and the content it creates and proliferates are not neutral. They texture the world in multiple and varied ways that transform human abilities, augment experience and pattern the world in significant and comprehensive ways.
Author: Paul Messaris
Publisher: Peter Lang
ISBN: 9780820478401
Category : Art
Languages : en
Pages : 362
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Book Description
In this must-have new anthology, top media scholars explore the leading edge of digital media studies to provide a broad, authoritative survey of the study of the field and a compelling preview of future developments. This book is divided into five key areas - video games, digital images, the electronic word, computers and music, and new digital media - and offers an invaluable guide for students and scholars alike.
