Author:
Publisher: GRIN Verlag
ISBN: 3638906124
Category :
Languages : en
Pages : 29
Book Description
Power Branding
Author: Steve McKee
Publisher: Macmillan
ISBN: 1137278846
Category : Business & Economics
Languages : en
Pages : 258
Book Description
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Publisher: Macmillan
ISBN: 1137278846
Category : Business & Economics
Languages : en
Pages : 258
Book Description
"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
The Invention of Wings
Author: Sue Monk Kidd
Publisher: Penguin
ISBN: 0698175247
Category : Fiction
Languages : en
Pages : 384
Book Description
The newest Oprah’s Book Club 2.0 selection: this special eBook edition of The Invention of Wings by Sue Monk Kidd features exclusive content, including Oprah’s personal notes highlighted within the text, and a reading group guide. Writing at the height of her narrative and imaginative gifts, Sue Monk Kidd presents a masterpiece of hope, daring, the quest for freedom, and the desire to have a voice in the world. Hetty “Handful” Grimke, an urban slave in early nineteenth century Charleston, yearns for life beyond the suffocating walls that enclose her within the wealthy Grimke household. The Grimke’s daughter, Sarah, has known from an early age she is meant to do something large in the world, but she is hemmed in by the limits imposed on women. Kidd’s sweeping novel is set in motion on Sarah’s eleventh birthday, when she is given ownership of ten year old Handful, who is to be her handmaid. We follow their remarkable journeys over the next thirty five years, as both strive for a life of their own, dramatically shaping each other’s destinies and forming a complex relationship marked by guilt, defiance, estrangement and the uneasy ways of love. As the stories build to a riveting climax, Handful will endure loss and sorrow, finding courage and a sense of self in the process. Sarah will experience crushed hopes, betrayal, unrequited love, and ostracism before leaving Charleston to find her place alongside her fearless younger sister, Angelina, as one of the early pioneers in the abolition and women’s rights movements. Inspired by the historical figure of Sarah Grimke, Kidd goes beyond the record to flesh out the rich interior lives of all of her characters, both real and invented, including Handful’s cunning mother, Charlotte, who courts danger in her search for something better. This exquisitely written novel is a triumph of storytelling that looks with unswerving eyes at a devastating wound in American history, through women whose struggles for liberation, empowerment, and expression will leave no reader unmoved. Please note there is another digital edition available without Oprah’s notes. Go to Oprah.com/bookclub for more OBC 2.0 content
Publisher: Penguin
ISBN: 0698175247
Category : Fiction
Languages : en
Pages : 384
Book Description
The newest Oprah’s Book Club 2.0 selection: this special eBook edition of The Invention of Wings by Sue Monk Kidd features exclusive content, including Oprah’s personal notes highlighted within the text, and a reading group guide. Writing at the height of her narrative and imaginative gifts, Sue Monk Kidd presents a masterpiece of hope, daring, the quest for freedom, and the desire to have a voice in the world. Hetty “Handful” Grimke, an urban slave in early nineteenth century Charleston, yearns for life beyond the suffocating walls that enclose her within the wealthy Grimke household. The Grimke’s daughter, Sarah, has known from an early age she is meant to do something large in the world, but she is hemmed in by the limits imposed on women. Kidd’s sweeping novel is set in motion on Sarah’s eleventh birthday, when she is given ownership of ten year old Handful, who is to be her handmaid. We follow their remarkable journeys over the next thirty five years, as both strive for a life of their own, dramatically shaping each other’s destinies and forming a complex relationship marked by guilt, defiance, estrangement and the uneasy ways of love. As the stories build to a riveting climax, Handful will endure loss and sorrow, finding courage and a sense of self in the process. Sarah will experience crushed hopes, betrayal, unrequited love, and ostracism before leaving Charleston to find her place alongside her fearless younger sister, Angelina, as one of the early pioneers in the abolition and women’s rights movements. Inspired by the historical figure of Sarah Grimke, Kidd goes beyond the record to flesh out the rich interior lives of all of her characters, both real and invented, including Handful’s cunning mother, Charlotte, who courts danger in her search for something better. This exquisitely written novel is a triumph of storytelling that looks with unswerving eyes at a devastating wound in American history, through women whose struggles for liberation, empowerment, and expression will leave no reader unmoved. Please note there is another digital edition available without Oprah’s notes. Go to Oprah.com/bookclub for more OBC 2.0 content
Roots and Wings
Author: Margery Kraus
Publisher: Simon and Schuster
ISBN: 1684630258
Category : Business & Economics
Languages : en
Pages : 158
Book Description
A child of immigrants, Margery Kraus knew the value of hard work from an early age. Graduating from college before she had finished high school, she learned to be a risk taker. As a young wife and mother coming of age in the 1960s, she faced plenty of people who told her, “You can’t do that.” But in the end, she did: she founded APCO Worldwide, a global consulting firm headquartered in Washington, DC, specializing in public affairs, communication, and business consulting for major multinationals. Under her leadership, the company grew from nothing to almost $150 million in revenues. In Roots And Wings, Kraus shares the ten lessons she learned from motherhood and leadership that guided her along the way—an inspiration to all seeking to overcome obstacles, achieve career and personal success, and do the right thing.
Publisher: Simon and Schuster
ISBN: 1684630258
Category : Business & Economics
Languages : en
Pages : 158
Book Description
A child of immigrants, Margery Kraus knew the value of hard work from an early age. Graduating from college before she had finished high school, she learned to be a risk taker. As a young wife and mother coming of age in the 1960s, she faced plenty of people who told her, “You can’t do that.” But in the end, she did: she founded APCO Worldwide, a global consulting firm headquartered in Washington, DC, specializing in public affairs, communication, and business consulting for major multinationals. Under her leadership, the company grew from nothing to almost $150 million in revenues. In Roots And Wings, Kraus shares the ten lessons she learned from motherhood and leadership that guided her along the way—an inspiration to all seeking to overcome obstacles, achieve career and personal success, and do the right thing.
Wings for Per
Author: Ingri D'Aulaire
Publisher:
ISBN:
Category : Air pilots
Languages : en
Pages : 40
Book Description
A Norwegian boy grows up to become a World War II flyer.
Publisher:
ISBN:
Category : Air pilots
Languages : en
Pages : 40
Book Description
A Norwegian boy grows up to become a World War II flyer.
When Wings Expand
Author: Mehded Maryam Sinclair
Publisher: Kube Publishing Ltd
ISBN: 0860375013
Category : Juvenile Fiction
Languages : en
Pages : 225
Book Description
She wrapped her arms around me and said, "Nur! I know. I don't want to go. But all I can do is keep trusting in Allah. Nur, I will always be with you! My love and advice will always be with you to guide you in the right direction." She patted my heart. "They are forever sealed inside this little place." Writing on the pages of her journal, Nur, a teenage girl in Canada, charts the onset and advance of her mother's cancer. Nur watches her mother's body begin to shrink and her mood begin to darken. And when family and friends begin to encroach, Nur must face the prospect of her mother's looming death. Nur bears the crushing loss and finds her adolescent life more demanding and complex. But with the legacy of her mother's love, her family's support, and the guidance of her faith, she manages to overcome the searing pain and use her newfound strength to bring joy to the lives of others, showing them that after death wings can expand. Mehded Maryam Sinclair is a professional storyteller with twenty-five years of experience. Her career as a touring and teaching artist began with Vermont Council. She lived in Turkey for ten years, teaching language and storytelling, and now resides in Amman, Jordan. Mehded is the author of two picture books, Miraculous Happenings in the Year of the Elephant and A Trust of Treasures (both published by Kube Publishing, Ltd).
Publisher: Kube Publishing Ltd
ISBN: 0860375013
Category : Juvenile Fiction
Languages : en
Pages : 225
Book Description
She wrapped her arms around me and said, "Nur! I know. I don't want to go. But all I can do is keep trusting in Allah. Nur, I will always be with you! My love and advice will always be with you to guide you in the right direction." She patted my heart. "They are forever sealed inside this little place." Writing on the pages of her journal, Nur, a teenage girl in Canada, charts the onset and advance of her mother's cancer. Nur watches her mother's body begin to shrink and her mood begin to darken. And when family and friends begin to encroach, Nur must face the prospect of her mother's looming death. Nur bears the crushing loss and finds her adolescent life more demanding and complex. But with the legacy of her mother's love, her family's support, and the guidance of her faith, she manages to overcome the searing pain and use her newfound strength to bring joy to the lives of others, showing them that after death wings can expand. Mehded Maryam Sinclair is a professional storyteller with twenty-five years of experience. Her career as a touring and teaching artist began with Vermont Council. She lived in Turkey for ten years, teaching language and storytelling, and now resides in Amman, Jordan. Mehded is the author of two picture books, Miraculous Happenings in the Year of the Elephant and A Trust of Treasures (both published by Kube Publishing, Ltd).
Wings of Change
Author: Karan Tejwani
Publisher: eBook Partnership
ISBN: 1785318152
Category : History
Languages : en
Pages : 220
Book Description
Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, S&ão Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.
Publisher: eBook Partnership
ISBN: 1785318152
Category : History
Languages : en
Pages : 220
Book Description
Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colors, and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honor the history of their former team. Similar projects soon followed in New York, Leipzig, S&ão Paulo, and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies, and innovations.
Brand Portfolio Strategy
Author: David A. Aaker
Publisher: Free Press
ISBN: 1982146524
Category : Business & Economics
Languages : en
Pages : 368
Book Description
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Publisher: Free Press
ISBN: 1982146524
Category : Business & Economics
Languages : en
Pages : 368
Book Description
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
The Shadow of His Wings
Author: Gereon Goldmann
Publisher: Ignatius Press
ISBN: 1681495554
Category : Biography & Autobiography
Languages : en
Pages : 354
Book Description
We had to do it. We had to reprint this book. Rarely has a book had such an impact on so many of us here at Ignatius Press. It is one of the most powerful and moving books we have come across. If you can only buy one book this season, this must be the one. Here is the astonishing true story of the harrowing experiences of a young German seminarian drafted into Hitler's dreaded SS at the onset of World War II. Without betraying his Christian ideals, against all odds, and in the face of Evil, Gereon Goldmann was able to complete his priestly training, be ordained, and secretly minister to German Catholic soldiers and innocent civilian victims caught up in the horrors of war. How it all came to pass will astound you. Father Goldmann tells of his own incredible experiences of the trials of war, his many escapes from almost certain death, and the diabolical persecution that he and his fellow Catholic soldiers encountered on account of their faith. What emerges is an extraordinary witness to the workings of Divine Providence and the undying power of love, prayer, faith, and sacrifice. Illustrated
Publisher: Ignatius Press
ISBN: 1681495554
Category : Biography & Autobiography
Languages : en
Pages : 354
Book Description
We had to do it. We had to reprint this book. Rarely has a book had such an impact on so many of us here at Ignatius Press. It is one of the most powerful and moving books we have come across. If you can only buy one book this season, this must be the one. Here is the astonishing true story of the harrowing experiences of a young German seminarian drafted into Hitler's dreaded SS at the onset of World War II. Without betraying his Christian ideals, against all odds, and in the face of Evil, Gereon Goldmann was able to complete his priestly training, be ordained, and secretly minister to German Catholic soldiers and innocent civilian victims caught up in the horrors of war. How it all came to pass will astound you. Father Goldmann tells of his own incredible experiences of the trials of war, his many escapes from almost certain death, and the diabolical persecution that he and his fellow Catholic soldiers encountered on account of their faith. What emerges is an extraordinary witness to the workings of Divine Providence and the undying power of love, prayer, faith, and sacrifice. Illustrated
When Aunt Mattie Got Her Wings
Author: Petra Mathers
Publisher: Simon and Schuster
ISBN: 148141044X
Category : Juvenile Fiction
Languages : en
Pages : 32
Book Description
When Aunt Mattie dies, best friends Lottie and Herbie console each other and celebrate Aunt Mattie's life by scattering her ashes and preparing her favorite snack--peanut butter and jelly sandwiches (with bananas).
Publisher: Simon and Schuster
ISBN: 148141044X
Category : Juvenile Fiction
Languages : en
Pages : 32
Book Description
When Aunt Mattie dies, best friends Lottie and Herbie console each other and celebrate Aunt Mattie's life by scattering her ashes and preparing her favorite snack--peanut butter and jelly sandwiches (with bananas).
Wenny Has Wings
Author: Janet Lee Carey
Publisher: Simon and Schuster
ISBN: 068986759X
Category : Juvenile Fiction
Languages : en
Pages : 244
Book Description
After having a near-death experience in the accident that killed his younger sister, Wenny, eleven-year-old Will copes by writing her letters.
Publisher: Simon and Schuster
ISBN: 068986759X
Category : Juvenile Fiction
Languages : en
Pages : 244
Book Description
After having a near-death experience in the accident that killed his younger sister, Wenny, eleven-year-old Will copes by writing her letters.