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Author: Daniel Acuff
Publisher: Simon and Schuster
ISBN: 1451603177
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Author: Daniel Acuff
Publisher: Simon and Schuster
ISBN: 1451603177
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Author: Betsy Taylor
Publisher: Warner Books (NY)
ISBN: 9780446691895
Category : Family & Relationships
Languages : en
Pages : 260
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Book Description
Offers practical tips for raising healthy children in a commercial world, based on the results of an art and essay contest in which kids were asked what they want that money cannot buy.
Author: Juliet B. Schor
Publisher: Simon and Schuster
ISBN: 1439130906
Category : Social Science
Languages : en
Pages : 251
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Book Description
Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author: Patti M. Valkenburg
Publisher: Yale University Press
ISBN: 0300218877
Category : Psychology
Languages : en
Pages : 341
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Book Description
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Author: David Harris-Gershon
Publisher: Simon and Schuster
ISBN: 1780742223
Category : Biography & Autobiography
Languages : en
Pages : 231
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Book Description
David Harris-Gershon and his wife, Jamie, moved to Jerusalem full of hope. Then, mere days after Israel thwarted historic cease-fire negotiations among the Palestinians, a bomb ripped open Hebrew University’s cafeteria. Jamie’s body was sliced with shrapnel; the friends sitting next to her were killed. When a doctor handed David some of the shrapnel removed from Jamie’s body, he could not accept that this piece of metal changed everything. But it had. The bombing sent David on a psychological journey that found himdigging through shadowy politics and traumatic histories, eventually leading him back to East Jerusalem and the Hamas terrorist and his family. Not out of revenge. Out of desperation. Part memoir, part journalistic investigation, this fearless debut confronts the personal costs of the Palestinian-Israeli conflict and our capacity for recovery and reconciliation.
Author: David Marshall
Publisher: SAGE Publications
ISBN: 1847879276
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Author: W. B. Flutie
Publisher: Lulu.com
ISBN: 1435749170
Category : Humor
Languages : en
Pages : 92
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Book Description
Do you know someone who sucks? Do you suck? Would you like to stop sucking? If so, you've found the right book. How not to suck will show you who sucks (everyone) and what sucks (most everything). From there, you will learn how to become the speed bump on the sucky highway. So, get your helmet, strap it on, and get ready to tackle suckage right in its tracks. Chapter titles include: How not to suck in bed (or why you should), How not to be an Ugly American, The reasons work sucks and how to stop the madness, and many many more (not actual title, but maybe it should be.) Now REEL BIG FISH approved!!!
Author: Benjamin R. Barber
Publisher: W. W. Norton & Company
ISBN: 9780393049619
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
"Offers a vivid portrait of a global economy that overproduces goods and targets children as consumers ... where the primary goal is no longer to manufacture goods but needs." - cover.
Author: Stuart Greene
Publisher: Macmillan
ISBN: 0312601417
Category : Language Arts & Disciplines
Languages : en
Pages : 946
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Book Description
Academic writing is a conversation — a collaborative exchange of ideas to pursue new knowledge. From Inquiry to Academic Writing: A Text and Reader demystifies cross-curricular thinking and writing by breaking it down into a series of comprehensible habits and skills that students can learn in order to join in. The extensive thematic reader opens up thought-provoking conversations being held throughout the academy and in the culture at large. Read the preface.
Author: Jeff Wuorio
Publisher: Simon and Schuster
ISBN: 1451603924
Category : Reference
Languages : en
Pages : 632
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Book Description
How to Buy & Sell (Just About) Everything The Ultimate Buyer's Guide for Daily Life Don't make another purchase before you buy this ultimate buyer's guide. With more than 550 how-to solutions, these pages are packed with savvy strategies for choosing and locating (and unloading and liquidating) both everyday items and once-in-a-lifetime splurges, with special emphasis on how to find bargains and broker great deals. The clear and friendly information in How To Buy & Sell (Just About) Everything makes any buying or selling decision easy, from selecting baby gear to saving for college, from hawking lemonade to selling your company. Browse these pages to discover how to: Buy a House • Sell a Car • Buy Happiness • Sell Your Old Computer • Buy Mutual Funds • Hire a Butler • Choose a Diamond Ring • Purchase a Tent • Get Breast Implants • Negotiate a Better Credit Card Rate • Buy a Hot Dog Stand • Sell Your Baseball Collection • Outfit a Nursery • Book a Cheap Safari...and much, much more Written and designed in the same easy-to-use format as its predecesors, How To Do (Just About) Everything and How to Fix (Just About) Everything, this invaluable collection includes concise instructions, helpful tips and comparison charts -- everything you need to understand product features, prevent problems and guarantee smart purchasing decisions. This is the only book you need to make the most of your money.
