What Is LEGO?

What Is LEGO? PDF Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092945
Category : Juvenile Nonfiction
Languages : en
Pages : 130

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Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

What Is LEGO?

What Is LEGO? PDF Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092961
Category : Juvenile Nonfiction
Languages : en
Pages : 112

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Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

The LEGO Book

The LEGO Book PDF Author: Daniel Lipkowitz
Publisher: DK Children
ISBN: 9780241314227
Category : LEGO toys
Languages : en
Pages : 280

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Book Description
Celebrate and explore the incredible story of LEGO® and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Plus, comes with an exclusive printed LEGO brick! Take a dazzling visual tour through all the groundbreaking moments in LEGO history, from the company's humble beginnings in a carpenter's workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(tm), THE LEGO® NINJAGO® MOVIE(tm), and LEGO® Dimensions. This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages. Previous edition ISBN 9781409376606 ©2018 The LEGO Group.

The LEGO Ideas Book

The LEGO Ideas Book PDF Author: Daniel Lipkowitz
Publisher: Penguin
ISBN: 1465498575
Category : Juvenile Nonfiction
Languages : en
Pages : 202

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Book Description
Over 2 million copies sold worldwide! Be inspired to create and build amazing models with your LEGO® bricks! The LEGO Ideas Book is packed full of tips from expert LEGO builders on how to make jet planes reach new heights, create fantastic fortresses, swing through lush jungles, have fun on the farm and send space shuttles out of this world! This awesome ideas book is divided into six themed chapters - transport, buildings, space, kingdoms, adventure, and useful makes - to inspire every member of the family to get building. With over 500 models and ideas, this book is perfect for any LEGO fan - young or young at heart - who want to make their models cool, fun and imaginative. ©2020 The LEGO Group.

LEGO Play Book

LEGO Play Book PDF Author: Daniel Lipkowitz
Publisher: DK Publishing (Dorling Kindersley)
ISBN: 9781409327516
Category : Children's nonfiction
Languages : en
Pages : 0

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Book Description
'LEGO Play Book' contains a collection of all-new LEGO building ideas that will inspire you to play with your favourite LEGO models in new and exciting ways. Organised in imaginatively themed chapters, covering everything from a safari and life under the sea to extreme sports and beach scenes, this book is designed to teach you how to get the most play out of your LEGO models.

What Is LEGO?

What Is LEGO? PDF Author: Jim O'Connor
Publisher: Penguin
ISBN: 0593092945
Category : Juvenile Nonfiction
Languages : en
Pages : 130

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Book Description
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.

Lego Manufacturers: The Kristiansen Family

Lego Manufacturers: The Kristiansen Family PDF Author: Lee Slater
Publisher: ABDO
ISBN: 1680771353
Category : Juvenile Nonfiction
Languages : en
Pages : 35

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Book Description
In this engaging biography, readers will learn about the manufacturers of LEGO, the Kristiansen Family. Follow the family's story from Denmark where Ole Kirk Christiansen began making wooden toys in his Billund Carpentry Shop and Lumberyard to the company's evolution to the LEGO company. Christiansen and his sons Godtfred, Karl, and Gerhardt purchase a machine that makes plastic toys, and create the LEGO brick, and his grandson Kjeld Kirk Kristiansen expands to LEGOLAND. Learn how LEGO bricks are made, who came up with the name, how the family name came to be spelled with a K, and about other LEGO Group products. Sidebars, historic photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

LEGO

LEGO PDF Author: Sara Green
Publisher: Bellwether Media
ISBN: 1681030233
Category : Juvenile Nonfiction
Languages : en
Pages : 24

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Book Description
The name "LEGO" comes from the Danish phrase for Òplay well.Ó The companyÕs popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the worldÕs third-largest toy company.

The World of LEGO Toys

The World of LEGO Toys PDF Author: Henry Wiencek
Publisher: ABRAMS
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 184

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Book Description
A history of the successful toys, LEGO bricks, describing some of the things that can be built with them.

Brick by Brick

Brick by Brick PDF Author: David Robertson
Publisher: Crown Currency
ISBN: 0307951626
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Awesome Minds: The Inventors of LEGO(R) Toys

Awesome Minds: The Inventors of LEGO(R) Toys PDF Author: Erin Hagar
Publisher: Sourcebooks, Inc.
ISBN: 1938093542
Category : Juvenile Nonfiction
Languages : en
Pages : 51

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Book Description
Everyone has played with LEGO® toys, but not many people know who is behind this awesome invention. This fun and engaging book tells the story of how a Danish carpenter and his family turned a desperate situation into the most popular toy in history. With full-color illustrations and lively text, and chock-full of interesting facts, Awesome Minds: The Inventors of LEGO® Toys is the perfect read for those with creative spirits and curious minds. This book is an independently authored and published biography of the family that created the LEGO® construction toy and is not sponsored or endorsed by or affiliated in any way with the LEGO Group of companies, owner of the LEGO® trademarks. Lexile Level: 970L Guided Reading Level: R4