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Author: Zhongju Liao
Publisher: Frontiers Media SA
ISBN: 2832549918
Category : Science
Languages : en
Pages : 165
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Book Description
Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Author: Zhongju Liao
Publisher: Frontiers Media SA
ISBN: 2832549918
Category : Science
Languages : en
Pages : 165
Get Book Here
Book Description
Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1522550186
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology.
Author: Daniel Stokols
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 936
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Book Description
Author: Naidoo, Vannie
Publisher: IGI Global
ISBN: 1522595600
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Author: William Winston
Publisher: Routledge
ISBN: 1136590331
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Author: Gbadamosi, Ayantunji
Publisher: IGI Global
ISBN: 1522502831
Category : Business & Economics
Languages : en
Pages : 594
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Book Description
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author: Jacquelyn A. Ottman
Publisher: Booksurge Publishing
ISBN: 9781594570780
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Hailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.
Author: Joseph Sarkis
Publisher: Springer Science & Business Media
ISBN: 1846282993
Category : Technology & Engineering
Languages : en
Pages : 410
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Book Description
This book analyzes environmental supply chain management theory and practice, with contributions by a international experts. Coverage includes concepts and principles of green supply chain management; studies of practices and concerns in industries worldwide; tools for environmental supply chain design and development; and case studies of green supply chain practices. Professionals, policy makers, researchers and students will value this book for the insights it provides into a topic of growing concern.
Author: Michael Kraft
Publisher: Routledge
ISBN: 1317348621
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Covering global threats such as climate change, population growth, and loss of biodiversity, as well as national, state, and local problems of environmental pollution, energy use, and natural resource use and conservation, Environmental Policy and Politics provides a comprehensive overview of U.S. policy-making processes, the legislative and administrative settings for policy decisions, the role of interest groups and public opinion in environmental politics, and the public policies that result. It helps readers understand modern environmental policy and its implications, including the need for a comprehensive and integrated approach to problem solving.
Author: Ted Benton
Publisher: Routledge
ISBN: 1134833032
Category : Science
Languages : en
Pages : 322
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Book Description
This book marks a watershed in the social sciences. The qualitative, critical perspective of sociology and allied disciplines challenges the technocentric `managerialism' which dominates environmental policy, its discourse and its impact. The authors explore the relationship between social theory and sustainability in an attempt to transend technical rhetoric and embrace a broader understanding of `nature'.
