Author: Nicholas Webb
Publisher: AMACOM
ISBN: 0814437826
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Author: Nicholas Webb
Publisher: Amacom
ISBN: 9781400235827
Category : Customer relations
Languages : en
Pages : 256
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Book Description
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to: Use listening posts and Contact Point Innovation to refine customer types Engineer experiences for each micromarket that are not only exceptional, but relevant Connect across the five most important touchpoints Co-create with your customers When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
Author: Scott McKain
Publisher: Nelson Business
ISBN: 9780785288367
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.
Author: Cynthia M. Bulik, Ph.D.
Publisher: Bloomsbury Publishing USA
ISBN: 0802719759
Category : Self-Help
Languages : en
Pages : 271
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Book Description
February 2007, a landmark clinical study by researchers at Harvard University was published in Biological Psychiatry and was soon picked up widely by the media. A survey of 3,000 participants found that 2.8 percent of them suffered from binge eating disorder (BED); that women were twice as likely to report binge eating; and that BED occurs across the age span, from children to the elderly. By extrapolating the statistics to the general population, health professionals estimate 5,250,000 American women and 3,000,000 men suffer from binge eating. The same month the study was published Jane Brody revealed in the New York Times that when she was a 23 years old, her food binges were so extreme that "Many mornings I awakened to find partly chewed food still in my mouth...." Cynthia Bulik, director of the UNC Eating Disorders Progam, is a foremost authority on binge eating. BED can affect anyone, and can be caused by brain chemistry, genetic predisposition, psychology, and cultural pressures--but none of those triggers make giving in to food cravings inevitable. Crave helps readers understand why they crave specific foods, recognize their individual triggers, and modify their responses to those triggers. Binge eating disorder is highly treatable; 70% to 80% of patients at the UNC Eating Disorders Program triumph over their binge eating by using techniques to "curb the crave". Through the stories of some of these patients--men and women, young and old--and with the guidance of Bulik, readers will develop a variety of strategies to use in conquering their cravings and establishing healthy eating habits.
Author: Dave Mohla
Publisher: Lulu.com
ISBN: 9781105986338
Category :
Languages : en
Pages : 196
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Book Description
Do you want to learn how to create beautiful products that customers love? In The Method: Create Products That Customers Crave, author Dave Mohla shows you the secrets of how to do just that. He walks you through four phases of how to launch products that your customers truly want and that generate the financial returns you desire. You'll learn The Method using a fable that shows you why most products fail. Dave then shows you, step-by-step, how you can turn that failure into a success. He includes detailed instructions on how you can apply this powerful method to your own business and achieve the results you've always dreamed of. If you are ready to turn your ideas into products of beauty that your customers can't live without, then start reading now.
Author: Melissa Darnell
Publisher: Harlequin
ISBN: 1459215346
Category : Young Adult Fiction
Languages : en
Pages : 436
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Book Description
Savannah Colbert has never known why she's so hated by the kids of the Clann. Nor can she deny her instinct to get close to Clann golden boy Tristan Coleman. Especially when she recovers from a strange illness and the attraction becomes nearly irresistible. It's as if he's a magnet, pulling her gaze, her thoughts, even her dreams. Her family has warned her to have nothing to do with him, or any members of the Clann. But when Tristan is suddenly everywhere she goes, Savannah fears she's destined to fail. For years, Tristan has been forbidden to even speak to Savannah Colbert. Then Savannah disappears from school for a week and comes back…different, and suddenly he can't stay away. Boys seem intoxicated just from looking at her. His own family becomes stricter than ever. And Tristan has to fight his own urge to protect her, to be near her no matter the consequences….
Author: Tracy Wolff
Publisher: Entangled: Teen
ISBN: 1649371292
Category : Young Adult Fiction
Languages : en
Pages : 786
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Book Description
The instant #1 New York Times Bestselling Series Goodreads Most Anticipated YA Book of November Finally find out what happened during those missing four months, as the thrilling adventure continues! He’s under my skin... After Katmere, I shouldn’t be surprised by anything. Including the existence of a world beyond my world called the Shadow Realm. Yet here I am, stuck in a strange, dangerous place with the worst of the supernaturals, the monster that other monsters fear: Hudson Vega. He might be Jaxon’s brother and ridiculously hot, but he’s a complete bona fide pain in my ass. The question is whether we’ll find a way out before I kill him...or run out of time. She’s stealing my heart... It’s a truth universally known—at least according to Grace—that everything is my fault. But I have a nasty suspicion that Grace isn’t as human as she thinks, and she’s the one keeping us trapped. Now we’ll have to work together not only to survive, but to save all those we’ve come to call family who live here. Because there’s something connecting us. Something stronger than fear...and way more bloody dangerous. Don’t miss a single book in the series that spawned a phenomenon! The Crave series is best enjoyed in order: Crave Crush Covet Court Charm Cherish
Author: Susan Sizemore
Publisher: Simon and Schuster
ISBN: 1416524398
Category : Fiction
Languages : en
Pages : 694
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Book Description
In her steamy vampire romances, acclaimed author Susan Sizemore pits vampires against mortals, destiny against desire....By popular demand, all three novels are now available in this paperback collectible. I Burn for You Battling the dark hollows of his soul, vampire Alec Reynard undergoes secret medical treatments that allow him to bear daylight. Living a double life as a bodyguard, he must also battle his powerful attraction to Domini Lancer, a mere mortal -- and, unbelievably, his soul mate. When danger threatens, he kidnaps Domini to protect her but wonders: will she accept the darkness within him -- or is she a vampire slayer who's cleverly infiltrated his clan? I Thirst for You Josephine Elliot knows only that the stranger who appeared out of the dark desert night and took her captive is named Marcus Cage and that he's on the run. A vampire, Marcus is overwhelmed by his thirst for Josephine and instantly recognizes her as his soul mate -- but when she unwittingly betrays him, both are thrust into mortal danger. Can their newfound love survive or is their insatiable desire doomed? I Hunger for You Mia Luchese, who comes from a long line of vampire hunters, doesn't know that Colin Foxe broke off their blistering affair because he's a vampire. After she's attacked by evil vamps and Colin rescues her, their real identities must be revealed for them to get to the bottom of the attack. But even a generations-old enmity that should rip them apart cannot break the bond that has their souls hungering for an eternity of ecstasy in each other's arms....
Author: Virginie Degryse
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540363541
Category :
Languages : en
Pages : 114
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Book Description
Home cooking during the holidays: recipes and advice from a Belgian mother in a California kitchen. When I cook for my family I try to be mindful of everyone's different taste while making sure to provide the opportunity of getting out of their comfort zone. Trying to teach my kids to be adventurous and open to new cuisine and flavor variety is a driving force for me. A few years ago, we moved from Belgium to Los Angeles. With Whole Foods, farmer markets and fresh organic produce everywhere we turn, the local resources in this city are truly inspiring. I have always loved to cook ingredients as they are, to leave them true to their character and try not to cover them with too much spices or sauces. Moving to California has pushed me even more in that direction. The winter flavors and Holiday dishes are my favorite. They take me back to my childhood and I am flooded with memories of family gatherings when I was a little girl. We had a routine: we would all share a house by the seaside for Christmas and New Year. My grandma would be cooking with my mom and my aunts. My cousins, brother and I would be running all over the place having a blast. We would have a delicious dinner for Christmas Eve and then go to midnight mass. The next day, when we woke up to all the presents Santa had brought us, there would be crepes and hot chocolate with whipped cream for breakfast with Christmas carols in the background. The joy was always amplified by the food. I keep these memories in mind when I prepare Holiday meals today. What are the new traditions of the Holidays now that we live in California? How can I merge them with my old memories to provide them with the same sensations I once had as a child? Cooking can be scary and some people find it inaccessible. Especially during the Holidays where cooking is a part of the traditions, where you are serving more people than usual, and you're not making your ordinary dinners! Through this book, I try to demystify Holiday cooking while showing you that delicious food can be prepared without a culinary degree or professional background. Sharing what I cook makes me as happy as showing how simple, enjoyable, and quick it can be. The more festive your table is, the easier it is to feel that sensation of Holiday joy.
Author: Gregg Lederman
Publisher:
ISBN: 9780979587511
Category :
Languages : en
Pages :
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Book Description
Give people what they CRAVE and good things happen. Overwhelming evidence supports this. In fact, more than eighty years of research provesthe idea that humans have three primary cravings at work that, once fulfilled, make themhappier and more productive. Yet, despite billions of dollars spent to improve employeemotivation, most businesses still suffer from a lack of engagement. In this book, you'll find a field-tested and science-backed pathway to improving engagement and the customer experience, including: The secret to achieving more than 90 percent employee engagement, how to invest 10 Minutes by Friday¿ to become a better leader, and a step-by-step process to master the Ultimate Habit¿ for accelerating business results. You have the power to make an even better place to work by showing people they matter and that what they do matters. This is best accomplished by fueling the work environment with more of what people CRAVE!
