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Author: Kate Shoup
Publisher: Houghton Mifflin Harcourt
ISBN: 0544188837
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Your guide to glide from campus to career Make sure you get a good ROI (Return on Investment) from your college courses and career choices. Whether you're a student pounding the books or a graduate pounding the pavement, What Can You Do with a Major in Business? alerts you to diverse job options, some of which you probably haven't considered. It addresses specific concerns of business majors with valuable information, including: * Advice on college and curriculum choices--courses, internships, advanced degrees, and more * Tips to energize and expand your job search * Profiles of real graduates, their jobs, and how they got them * Objective audits of their careers from the manager of a recreational facility, a city/county administrator, a marketing field representative, a public relations specialist, and an import/export broker * Overviews of typical salary levels, hours, and work environments * Extensive additional resources, including Web sites, professional organizations, periodicals, and more With practical information and enlightening insight from your peers in business careers, this book helps you analyze opportunities and choose a career that lets you make the most of your assets. Bottom line, that's the key to success.
Author: Kate Shoup
Publisher: Houghton Mifflin Harcourt
ISBN: 0544188837
Category : Business & Economics
Languages : en
Pages : 146
Get Book Here
Book Description
Your guide to glide from campus to career Make sure you get a good ROI (Return on Investment) from your college courses and career choices. Whether you're a student pounding the books or a graduate pounding the pavement, What Can You Do with a Major in Business? alerts you to diverse job options, some of which you probably haven't considered. It addresses specific concerns of business majors with valuable information, including: * Advice on college and curriculum choices--courses, internships, advanced degrees, and more * Tips to energize and expand your job search * Profiles of real graduates, their jobs, and how they got them * Objective audits of their careers from the manager of a recreational facility, a city/county administrator, a marketing field representative, a public relations specialist, and an import/export broker * Overviews of typical salary levels, hours, and work environments * Extensive additional resources, including Web sites, professional organizations, periodicals, and more With practical information and enlightening insight from your peers in business careers, this book helps you analyze opportunities and choose a career that lets you make the most of your assets. Bottom line, that's the key to success.
Author: Jeffrey J. Selingo
Publisher: HarperCollins
ISBN: 0062388878
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
From the bestselling author of College Unbound comes a hopeful, inspiring blueprint to help alleviate parents’ anxiety and prepare their college-educated child to successfully land a good job after graduation. Saddled with thousands of dollars of debt, today’s college students are graduating into an uncertain job market that is leaving them financially dependent on their parents for years to come—a reality that has left moms and dads wondering: What did I pay all that money for? There Is Life After College offers students, parents, and even recent graduates the practical advice and insight they need to jumpstart their careers. Education expert Jeffrey Selingo answers key questions—Why is the transition to post-college life so difficult for many recent graduates? How can graduates market themselves to employers that are reluctant to provide on-the-job training? What can institutions and individuals do to end the current educational and economic stalemate?—and offers a practical step-by-step plan every young professional can follow. From the end of high school through college graduation, he lays out exactly what students need to do to acquire the skills companies want. Full of tips, advice, and insight, this wise, practical guide will help every student, no matter their major or degree, find real employment—and give their parents some peace of mind.
Author: Alexandra Cavoulacos
Publisher:
ISBN: 0451495675
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
"In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--
Author: Stephen Lambert
Publisher: McGraw Hill Professional
ISBN: 007142508X
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Answers the question, "What can I do with a major in . . . ?" This series helps students explore career options within their field of study. From assessing individual talents and skills to taking the necessary steps to land a job, every aspect of identifying and getting started in a career choice is covered. Readers learn to explore their options, target an ideal career, present a major as an asset to a job, perfect a job search, and follow through and get results.
Author: Jeffrey Selingo
Publisher: Scribner
ISBN: 1982116293
Category : Education
Languages : en
Pages : 336
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Book Description
From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—one that identifies surprising strategies that will aid in the college search. Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets In and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game, and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.” Hint: it’s not all about the sticker on the car window. Selingo, who was embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—closely observed gatekeepers as they made their often agonizing and sometimes life-changing decisions. He also followed select students and their parents, and he traveled around the country meeting with high school counselors, marketers, behind-the-scenes consultants, and college rankers. While many have long believed that admissions is merit-based, rewarding the best students, Who Gets In and Why presents a more complicated truth, showing that “who gets in” is frequently more about the college’s agenda than the applicant. In a world where thousands of equally qualified students vie for a fixed number of spots at elite institutions, admissions officers often make split-second decisions based on a variety of factors—like diversity, money, and, ultimately, whether a student will enroll if accepted. One of the most insightful books ever about “getting in” and what higher education has become, Who Gets In and Why not only provides an unusually intimate look at how admissions decisions get made, but guides prospective students on how to honestly assess their strengths and match with the schools that will best serve their interests.
Author: Rob Fitzpatrick
Publisher: Robfitz Ltd
ISBN: 1492180742
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Author: Carl J. Schramm
Publisher: Simon and Schuster
ISBN: 1476794367
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.
Author: Michael Beschloss
Publisher: Open Road Media
ISBN: 1504039351
Category : Biography & Autobiography
Languages : en
Pages : 307
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Book Description
The revealing story of Franklin Roosevelt, Joe Kennedy, and a political alliance that changed history, from a New York Times–bestselling author. When Franklin Roosevelt ran for president in 1932, he gained the support of Joseph Kennedy, a little-known businessman with Wall Street connections. Instrumental in Roosevelt’s victory, their partnership began a longstanding alliance between two of America’s most ambitious power brokers. Kennedy worked closely with FDR as the first chairman of the Securities and Exchange Commission, and later as ambassador to Great Britain. But at the outbreak of World War II, sensing a threat to his family and fortune, Kennedy lobbied against American intervention—putting him in direct conflict with Roosevelt’s intentions. Though he retreated from the spotlight to focus on the political careers of his sons, Kennedy’s relationship with Roosevelt would eventually come full circle in 1960, when Franklin Roosevelt Jr. campaigned for John F. Kennedy’s presidential win. With unprecedented access to Kennedy’s private diaries as well as firsthand interviews with Roosevelt’s family and White House aides, New York Times–bestselling author Michael Beschloss—called “the nation’s leading presidential historian” by Newsweek—presents an insightful study in contrasts. Roosevelt, the scion of a political dynasty, had a genius for the machinery of government; Kennedy, who built his own fortune, was a political outsider determined to build a dynasty of his own. From the author of The Conquerors and Presidential Courage, this is a “fascinating account of the complex, ambiguous relationship of two shrewd, ruthless, power-hungry men” (The New York Times Book Review).
