Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Weekly Newspaper Management
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Weekly Newspaper Management
Author: Thomas Frederick Barnhart
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 566
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 566
Book Description
Research Report - Center for New Communications, School of Journalism, Indiana University
Author: Indiana University, Bloomington. Center for New Communications
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Strategic Newspaper Management
Author: Conrad C. Fink
Publisher: Random House (NY)
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
Book Description
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology--in, simply, the professionalism of management at all levels."
Publisher: Random House (NY)
ISBN:
Category : Business & Economics
Languages : en
Pages : 420
Book Description
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology--in, simply, the professionalism of management at all levels."
Women in Weekly Newspaper Management
Author: Susan Marie Holly
Publisher:
ISBN:
Category : Newspaper publishing
Languages : en
Pages : 8
Book Description
Publisher:
ISBN:
Category : Newspaper publishing
Languages : en
Pages : 8
Book Description
Fourth Estate
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 324
Book Description
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 324
Book Description
The Practice of Newspaper Management
Author: William Parkman Rankin
Publisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 184
Book Description
Publisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 184
Book Description
Publish Your Own Magazine, Guidebook, Or Weekly Newspaper
Author: Thomas A. Williams
Publisher: Sentient Publications
ISBN: 9781591810032
Category : Business & Economics
Languages : en
Pages : 340
Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Publisher: Sentient Publications
ISBN: 9781591810032
Category : Business & Economics
Languages : en
Pages : 340
Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
The Fourth Estate
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1216
Book Description
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1216
Book Description
Media Management in the Age of Giants
Author: Dennis F. Herrick
Publisher: UNM Press
ISBN: 0826351638
Category : Journalism
Languages : en
Pages : 416
Book Description
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.
Publisher: UNM Press
ISBN: 0826351638
Category : Journalism
Languages : en
Pages : 416
Book Description
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.