Author: Syngress
Publisher: Elsevier
ISBN: 008048171X
Category : Computers
Languages : en
Pages : 561
Book Description
The wireless Web is a reality - don't get left behind!The wireless Web is not a future dream. It is here today. Already, more than 20 million people have access the Internet through PDAs, mobile phones, pagers and other wireless devices. What will people find on the Wireless Internet? This is the question that every Webmaster and Web developer is being challenged to answer. The Webmaster's Guide to the Wireless Internet provides the Wireless Webmaster with all of the tools necessary to build the next generation Internet. Packed with the essential information they need to design, develop, and secure robust, e-commerce enabled wireless Web sites. This book is written for advanced Webmasters who are experienced with conventional Web site design and are now faced with the challenge of creating sites that fit on the display of a Web enabled phone or PDA.The rapid expansion of wireless devices presents a huge challenge for Webmasters - this book addresses that need for reliable informationThere are lots of books for wireless developers - this is the first designed specifically for Webmasters Looks at security issues in a Wireless environment
Webmasters Guide To The Wireless Internet
Author: Syngress
Publisher: Elsevier
ISBN: 008048171X
Category : Computers
Languages : en
Pages : 561
Book Description
The wireless Web is a reality - don't get left behind!The wireless Web is not a future dream. It is here today. Already, more than 20 million people have access the Internet through PDAs, mobile phones, pagers and other wireless devices. What will people find on the Wireless Internet? This is the question that every Webmaster and Web developer is being challenged to answer. The Webmaster's Guide to the Wireless Internet provides the Wireless Webmaster with all of the tools necessary to build the next generation Internet. Packed with the essential information they need to design, develop, and secure robust, e-commerce enabled wireless Web sites. This book is written for advanced Webmasters who are experienced with conventional Web site design and are now faced with the challenge of creating sites that fit on the display of a Web enabled phone or PDA.The rapid expansion of wireless devices presents a huge challenge for Webmasters - this book addresses that need for reliable informationThere are lots of books for wireless developers - this is the first designed specifically for Webmasters Looks at security issues in a Wireless environment
Publisher: Elsevier
ISBN: 008048171X
Category : Computers
Languages : en
Pages : 561
Book Description
The wireless Web is a reality - don't get left behind!The wireless Web is not a future dream. It is here today. Already, more than 20 million people have access the Internet through PDAs, mobile phones, pagers and other wireless devices. What will people find on the Wireless Internet? This is the question that every Webmaster and Web developer is being challenged to answer. The Webmaster's Guide to the Wireless Internet provides the Wireless Webmaster with all of the tools necessary to build the next generation Internet. Packed with the essential information they need to design, develop, and secure robust, e-commerce enabled wireless Web sites. This book is written for advanced Webmasters who are experienced with conventional Web site design and are now faced with the challenge of creating sites that fit on the display of a Web enabled phone or PDA.The rapid expansion of wireless devices presents a huge challenge for Webmasters - this book addresses that need for reliable informationThere are lots of books for wireless developers - this is the first designed specifically for Webmasters Looks at security issues in a Wireless environment
Bluetooth Application Developer's Guide
Author: Syngress
Publisher: Elsevier
ISBN: 0080476171
Category : Computers
Languages : en
Pages : 561
Book Description
"Bluetooth (enabled devices) will ship in the billions of units once it gains momentum." - Martin Reynolds, Gartner Group Bluetooth is the most exciting development in wireless computing this decade! Bluetooth enabled devices can include everything from network servers, laptop computers and PDAs, to stereos and home security systems. Most Bluetooth products to hit the market in 2001 will be PC cards for laptop computers and access points, which allow up to seven Bluetooth devices to connect to a network. Reports indicate that by the end of 2003 there will be over 2 billion Bluetooth-enabled devices. Bluetooth-enabled devices communicate with each other through embedded software applications. Bluetooth Developer's Guide to Embedded Applications will provide embedded applications developers with advanced tutorials and code listings written to the latest Bluetooth's latest specification, version 1.1. Written by Bluetooth pioneers from market leaders in Bluetooth software development, Extended Systems and Cambridge Silicon Radio, this is the first advanced level Bluetooth developer title on the market. - White Hot Topic - While other books introduce readers to the possibilities of Bluetooth, this is the first comprehensive, advanced level programming book written specifically for embedded application developers - Authors are responsible for SDK, the market-leading development tool for Bluetooth - Comes with Syngress' revolutionary Credit Card CD containing a printable HTML version of the book, all of the source code and sample applications from Extended Systems and Cambridge Silicon Radio
Publisher: Elsevier
ISBN: 0080476171
Category : Computers
Languages : en
Pages : 561
Book Description
"Bluetooth (enabled devices) will ship in the billions of units once it gains momentum." - Martin Reynolds, Gartner Group Bluetooth is the most exciting development in wireless computing this decade! Bluetooth enabled devices can include everything from network servers, laptop computers and PDAs, to stereos and home security systems. Most Bluetooth products to hit the market in 2001 will be PC cards for laptop computers and access points, which allow up to seven Bluetooth devices to connect to a network. Reports indicate that by the end of 2003 there will be over 2 billion Bluetooth-enabled devices. Bluetooth-enabled devices communicate with each other through embedded software applications. Bluetooth Developer's Guide to Embedded Applications will provide embedded applications developers with advanced tutorials and code listings written to the latest Bluetooth's latest specification, version 1.1. Written by Bluetooth pioneers from market leaders in Bluetooth software development, Extended Systems and Cambridge Silicon Radio, this is the first advanced level Bluetooth developer title on the market. - White Hot Topic - While other books introduce readers to the possibilities of Bluetooth, this is the first comprehensive, advanced level programming book written specifically for embedded application developers - Authors are responsible for SDK, the market-leading development tool for Bluetooth - Comes with Syngress' revolutionary Credit Card CD containing a printable HTML version of the book, all of the source code and sample applications from Extended Systems and Cambridge Silicon Radio
New Webmaster's Guide to FrontPage 2002
Author: Jason Gerend
Publisher:
ISBN: 9781931150026
Category : Computers
Languages : en
Pages : 308
Book Description
This guide allows users to create and manage a Web site using a single application of Microsoft FrontPage 2002. For business users and other professionals, this executive summary treatment breaks down the work of designing, building, and managing a Web site into eight steps. Features detailed, step-by-step instructions for creating and publishing Web pages.
Publisher:
ISBN: 9781931150026
Category : Computers
Languages : en
Pages : 308
Book Description
This guide allows users to create and manage a Web site using a single application of Microsoft FrontPage 2002. For business users and other professionals, this executive summary treatment breaks down the work of designing, building, and managing a Web site into eight steps. Features detailed, step-by-step instructions for creating and publishing Web pages.
Consumers Guide to Cell Phones and Wireless Service Plans
Author: Syngress
Publisher: Gulf Professional Publishing
ISBN: 9781928994527
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Consumers can be overwhelmed by the myriad wireless options available. This book outlines the six steps of shopping for a wireless service. It then provides a miniguide with reviews of the wireless carriers and options available. It is the only book that is both a comprehensive guide and a source for answers to all of the consumer's questions.
Publisher: Gulf Professional Publishing
ISBN: 9781928994527
Category : Business & Economics
Languages : en
Pages : 262
Book Description
Consumers can be overwhelmed by the myriad wireless options available. This book outlines the six steps of shopping for a wireless service. It then provides a miniguide with reviews of the wireless carriers and options available. It is the only book that is both a comprehensive guide and a source for answers to all of the consumer's questions.
The Marketing Plan Handbook
Author: Robert W. Bly
Publisher: Entrepreneur Press
ISBN: 1613083033
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Publisher: Entrepreneur Press
ISBN: 1613083033
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Search Engine Optimization All-in-One For Dummies
Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 1118921755
Category : Business & Economics
Languages : en
Pages : 800
Book Description
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Publisher: John Wiley & Sons
ISBN: 1118921755
Category : Business & Economics
Languages : en
Pages : 800
Book Description
The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Library Programs and Services for New Adults
Author: Kyla Hunt
Publisher: Bloomsbury Publishing USA
ISBN: 1440854181
Category : Language Arts & Disciplines
Languages : en
Pages : 162
Book Description
Addressing the needs of new adults—those ages 18–29—in the library is an important challenge. This book explains the needs and wants of new adults in the public library setting and identifies their preferences in physical space, programming, and technology. According to the Pew Research Center's 2015 Libraries at the Crossroads Report, 52 percent of people between the ages of 16 and 29 visited a bookmobile or library within the past year. Yet many public libraries' programming and outreach skip over this demographic, jumping from teen services to older adults. Library Programs and Services for New Adults provides a road map for including new adults into the family of the small public library and offers a variety of resources and programming ideas that librarians can use immediately. Author Kyla Hunt—a library technology and trends specialist—explains why the needs of new adults are typically overlooked at public libraries, defines who "new adults" are, and explains why serving their needs is key to the success of today's public libraries. Readers will come away with an in-depth understanding of the mindset and needs of patrons who are 18 to 29 years old and be able to cater to their preferences as they pertain to physical space, programming, technology, and marketing.
Publisher: Bloomsbury Publishing USA
ISBN: 1440854181
Category : Language Arts & Disciplines
Languages : en
Pages : 162
Book Description
Addressing the needs of new adults—those ages 18–29—in the library is an important challenge. This book explains the needs and wants of new adults in the public library setting and identifies their preferences in physical space, programming, and technology. According to the Pew Research Center's 2015 Libraries at the Crossroads Report, 52 percent of people between the ages of 16 and 29 visited a bookmobile or library within the past year. Yet many public libraries' programming and outreach skip over this demographic, jumping from teen services to older adults. Library Programs and Services for New Adults provides a road map for including new adults into the family of the small public library and offers a variety of resources and programming ideas that librarians can use immediately. Author Kyla Hunt—a library technology and trends specialist—explains why the needs of new adults are typically overlooked at public libraries, defines who "new adults" are, and explains why serving their needs is key to the success of today's public libraries. Readers will come away with an in-depth understanding of the mindset and needs of patrons who are 18 to 29 years old and be able to cater to their preferences as they pertain to physical space, programming, technology, and marketing.
zero to master
Author: Imran Manzoor
Publisher: Imran Manzoor
ISBN: 1798652277
Category : Computers
Languages : en
Pages : 33
Book Description
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to make . In Zero to at least one , legendary entrepreneur and investor Peter Thiel shows how we will find singular ways to make those new things. Imran Manzoor begins with the contrarian premise that we sleep in an age of technological stagnation, albeit we’re too distracted by shiny mobile devices to note . Information technology has improved rapidly, but there's no reason why progress should be limited to computers or Silicon Valley . Progress are often achieved in any industry or area of business. It comes from the foremost important skill that each leader must master: learning to think for yourself. Doing what somebody else already knows the way to do takes the planet from 1 to n, adding more of something familiar. But once you do something new, you go from 0 to 1. subsequent Gates won't build an OS . subsequent Larry Page or Sergey Brin won’t make an enquiry engine. Tomorrow’s champions won't win by competing ruthlessly in today’s marketplace. they're going to escape competition altogether, because their businesses are going to be unique. Zero to Master presents directly an optimistic view of the longer term of progress in America and a replacement way of brooding about innovation: it starts by learning to ask the questions that lead you to seek out value in unexpected places.
Publisher: Imran Manzoor
ISBN: 1798652277
Category : Computers
Languages : en
Pages : 33
Book Description
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to make . In Zero to at least one , legendary entrepreneur and investor Peter Thiel shows how we will find singular ways to make those new things. Imran Manzoor begins with the contrarian premise that we sleep in an age of technological stagnation, albeit we’re too distracted by shiny mobile devices to note . Information technology has improved rapidly, but there's no reason why progress should be limited to computers or Silicon Valley . Progress are often achieved in any industry or area of business. It comes from the foremost important skill that each leader must master: learning to think for yourself. Doing what somebody else already knows the way to do takes the planet from 1 to n, adding more of something familiar. But once you do something new, you go from 0 to 1. subsequent Gates won't build an OS . subsequent Larry Page or Sergey Brin won’t make an enquiry engine. Tomorrow’s champions won't win by competing ruthlessly in today’s marketplace. they're going to escape competition altogether, because their businesses are going to be unique. Zero to Master presents directly an optimistic view of the longer term of progress in America and a replacement way of brooding about innovation: it starts by learning to ask the questions that lead you to seek out value in unexpected places.
Network World
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
Book Description
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
Book Description
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Mobile Marketing
Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 0749479809
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Publisher: Kogan Page Publishers
ISBN: 0749479809
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.