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Author: Richard Seltzer
Publisher: Seltzer Books
ISBN: 1455396125
Category : Computers
Languages : en
Pages : 298
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Book Description
First published in 2002. The specific examples are dated, because business on the Internet changes rapidly. But the underlying principles and lessons hold true. "You're in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition into he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience -- which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives technology-oriented professionals a broad business perspective for tackling new online responsibilities."
Author: Richard Seltzer
Publisher: Seltzer Books
ISBN: 1455396125
Category : Computers
Languages : en
Pages : 298
Get Book Here
Book Description
First published in 2002. The specific examples are dated, because business on the Internet changes rapidly. But the underlying principles and lessons hold true. "You're in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition into he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience -- which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives technology-oriented professionals a broad business perspective for tackling new online responsibilities."
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400203821
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Author: Vickie Li
Publisher: No Starch Press
ISBN: 1718501552
Category : Computers
Languages : en
Pages : 444
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Book Description
Bug Bounty Bootcamp teaches you how to hack web applications. You will learn how to perform reconnaissance on a target, how to identify vulnerabilities, and how to exploit them. You’ll also learn how to navigate bug bounty programs set up by companies to reward security professionals for finding bugs in their web applications. Bug bounty programs are company-sponsored programs that invite researchers to search for vulnerabilities on their applications and reward them for their findings. This book is designed to help beginners with little to no security experience learn web hacking, find bugs, and stay competitive in this booming and lucrative industry. You’ll start by learning how to choose a program, write quality bug reports, and maintain professional relationships in the industry. Then you’ll learn how to set up a web hacking lab and use a proxy to capture traffic. In Part 3 of the book, you’ll explore the mechanisms of common web vulnerabilities, like XSS, SQL injection, and template injection, and receive detailed advice on how to find them and bypass common protections. You’ll also learn how to chain multiple bugs to maximize the impact of your vulnerabilities. Finally, the book touches on advanced techniques rarely covered in introductory hacking books but that are crucial to understand to hack web applications. You’ll learn how to hack mobile apps, review an application’s source code for security issues, find vulnerabilities in APIs, and automate your hacking process. By the end of the book, you’ll have learned the tools and techniques necessary to be a competent web hacker and find bugs on a bug bounty program.
Author: Beth Goldstein
Publisher: Dog Ear Publishing
ISBN: 9781457508066
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Beth Goldstein has taken her years of real world business experience and created a practical guide to help entrepreneurs navigate a lucky path to success. This book is a must-read if you want to accelerate growth at your company. Brian Moran, Executive Director/Sales Development - The Wall Street Journal This book is a must read for any entrepreneur who has wondered why some people seem to consistently benefit from lucky breaks while others seem to just miss. There are a number of things that an entrepreneur can do to improve their odds of success and in this book, Beth provides a clear and easy-to-follow process for any small business. Peter R. Russo, Director, Entrepreneurship Programs - Boston University School of Management This book shows that anyone can create luck in business with the right tools and effort. I feel lucky just to have read it! Barbara Weltman, Publisher - Big Ideas for Small Business Why Do Some Business Owners Appear To Have An Abundance Of Luck While Others Can't Get a Break? What Are Their Secrets? In her latest book, Lucky By Design, Beth Goldstein (author of The Ultimate Small Business Marketing Toolkit) exposes the fallacies and dangers of underestimating your own ability to create powerful 'lucky' business opportunities. Working with thousands of entrepreneurs around the world, Goldstein reveals solid evidence that it's simply not enough to work hard, but you have to work smart and perform key growth activities that impact your business's success. Packed with proven tools, tactics and strategies that you can use to create a solid business roadmap, Goldstein demonstrates how you can prepare for, recognize and take advantage of lucky opportunities. Whether you've just launched a company or have been running one for years, Lucky By Design will give you the insight and knowledge to navigate a path to success. Author, consultant, educator and founder of Marketing Edge Consulting Group, Beth Goldstein has empowered hundreds of entrepreneurs to successfully grow their companies. She helps companies gain an understanding of how their customers think and what influences their purchasing decisions, then applies this knowledge to create targeted business growth initiatives that drive revenue and fundamental growth while increasing profitability and customer loyalty. Her first book, The Ultimate Small Business Marketing Toolkit (McGraw-Hill) is used in 30+ cities around the U.S. to teach business owners the critical skills they need to accelerate growth. In addition, Beth conducts small business growth workshops around the U.S. and abroad, teaches Entrepreneurial Sales and Marketing at the Boston University School of Management and runs the university's $50K New Venture Competition. Beth has over 25 years of direct industry experience and holds an MBA from Boston University and a BA in economics and sociology from Brandeis University.
Author: Andrew McAfee
Publisher: W. W. Norton & Company
ISBN: 0393254305
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Author: Amy Chan
Publisher: HarperCollins
ISBN: 0062914758
Category : Self-Help
Languages : en
Pages : 227
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Book Description
“A relationship expert whose work is like that of a scientific Carrie Bradshaw.” —THE OBSERVER A self-affirming, holistic guide for everyone—single or married, divorced or dating—to transforming heartbreak into healing by the founder of the innovative and revolutionary Renew Breakup Bootcamp Amy Chan hit rock bottom when she discovered that her boyfriend cheated on her. Although she was angry and broken-hearted, Chan soon came to realize that the breakup was the shakeup she needed to redirect her life. Instead of descending into darkness, she used the pain of the breakup as a bridge to self-actualization. She devoted herself to learning various healing modalities from the ancient to the scientific, and dived into the psychology of love. It worked. Fast forward years later, Amy completely transformed her life, her relationships and founded a breakup bootcamp helping countless women heal their hearts. In Breakup Bootcamp, Amy Chan directs her experience as a relationship columnist and as the creator of Renew Breakup Bootcamp into a practical, thoughtful guide to turning broken hearts into an opportunity to break out of complacency and destructive habits. Dubbed "the Chief Heart Hacker," Amy Chan grounds her practical advice and tried and tested methods rooted in cutting-edge psychology and research, helping first her bootcamp attendees and now her readers most effectively heal and reclaim their self-love. Breakup Bootcamp comes at the perfect time, when many are feeling the intensity of being in or out of a relationship, lonely or suffocated, and flirting with old toxic relationships they’ve outgrown. Relatable, life-changing, and backed by sound scientific research, Breakup Bootcamp can help anyone turn their greatest heartbreak into a powerful tool for growth.
Author: Rob Ryan
Publisher: Cornell University Press
ISBN: 9780801488313
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.
Author: Melissa Byers
Publisher: That Actually Works
ISBN: 9780983028642
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.
Author: Richard Seltzer
Publisher: Seltzer Books
ISBN: 145544796X
Category : Computers
Languages : en
Pages : 127
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Book Description
This pioneering book, first published in 1997, details the process to empower businesses and individuals to build websites based on common interests and social interaction. It provides insights that are as relevant now as they were when the book was written.
Author: Richard Seltzer
Publisher: Seltzer Books
ISBN: 1455447951
Category : Computers
Languages : en
Pages : 54
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Book Description
The internet emerged and evolved so rapidly, that companies were faced with the need to adapt to a new environment.This early book focuses upon building communities on the Internet. It further provides information on establishing identity, motivation to succeed, and community. First published in 1995, many of the principals explained here still ring true.
