Hooked PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Hooked PDF full book. Access full book title Hooked by Nir Eyal. Download full books in PDF and EPUB format.
Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author:
Publisher: Random House Books for Young Readers
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 152
Get Book Here
Book Description
Thirteen teenagers relate their experiences with drugs and describe the different treatments that helped them "kick the habit."
Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Category : Business & Economics
Languages : en
Pages : 203
Get Book Here
Book Description
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: Michael Moss
Publisher: Random House
ISBN: 0812997301
Category : Business & Economics
Languages : en
Pages : 286
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.
Author: Catherine Greenman
Publisher: Random House Digital, Inc.
ISBN: 0385740093
Category : Juvenile Fiction
Languages : en
Pages : 290
Get Book Here
Book Description
After their relationship survives Will going to college, their love is tested again when Thea realizes she is pregnant.
Author: Rebecca Balcárcel
Publisher: Chronicle Books
ISBN: 1452170002
Category : Juvenile Fiction
Languages : en
Pages : 337
Get Book Here
Book Description
Quijana is a girl in pieces. One-half Guatemalan, one-half American: When Quijana's Guatemalan cousins move to town, her dad seems ashamed that she doesn't know more about her family's heritage. One-half crush, one-half buddy: When Quijana meets Zuri and Jayden, she knows she's found true friends. But she can't help the growing feelings she has for Jayden. One-half kid, one-half grown-up: Quijana spends her nights Skyping with her ailing grandma and trying to figure out what's going on with her increasingly hard-to-reach brother. In the course of this immersive and beautifully written novel, Quijana must figure out which parts of herself are most important, and which pieces come together to make her whole. This lyrical debut from Rebecca Balcárcel is a heartfelt poetic portrayal of a girl growing up, fitting in, and learning what it means to belong.
Author: Francis P. Prial
Publisher:
ISBN:
Category : Motorboats
Languages : en
Pages : 1536
Get Book Here
Book Description
Author: Pat Cadigan
Publisher: Gateway
ISBN: 147320190X
Category : Fiction
Languages : en
Pages : 580
Get Book Here
Book Description
From the SF Gateway, the most comprehensive digital library of classic SFF titles ever assembled, comes an ideal sample introduction to the compelling work of Pat Cadigan, two-times winner of the ARTHUR C. CLARKE AWARD. Pat Cadigan has been dubbed 'the Queen of Cyberpunk' but her novels defy such narrow categorisation. In addition to winning two ARTHUR C. CLARKE AWARDs and a WORLD FANTASY AWARD, she has been nominated for the HUGO, NEBULA and PHILIP K. DICK AWARDs and garnered praise from such genre heavyweights as Neil Gaiman, William Gibson and Bruce Sterling. Few writers are as adept at facing the onrushing near-future as Pat Cadigan, and this volume perfectly showcases that skill, featuring TEA FROM AN EMPTY CUP, PHILIP K. DICK AWARD-finalist MINDPLAYERS and the ARTHUR C. CLARKE AWARD-winning FOOLS.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 540
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Aeronautics
Languages : en
Pages : 44
Get Book Here
Book Description
The naval aviation safety review.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 850
Get Book Here
Book Description
