War in the Boardroom PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download War in the Boardroom PDF full book. Access full book title War in the Boardroom by Al Ries. Download full books in PDF and EPUB format.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0061973130
Category : Business & Economics
Languages : en
Pages : 310
Get Book
Book Description
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0061973130
Category : Business & Economics
Languages : en
Pages : 310
Get Book
Book Description
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0061973130
Category : Business & Economics
Languages : en
Pages : 310
Get Book
Book Description
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0061742732
Category : Business & Economics
Languages : en
Pages : 322
Get Book
Book Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Author: Patrick O'Farrell
Publisher:
ISBN: 9781646544448
Category :
Languages : en
Pages : 210
Get Book
Book Description
War room to Board room is a well-organized collection containing over 50 leadership techniques used by West Pointers who developed their leadership skills as top officers in the military and now apply these same techniques in business. Now as Chairman's and CEOs, Medical Executive Doctors, Business Executives, Inventors and Founders of Companies built on Innovation, Combat Aviators, and current senior public executives offer their leadership lessons that helped them along the way. Each lesson told as a story when they learned it, then captured again at the end of the chapter with all lessons summarized at the end of the book for easy reference. A useful leader handbook to keep nearby on every business leader's desk. "Very useful for leaders in any environment: business, military, church group efforts, sports, volunteer projects... Any place there is a group to be led, universal lessons that apply from war room to boardroom." (Alex Gorsky, Chairman and Chief Executive Officer, Johnson & Johnson, West Point-Warrior Class) "Several war room to boardroom leadership examples included-a great read." (Mike Durant, President and Founder, Pinnacle Solutions Inc., Author of In the Company of Heroes, Combat Aviator-Black Hawk Down) "Excellent Leadership Lessons inside. War Room to Boardroom gets my vote!" (Delvin Sullivan, Entrepreneur and Philanthropist, Author, of The Wealthy Child, Iraqi Freedom Veteran [2X]) "O'Farrell and Hegarty offer many hands-on tips to use when leading organizations to victory. Well done!" (Nick Logan, Founder and Chairman of Cornerstone Payment Systems, Author and Screenwriter, Owner, College Hula Bowl)
Author: Gabriel Stricker
Publisher: St. Martin's Griffin
ISBN: 1429981261
Category : Humor
Languages : en
Pages : 304
Get Book
Book Description
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Author: Mark L. Herman
Publisher: McGraw Hill Professional
ISBN: 0071596895
Category : Business & Economics
Languages : en
Pages : 320
Get Book
Book Description
If you had the opportunity to probe the future, make strategic choices, and view their consequences before making expensive and irretrievable decisions, wouldn't you take advantage of it? Of course you would. And in a world of asymmetrical conflict, security threats, intense global competition, and economic uncertainty, there is an even higher premium on road-testing plans and strategies--whether they're spearheaded by government organizations, transnational corporations, or emerging megacommunities. Wargaming for Leaders provides a methodology to get at the issues that one leader, no matter how visionary, cannot grasp on his or her own. How? By bringing together the real experts on the topic at hand to wage “cognitive warfare.” Through tapping the collective wisdom surrounding an issue, experts can experience the future in a risk-free environment and find answers to questions that had not been on their radar--often with unexpected and startling results. With examples from the fields of military, corporate, and public policy, three wargaming developers from Booz Allen Hamilton deliver compelling insights on this problem-solving method, including fascinating details on how A large equipment manufacturer determined whether making a merger was strategically right for its business growth, as well as which technology investments it needed to drop A four-star U.S. general tested his war plan for Iraq and uncovered specific fixes that might have prevented a prolonged conflict An increasingly clogged air-traffic system faced a security-versus-convenience issue determined whether military airspace could be used during peak demand periods Wargaming allows organizations of every type and every size to organize information, plot out scenarios, and tap into the collective expertise of participants. The results allow everyone to identify and tackle obstacles, solve problems, and find new ways to innovate and further performance goals. Get ready for the battle of your organizational life--and prepare to reap the spoils of victory.
Author: Eli Mina
Publisher: AMACOM/American Management Association
ISBN: 0814410588
Category : Business & Economics
Languages : en
Pages : 209
Get Book
Book Description
A renowned meeting mentor and author offes a proactive guide to preventing conflict in even the toughest boardroom situations.
Author: Suzanne S. Harrison
Publisher: John Wiley & Sons
ISBN: 0470007427
Category : Law
Languages : en
Pages : 240
Get Book
Book Description
Capitalize on Your Company's Intangible Assets... Leading Companies Show You How "Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone in the intangibles management community who seeks to go beyond intellectual property and understand and capitalize on the full range of a firm's intellectual capital." --Julie Davis, coauthor, Edison in the Boardroom "Harrison and Sullivan continue to elevate understanding of the value of intellectual assets and, more importantly, provide a 'clinic' on the practical steps necessary to turn theory into bottom-line results." --Jeff Weedman, Vice President, External Business Development The Procter & Gamble Company "Einstein in the Boardroom is a valuable guide for business managers considering how to leverage intangible assets for profit." --Joe Beyers, Vice President, Intellectual Property Licensing, Hewlett-Packard Company "Going deeper into value creation for companies, Einstein in the Boardroom describes new ways to extract value from 'I-stuff' on knowledge, a tremendous asset that is too rarely exploited and could be leveraged by all readers of this great book." --Beatrix de Russe, Executive Vice President, Licensing and Intellectual Property, Thomson "Einstein in the Boardroom is a must-read for CEOs, CFOs, and board chairs facing the financial governance issues of share price, wealth creation, and value realization. When today's financial management systems may only deal with 20 percent of the value of the firm, Harrison and Sullivan offer a look at what a company can do to successfully create and extract value from the 'other' 80 percent, and they show you how other companies have done it!" --Bill Swirsky, Vice President, Knowledge Development The Canadian Institute of Chartered Accountants "Identifying, managing, and leveraging knowledge and intangible assets has enabled Cargill to differentiate itself from its competitors and increase its profitability. Harrison and Sullivan provide a clear perspective on how intangible assets fit within the corporate landscape and how to manage them to increase value for the organization." --Harry J. Gwinnell, Vice President and Chief IP Counsel, Cargill
Author: Ronald Schaffer
Publisher: Oxford University Press
ISBN: 0195364287
Category : History
Languages : en
Pages : 263
Get Book
Book Description
After such conflicts as World War II, Vietnam, and now the Persian Gulf, the First World War seems a distant, almost ancient event. It conjures up images of trenches, horse-drawn wagons, and old-fashioned wide-brimmed helmets--a conflict closer to the Civil War than to our own time. It hardly seems an American war at all, considering we fought for scarcely over a year in a primarily European struggle. But, as Ronald Schaffer recounts in this fascinating new book, the Great War wrought a dramatic revolution in America, wrenching a diverse, unregulated, nineteenth-century society into the modern age. Ranging from the Oval Office to corporate boardroom, from the farmyard to the battlefield, America in the Great War details a nation reshaped by the demands of total war. Schaffer shows how the Wilson Administration used persuasion, manipulation, direct control, and the cooperation of private industries and organizations to mobilize a freewheeling, individualist country. The result was a war-welfare state, imposing the federal government on almost every aspect of American life. He describes how it spread propaganda, enforced censorship, and stifled dissent. Political radicals, religious pacifists, German-Americans, even average people who voiced honest doubts about the war suffered arrest and imprisonment. The government extended its control over most of the nation's economic life through a series of new agencies--largely filled with managers from private business, who used their new positions to eliminate competition and secure other personal and corporate gains. Schaffer also details the efforts of scholars, scientists, workers, women, African- Americans, and of social, medical, and moral reformers, to use the war to advance their own agendas even as they contributed to the drive for victory. And not the least important is his account of how soldiers reacted to the reality of war--both at the front lines and at the rear--revealing what brought the doughboys to the battlefield, and how they went through not only horror and disillusionment but felt a fervent patriotism as well. Some of the upheavals Schaffer describes were fleeting--as seen in the thousands of women who had to leave their wartime jobs when the boys came home--but others meant permanent change and set precedents for such future programs as the New Deal. By showing how American life would never be the same again after the Armistice, America in the Great War lays a new foundation for understanding both the First World War and twentieth-century America.
Author: Muhammad Fataar
Publisher: BookRix
ISBN: 3748714661
Category : Business & Economics
Languages : en
Pages : 166
Get Book
Book Description
Description: The book, Strategy - Winning Wars in The Boardroom & Beyond, is a humble attempt to take strategy, which is implemented from the boardrooms down to the laymen on the floor, and to clear up the aura surrounding the phrase quoted by many a manager, and to give it simple context so that it can be taken home by all levels of employment, even the cleaners, and to understand it to the degree that they could own it and implement it in their daily lives. I am also trying to inculcate who I am, my background, my journey through life, and my Creator, into this system and thus looking at various faculties in Islam that could aid in our endeavor to continuously improve ourselves. My journey covers some aspects of my life and thus mostly the stories would be personal to try to make the laymen understand and to show how I was guided through my journey. Lastly, I am also trying to prevent others from making the mistakes I have made and for this reason I have included some sort of guide that could be followed, whether you are corporate or medium or small enterprises or whether you are a merchant or a trader, that would take you, should you follow it religiously and God Willing, to certain success. Alhamdu Lillaah for the Creator of all who have sent us our beloved Prophet (May Peace and Blessings be upon him and his family), to show us how to live and how to be with others.
