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Author: Bryan Eisenberg
Publisher: Thomas Nelson Inc
ISBN: 9780785218975
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.
Author: Bryan Eisenberg
Publisher: Thomas Nelson Inc
ISBN: 9780785218975
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.
Author: Bryan Eisenberg
Publisher: HarperCollins Leadership
ISBN: 1418566632
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Author: Ken Yarmosh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449397336
Category : Computers
Languages : en
Pages : 354
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Book Description
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic
Author: Kevin Darné
Publisher: Createspace Independent Publishing Platform
ISBN: 9781468104721
Category : Dating (Social customs)
Languages : en
Pages : 0
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Book Description
2012 ForeWord Reviews Book of the Year Award Finalist for the "Family & Relationships" category.Award Winning Finalist in the 'Self-Help: Relationships' category of the 2013 International Book Awards.My Cat Won't Bark! (A Relationship Epiphany) is about seeing things as they are in our relationships. It's stripping away any illusions we may have conjured up and removing unrealistic expectations. It is a primary and primal message of self-empowerment. Kevin Darn� delivers the all-important message that we tend to forget: Life is a personal journey. Our lives are the result of decisions and choices we have made. Each of us chooses our own friends, lovers, and spouse. We have the ability to learn from our mistakes and make better choices for ourselves in the future. When we change, our circumstances change.Darn� attacks the well-established Changing Water into Wine Myth, Communication Myth, Relationship Work Myth, Unrealistic Romantic Myth, and Monogamy Myth. My Cat Won't Bark!: reveals and defines The Three Basic Types of Cheaters, The Real Meaning of Commitment, The One: Separating Myth from Reality, The Six Common Mistakes Women Make with Online Dating, The Recipe for Relationship Happiness, Finding Your Own Way, and much, much more!My Cat Won't Bark! (A Relationship Epiphany) will forever change the way you view and choose your relationships.
Author: Bryan Eisenberg
Publisher: John Wiley & Sons
ISBN: 0470612665
Category : Computers
Languages : en
Pages : 476
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Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: Stephen Abram
Publisher: American Library Association
ISBN: 9780838909324
Category : Language Arts & Disciplines
Languages : en
Pages : 220
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Book Description
Stephen Abram has the knack for seeing and expressing the obvious long before most people become aware of the issue. With bibliography of Abram's works and recommended reading list, this volume gives perspective on the future of the library profession, challenges preconceptions, and helps librarians stay ahead of the learning curve.
Author: Jeffrey Eisenberg
Publisher:
ISBN: 9781932226058
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Presents the four principles that are the foundation of Amazon.com and its success. The "four pillars" are presented through a dialogue between an older man and a younger man during a road trip.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: Cat Warren
Publisher:
ISBN: 9781925228939
Category : Dogs
Languages : en
Pages : 352
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Book Description
A World Book Night book. A New York Times-bestselling book about the extraordinary abilities of man's best friend. When Cat Warren adopted Solo, an unruly German shepherd puppy, she soon began to wonder what she'd let herself in for. Solo's boundless energy was what made him loveable -- but it also made him exhausting, and difficult to train. Then she struck upon an idea: what Solo needed was something to do. Like many dogs, Solo was destined to work: using his nose to help the police locate missing people. In this lively, accessible book, Warren details Solo's journey from troublesome pup to expert cadaver dog, and explores the fascinating hidden world of animals that do essential work and the handlers who train them.
Author: Jennifer Grappone
Publisher: John Wiley & Sons
ISBN: 0470382112
Category : Computers
Languages : en
Pages : 386
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Book Description
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
