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Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark? PDF Author: Bryan Eisenberg
Publisher: Thomas Nelson Inc
ISBN: 9780785218975
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.