Author: Dan Strutzel
Publisher: HBG
ISBN: 1469066785
Category : Self-Help
Languages : en
Pages : 189
Book Description
The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. In Word Power for Business, Dan presents 500 words and short expressions from a variety of different business categories. Each session of the program introduces approximately 25 words. First there is an informal conversation between a male and female, seeing the vocabulary in context. Next Dan discusses each word or phrase and its definition. Finally, he reinforces the word and its meaning with another example in a sentence. There are four sessions on banking and finance, four on marketing, and four on negotiation. Other sessions focus on sales, entrepreneurship, human resources, e-business, and leadership. The program's intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it-and both are changing very fast. With Word Power for Business, you'll keep pace with those changes and watch your career benefit as a result!
Word Power for Business
Author: Dan Strutzel
Publisher: HBG
ISBN: 1469066785
Category : Self-Help
Languages : en
Pages : 189
Book Description
The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. In Word Power for Business, Dan presents 500 words and short expressions from a variety of different business categories. Each session of the program introduces approximately 25 words. First there is an informal conversation between a male and female, seeing the vocabulary in context. Next Dan discusses each word or phrase and its definition. Finally, he reinforces the word and its meaning with another example in a sentence. There are four sessions on banking and finance, four on marketing, and four on negotiation. Other sessions focus on sales, entrepreneurship, human resources, e-business, and leadership. The program's intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it-and both are changing very fast. With Word Power for Business, you'll keep pace with those changes and watch your career benefit as a result!
Publisher: HBG
ISBN: 1469066785
Category : Self-Help
Languages : en
Pages : 189
Book Description
The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. In Word Power for Business, Dan presents 500 words and short expressions from a variety of different business categories. Each session of the program introduces approximately 25 words. First there is an informal conversation between a male and female, seeing the vocabulary in context. Next Dan discusses each word or phrase and its definition. Finally, he reinforces the word and its meaning with another example in a sentence. There are four sessions on banking and finance, four on marketing, and four on negotiation. Other sessions focus on sales, entrepreneurship, human resources, e-business, and leadership. The program's intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it-and both are changing very fast. With Word Power for Business, you'll keep pace with those changes and watch your career benefit as a result!
Vocabulary Power for Business: 500 Words You Need to Transform Your Career and Your Life
Author: Dan Strutzel
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722521155
Category : Language Arts & Disciplines
Languages : en
Pages : 109
Book Description
The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. In Vocabulary Power for Business, Dan presents 500 words and short expressions from a variety of different business categories. Each section introduces approximately 25 words. Dan discusses each word or phrase and its definition. He then, reinforces the word and its meaning with another example in a sentence. There are four sections on banking and finance, four on marketing, and four on negotiation. Other sections focus on sales, entrepreneurship, human resources, e-business, and leadership. The book's intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it - and both are changing very fast. With Vocabulary Power for Business, you'll keep pace with those changes and watch your career benefit as a result!
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722521155
Category : Language Arts & Disciplines
Languages : en
Pages : 109
Book Description
The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. For instance, words and phrases from the realm of sales can also apply to management or finance under a variety of circumstances. In Vocabulary Power for Business, Dan presents 500 words and short expressions from a variety of different business categories. Each section introduces approximately 25 words. Dan discusses each word or phrase and its definition. He then, reinforces the word and its meaning with another example in a sentence. There are four sections on banking and finance, four on marketing, and four on negotiation. Other sections focus on sales, entrepreneurship, human resources, e-business, and leadership. The book's intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it - and both are changing very fast. With Vocabulary Power for Business, you'll keep pace with those changes and watch your career benefit as a result!
30 Days to a More Powerful Vocabulary
Author: Dan Strutzel
Publisher: HBG
ISBN: 1469063875
Category : Self-Help
Languages : en
Pages : 190
Book Description
A Bigger Vocabulary = A Brighter Future Words. They're the foundation of nearly everything of value in our world. They have the power to create and the power to destroy. The power to inspire and to terrify. The power to enlighten and also to obscure. And, more specifically for you, they have the power to attract wealth and success and guarantee your brighter future. This is not hyperbole - it is based on rock-solid research. Studies show that those people with large vocabularies are smarter, wealthier, and happier than the average person - and substantially so. And here's the best news of all: a large vocabulary is not tied to your social status, your genes, or even your education level. It is a skill that can be learned - and it takes only 30 days. In this cutting-edge program, 30 Days to a More Powerful Vocabulary, personal development expert and English enthusiast Dan Strutzel will instruct, enlighten, and inspire you with a concentrated 30-day program that will teach you over 500 words. But, more than teaching you these words, the uniquely designed program will ensure that these words become a habit-knit part of your life - and with minimal effort on your part. Best of all, research shows that learning new words has an exponential effect on the size of your vocabulary - since learning one word naturally produces an association between two to three more words. In short, after reading and applying the system in this 30-day program, you will not only have a bigger vocabulary - you will have a brighter future! Here's just a sampling of what you'll learn: The 10 myths about building a dynamic vocabulary The secret behind the exponential effect of vocabulary building A 30-day program designed to maximize learning and comprehension of over 500 words The words you need to know about money and financial issues The words you need to know about persuading others The words you need to know about marriage, parenting, and other relationships The words you need to know about science The words you need to know to be a great conversationalist Why building a large, dynamic vocabulary is even more valuable in the digital age And much more!
Publisher: HBG
ISBN: 1469063875
Category : Self-Help
Languages : en
Pages : 190
Book Description
A Bigger Vocabulary = A Brighter Future Words. They're the foundation of nearly everything of value in our world. They have the power to create and the power to destroy. The power to inspire and to terrify. The power to enlighten and also to obscure. And, more specifically for you, they have the power to attract wealth and success and guarantee your brighter future. This is not hyperbole - it is based on rock-solid research. Studies show that those people with large vocabularies are smarter, wealthier, and happier than the average person - and substantially so. And here's the best news of all: a large vocabulary is not tied to your social status, your genes, or even your education level. It is a skill that can be learned - and it takes only 30 days. In this cutting-edge program, 30 Days to a More Powerful Vocabulary, personal development expert and English enthusiast Dan Strutzel will instruct, enlighten, and inspire you with a concentrated 30-day program that will teach you over 500 words. But, more than teaching you these words, the uniquely designed program will ensure that these words become a habit-knit part of your life - and with minimal effort on your part. Best of all, research shows that learning new words has an exponential effect on the size of your vocabulary - since learning one word naturally produces an association between two to three more words. In short, after reading and applying the system in this 30-day program, you will not only have a bigger vocabulary - you will have a brighter future! Here's just a sampling of what you'll learn: The 10 myths about building a dynamic vocabulary The secret behind the exponential effect of vocabulary building A 30-day program designed to maximize learning and comprehension of over 500 words The words you need to know about money and financial issues The words you need to know about persuading others The words you need to know about marriage, parenting, and other relationships The words you need to know about science The words you need to know to be a great conversationalist Why building a large, dynamic vocabulary is even more valuable in the digital age And much more!
30 Days to a More Powerful Business Vocabulary
Author: Dan Strutzel
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722524286
Category : Business & Economics
Languages : en
Pages : 155
Book Description
“...A LEARNING EXPERIENCE THAT CAN CHANGE YOUR LIFE FOREVER.” -BRIAN TRACY The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, Dan presents over 500 words and short expressions from a variety of different business categories. Each section introduces approximately 25 words. Each of the words are initially presented in a story or conversation, so you can experience the correct context in which the words are used. Dan then discusses each word or phrase and its definition. Finally, he reinforces the word and its meaning with another example in a sentence. And of course, Dan has you make all of the words a part of your permanent vocabulary by using his “30-day learning program” based on well-known super-learning principles. There are four sections on banking and finance, four on marketing, and four on negotiation. Other sections focus on sales, entrepreneurship, human resources, e-business, leadership, and an all-new section on remote learning! The book’s intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it—and both are changing very fast. With 30 Days to a More Powerful Business Vocabulary, you’ll keep pace with those changes and watch your career benefit as a result!
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722524286
Category : Business & Economics
Languages : en
Pages : 155
Book Description
“...A LEARNING EXPERIENCE THAT CAN CHANGE YOUR LIFE FOREVER.” -BRIAN TRACY The author of the best-selling 30 Days to a More Powerful Vocabulary, Dan Strutzel, now puts his focus on communicating successfully in the business world! Business is just like any sector or topic, with its own language, customs, codes, and terminologies. Different aspects of business can have their own distinctive terminology, which can also overlap. In 30 Days to a More Powerful Business Vocabulary, Dan presents over 500 words and short expressions from a variety of different business categories. Each section introduces approximately 25 words. Each of the words are initially presented in a story or conversation, so you can experience the correct context in which the words are used. Dan then discusses each word or phrase and its definition. Finally, he reinforces the word and its meaning with another example in a sentence. And of course, Dan has you make all of the words a part of your permanent vocabulary by using his “30-day learning program” based on well-known super-learning principles. There are four sections on banking and finance, four on marketing, and four on negotiation. Other sections focus on sales, entrepreneurship, human resources, e-business, leadership, and an all-new section on remote learning! The book’s intention is to be entertaining, informative, and inspiring. As the world changes, language changes with it—and both are changing very fast. With 30 Days to a More Powerful Business Vocabulary, you’ll keep pace with those changes and watch your career benefit as a result!
Louder Than Words
Author: Joe Navarro
Publisher: Harper Collins
ISBN: 0062015044
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Successfully navigate the business world by understanding what your manager and coworkers are really thinking. The secret is nonverbal intelligence—the ability to interpret and use nonverbal signals in business to assess and influence others. In Louder Than Words, bestselling author and behavior expert Joe Navarro shows you how to decode what's really being said at meetings, interviews, negotiations, presentations, business meals, and more, including the casual exchanges that often impact decisions and reputations. You can jump-start your career, close the deal, keep your customers, secure new ones, and lead your company with confidence once you discover how to: Read body language and discern non-verbal cues of concern, disagreement, or doubt—even over the phone Master the all-important first impression and use settings, seating, and gestures to inspire and captivate Recognize habits that send the wrong message—and learn what postures, work practices, work spaces, and even electronic habits say about people
Publisher: Harper Collins
ISBN: 0062015044
Category : Business & Economics
Languages : en
Pages : 258
Book Description
Successfully navigate the business world by understanding what your manager and coworkers are really thinking. The secret is nonverbal intelligence—the ability to interpret and use nonverbal signals in business to assess and influence others. In Louder Than Words, bestselling author and behavior expert Joe Navarro shows you how to decode what's really being said at meetings, interviews, negotiations, presentations, business meals, and more, including the casual exchanges that often impact decisions and reputations. You can jump-start your career, close the deal, keep your customers, secure new ones, and lead your company with confidence once you discover how to: Read body language and discern non-verbal cues of concern, disagreement, or doubt—even over the phone Master the all-important first impression and use settings, seating, and gestures to inspire and captivate Recognize habits that send the wrong message—and learn what postures, work practices, work spaces, and even electronic habits say about people
30 Days to a More Powerful Vocabulary
Author: Dan Strutzel
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722520973
Category : Language Arts & Disciplines
Languages : en
Pages : 113
Book Description
A Bigger Vocabulary = A Brighter Future. Words. They're the foundation of nearly everything of value in our world. They have the power to create and the power to destroy. The power to inspire and to terrify. The power to enlighten and also to obscure. And, more specifically for you, they have the power to attract wealth and success and guarantee your brighter future. This is not hyperbole - it is based on rock-solid research. Studies show that those people with large vocabularies are smarter, wealthier, and happier than the average person - and substantially so. And here's the best news of all: a large vocabulary is not tied to your social status, your genes, or even your education level. It is a skill that can be learned - and it takes only 30 days. In this cutting-edge program, 30 Days to a More Powerful Vocabulary, personal development expert and English enthusiast Dan Strutzel will instruct, enlighten, and inspire you with a concentrated 30-day program that will teach you over 500 words. But, more than teaching you these words, the uniquely designed program will ensure that these words become a habit-knit part of your life - and with minimal effort on your part. Best of all, research shows that learning new words has an exponential effect on the size of your vocabulary - since learning one word naturally produces an association between two to three more words. In short, after reading and applying the system in this 30-day program, you will not only have a bigger vocabulary - you will have a brighter future! Here's just a sampling of what you'll learn: The 10 myths about building a dynamic vocabulary The secret behind the exponential effect of vocabulary building A 30-day program designed to maximize learning and comprehension of over 500 words The words you need to know about money and financial issues The words you need to know about persuading others The words you need to know about marriage, parenting, and other relationships The words you need to know about science The words you need to know to be a great conversationalist Why building a large, dynamic vocabulary is even more valuable in the digital age And much more!
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722520973
Category : Language Arts & Disciplines
Languages : en
Pages : 113
Book Description
A Bigger Vocabulary = A Brighter Future. Words. They're the foundation of nearly everything of value in our world. They have the power to create and the power to destroy. The power to inspire and to terrify. The power to enlighten and also to obscure. And, more specifically for you, they have the power to attract wealth and success and guarantee your brighter future. This is not hyperbole - it is based on rock-solid research. Studies show that those people with large vocabularies are smarter, wealthier, and happier than the average person - and substantially so. And here's the best news of all: a large vocabulary is not tied to your social status, your genes, or even your education level. It is a skill that can be learned - and it takes only 30 days. In this cutting-edge program, 30 Days to a More Powerful Vocabulary, personal development expert and English enthusiast Dan Strutzel will instruct, enlighten, and inspire you with a concentrated 30-day program that will teach you over 500 words. But, more than teaching you these words, the uniquely designed program will ensure that these words become a habit-knit part of your life - and with minimal effort on your part. Best of all, research shows that learning new words has an exponential effect on the size of your vocabulary - since learning one word naturally produces an association between two to three more words. In short, after reading and applying the system in this 30-day program, you will not only have a bigger vocabulary - you will have a brighter future! Here's just a sampling of what you'll learn: The 10 myths about building a dynamic vocabulary The secret behind the exponential effect of vocabulary building A 30-day program designed to maximize learning and comprehension of over 500 words The words you need to know about money and financial issues The words you need to know about persuading others The words you need to know about marriage, parenting, and other relationships The words you need to know about science The words you need to know to be a great conversationalist Why building a large, dynamic vocabulary is even more valuable in the digital age And much more!
TouchPoints
Author: Douglas Conant
Publisher: John Wiley & Sons
ISBN: 1118075544
Category : Business & Economics
Languages : en
Pages : 213
Book Description
A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
Publisher: John Wiley & Sons
ISBN: 1118075544
Category : Business & Economics
Languages : en
Pages : 213
Book Description
A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
The Unspoken Rules
Author: Gorick Ng
Publisher: Harvard Business Press
ISBN: 1647820456
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.
Publisher: Harvard Business Press
ISBN: 1647820456
Category : Business & Economics
Languages : en
Pages : 194
Book Description
Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.
The Power of Charisma
Author: Dan Strutzel
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722520086
Category : Business & Economics
Languages : en
Pages : 130
Book Description
Most everyone has something they are passionate about. But without the ability to actually effect change, things just stay the same. To truly inspire change, we must be able to explain the problem, inspire people to join us, and create a vision for the new reality that motivates others to take the actions that lead to lasting transformation. Inspiring change requires charisma—the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience. Charisma, a social skill, like listening, can be learned. Once learned, it becomes the difference between being heard or ignored. Whether you’re the head of a company, a Girl Scout troop leader, or a freelance artist all alone in your studio, charisma can help you get what you want.
Publisher: Gildan Media LLC aka G&D Media
ISBN: 1722520086
Category : Business & Economics
Languages : en
Pages : 130
Book Description
Most everyone has something they are passionate about. But without the ability to actually effect change, things just stay the same. To truly inspire change, we must be able to explain the problem, inspire people to join us, and create a vision for the new reality that motivates others to take the actions that lead to lasting transformation. Inspiring change requires charisma—the ability to communicate a clear, visionary, and inspirational message that captivates and motivates an audience. Charisma, a social skill, like listening, can be learned. Once learned, it becomes the difference between being heard or ignored. Whether you’re the head of a company, a Girl Scout troop leader, or a freelance artist all alone in your studio, charisma can help you get what you want.
Words That Work
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.