Translation or Transcreation? Discourses, Texts and Visuals

Translation or Transcreation? Discourses, Texts and Visuals PDF Author: Cinzia Spinzi
Publisher: Cambridge Scholars Publishing
ISBN: 1527525600
Category : Language Arts & Disciplines
Languages : en
Pages : 193

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Book Description
This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.

Translation or Transcreation? Discourses, Texts and Visuals

Translation or Transcreation? Discourses, Texts and Visuals PDF Author: Cinzia Spinzi
Publisher: Cambridge Scholars Publishing
ISBN: 1527525600
Category : Language Arts & Disciplines
Languages : en
Pages : 193

Get Book Here

Book Description
This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as fansubbing, fandubbing, and crowdsourcing, transcreation has challenged the traditional structure of the translation market, the agency and ethics of the discipline, and encouraged new research in translation studies. A debate has emerged around the two concepts of translation and transcreation, mostly in terms of differences between the two practices and issues such as creativity, abusive translation and appropriation. Mainly applied to commercial translation, transcreation is now gaining momentum among translation scholars in broader areas of application, going beyond the early focus of promotional and advertising products where it was initially practised. In the specific context of this volume, transcreation is discussed in relation to a variety of textual and visual genres that range from poetry, prose, theatre, film and television to tourism and highly specialised legal texts.

Imaging the Caribbean

Imaging the Caribbean PDF Author: P. Mohammed
Publisher: Palgrave Macmillan
ISBN: 9780230104495
Category : Social Science
Languages : en
Pages : 0

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Book Description
This ground-breaking study of the Caribbean's iconography traces the history of visual representations of the region,as perceived by outsider and insider alike, over the last five hundred years. It circles the Caribbean while focusing on Haiti, Jamaica, Trinidad, and Barbados, tracing the parameters drawn on each society by the colonial encounter and drawing from the methodologies and material of history, literature, art, gender, and cultural studies.

Translation Translation

Translation Translation PDF Author:
Publisher: BRILL
ISBN: 9004490094
Category : Language Arts & Disciplines
Languages : en
Pages : 629

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Book Description
Translation Translation contributes to current debate on the question of translation dealt with in an interdisciplinary perspective, with implications not only of a theoretical order but also of the didactic and the practical orders. In the context of globalization the question of translation is fundamental for education and responds to new community needs with reference to Europe and more extensively to the international world. In its most obvious sense translation concerns verbal texts and their relations among different languages. However, to remain within the sphere of verbal signs, languages consist of a plurality of different languages that also relate to each other through translation processes. Moreover, translation occurs between verbal languages and nonverbal languages and among nonverbal languages without necessarily involving verbal languages. Thus far the allusion is to translation processes within the sphere of anthroposemiosis. But translation occurs among signs and the signs implicated are those of the semiosic sphere in its totality, which are not exclusively signs of the linguistic-verbal order. Beyond anthroposemiosis, translation is a fact of life and invests the entire biosphere or biosemiosphere, as clearly evidenced by research in “biosemiotics”, for where there is life there are signs, and where there are signs or semiosic processes there is translation, indeed semiosic processes are translation processes. According to this approach reflection on translation obviously cannot be restricted to the domain of linguistics but must necessarily involve semiotics, the general science or theory of signs. In this theoretical framework essays have been included not only from major translation experts, but also from researchers working in different areas, in addition to semiotics and linguistics, also philosophy, literary criticism, cultural studies, gender studies, biology, and the medical sciences. All scholars work on problems of translation in the light of their own special competencies and interests.

Translation and Objects

Translation and Objects PDF Author: Ma Carmen África Vidal Claramonte
Publisher: Taylor & Francis
ISBN: 1040099149
Category : Language Arts & Disciplines
Languages : en
Pages : 138

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Book Description
Translation and Objects offers a new and original perspective in Translation Studies, originating from the conviction that in today’s world translation is pervasive. Building on the ideas of scholars who have expanded the boundaries of the discipline, this book focuses on the analysis of objects that migrants carry with them on their journey of migration. The ideas of displacement and constant movement are key throughout these pages. Migrants live translation literally, because displacement is a leitmotif for them. Translation and Objects analyzes migrant objects—such as shoes, stones, or photographs—as translation sites that function as expressions as well as sources of emotions. These displaced emotional objects, laden with meanings and sentiments, tell many stories, saying a great deal about their owners, who almost never have a voice. This book shows how meaning is displaced through the materiality, texture, smells, sensations, and forms of moving objects. Including examples of translations that have been created from a no-nlinguistic perspective and exploring linguistic issues whilst connecting them to other fields such as anthropology and sociology, Vidal sets out a broad vision of translation. This is critical reading for translation theory courses within Translation Studies, comparative literature, and cultural studies. With the exception of Chapter 3, no part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.”

Translation and Interpretation

Translation and Interpretation PDF Author: Raul Calzoni
Publisher: V&R Unipress
ISBN: 3847014730
Category : Literary Criticism
Languages : en
Pages : 313

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Book Description
A volume in honour of Angela Locatelli The book explores the significance of literary translation and interpretation, in the widest sense of terms, as multiple processes of meaning and cultural transfer, by investigating how and why literature can be considered as a repository and a disseminator of knowledge and values. Featuring essays by a number of scholars focusing on a wide range of literary and critical texts of different nations and cultures and encompassing the last three centuries, this book intends to offer a contribution to the study of translation and interpretation as literary processes of cultural and epistemic dissemination of knowledge from both a theoretical and a practical perspective.

Sites of Translation

Sites of Translation PDF Author: Laura Gonzales
Publisher: University of Michigan Press
ISBN: 047212434X
Category : Literary Criticism
Languages : en
Pages : 179

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Book Description
Winner of the 2016 Sweetland Digital Rhetoric Collaborative Book Prize Sites of Translation illustrates the intricate rhetorical work that multilingual communicators engage in as they translate information for their communities. Blending ethnographic and empirical methods from multiple disciplines, Laura Gonzales provides methodological examples of how linguistic diversity can be studied in practice, both in and outside the classroom, and provides insights into the rhetorical labor that is often unacknowledged and made invisible in multilingual communication. Sites of Translation is relevant to researchers and teachers of writing as well as technology designers interested in creating systems, pedagogies, and platforms that will be more accessible and useful to multilingual audiences. Gonzales presents multilingual communication as intellectual labor that should be further valued in both academic and professional spaces, and supported by multilingual technologies and pedagogies that center the expertise of linguistically diverse communicators.

Becoming a Translator

Becoming a Translator PDF Author: Douglas Robinson
Publisher: Routledge
ISBN: 1000763536
Category : Language Arts & Disciplines
Languages : en
Pages : 276

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Book Description
Fusing theory with advice and information about the practicalities of translating, Becoming a Translator is the essential resource for novice and practicing translators. The book explains how the market works, helps translators learn how to translate faster and more accurately, as well as providing invaluable advice and tips about how to deal with potential problems, such as stress. The fourth edition has been revised and updated throughout, offering: a whole new chapter on multimedia translation, with a discussion of the move from "intersemiotic translation" to "audiovisual translation," "media access" and "accessibility studies" new sections on cognitive translation studies, translation technology, online translator communities, crowd-sourced translation, and online ethnography "tweetstorms" capturing the best advice from top industry professionals on Twitter student voices, especially from Greater China Including suggestions for discussion, activities, and hints for the teaching of translation, and drawing on detailed advice from top translation professionals, the fourth edition of Becoming a Translator remains invaluable for students and teachers of Translation Studies, as well as those working in the field of translation.

The Design Experience

The Design Experience PDF Author: Mike Press
Publisher: Routledge
ISBN: 1351891707
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today's world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design 'profession': will that label be a help or hindrance for tomorrow's designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.

Theatre Translation in Performance

Theatre Translation in Performance PDF Author: Silvia Bigliazzi
Publisher: Routledge
ISBN: 0415661412
Category : Art
Languages : en
Pages : 267

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Book Description
This volume focuses on the highly debated topic of theatrical translation, one brought on by a renewed interest in the idea of performance and translation as a cooperative effort on the part of the translator, the director, and the actors. Exploring the role and function of the translator as co-subject of the performance, it addresses current issues concerning the role of the translator for the stage, as opposed to the one for the editorial market, within a multifarious cultural context. The current debate has shown a growing tendency to downplay and challenge the notion of translational accuracy in favor of a recreational and post-dramatic attitude, underlying the role of the director and playwright instead. This book discusses the delicate balance between translating and directing from an intercultural, semiotic, aesthetic, and interlingual perspective, taking a critical stance on approaches that belittle translation for the theatre or equate it to an editorial practice focused on literality. Chapters emphasize the idea of dramatic translation as a particular and extremely challenging type of performance, while consistently exploring its various textual, intertextual, intertranslational, contextual, cultural, and intercultural facets. The notion of performance is applied to textual interpretation as performance, interlingual versus intersemiotic performance, and (inter)cultural performance in the adaptation of translated texts for the stage, providing a wide-ranging discussion from an international group of contributors, directors, and translators.

Quality Assurance and Assessment Practices in Translation and Interpreting

Quality Assurance and Assessment Practices in Translation and Interpreting PDF Author: Huertas-Barros, Elsa
Publisher: IGI Global
ISBN: 152255226X
Category : Language Arts & Disciplines
Languages : en
Pages : 437

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Book Description
The development of translation memories and machine translation have led to new quality assurance practices where translators have found themselves checking not only human translation but also machine translation outputs. As a result, the notions of revision and interpersonal competences have gained great importance with international projects recognizing them as high priorities. Quality Assurance and Assessment Practices in Translation and Interpreting is a critical scholarly resource that serves as a guide to overcoming the challenge of how translation and interpreting results should be observed, given feedback, and assessed. It also informs the design of new ways of evaluating students as well as suggesting criteria for professional quality control. Featuring coverage on a broad range of topics such as quality management, translation tests, and competency-based assessments, this book is geared towards translators, interpreters, linguists, academicians, translation and interpreting researchers, and students seeking current research on the new ways of evaluating students as well as suggesting criteria for professional quality control in translation.