Visual Research: An Introduction to Research Methodologies in Graphic Design PDF Download

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Visual Research: An Introduction to Research Methodologies in Graphic Design

Visual Research: An Introduction to Research Methodologies in Graphic Design PDF Author: Ian Noble
Publisher: AVA Publishing
ISBN: 2940373205
Category : Art
Languages : en
Pages : 195

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Book Description
Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.