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Author: Markus A Höllerer
Publisher: Routledge
ISBN: 1315454998
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
Author: Markus A Höllerer
Publisher: Routledge
ISBN: 1315454998
Category : Business & Economics
Languages : en
Pages : 233
Get Book Here
Book Description
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
Author: Markus A. Höllerer
Publisher: Emerald Group Publishing
ISBN: 1787434508
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author: Margaret Malone
Publisher: Cambridge Scholars Publishing
ISBN: 103640983X
Category : Literary Criticism
Languages : en
Pages : 211
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Book Description
Community-university engaged research is one of the most important innovations occurring within higher education today. Yet the scholarly literature remains largely untouched by these profound shifts. To better understand why and what can be done about it, this book focuses its attention on the research article itself: a prestigious, conventionalised form of writing that helps shape what knowledge is, how we know it and for what purposes. This highly original book challenges the notion of the empirical research article as neutral–that it just is. Analysis of a range of texts from the field of engaged research reveals both the dominance of scientific genre conventions and author-led strategies to modify, adapt and resist them. In the final chapters, a re-imagined research article is proposed. While speculative, this is an important undertaking, offered as critical and practical encouragement for a form of scholarly communication in which social and cognitive justice is not just acknowledged, but is present.
Author: Louise Ravelli
Publisher: Taylor & Francis
ISBN: 1000865738
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This edited volume brings together two largely separate fields – organization studies and multimodal social semiotics – to develop an integrated research agenda for the novel interdisciplinary field of ‘organizational semiotics’. Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, but is also constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians – not just as a site of application, but also as a critical contemporary context that requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can – and should – make a fundamental contribution to our understanding of organizations in social life. This volume is relevant to social semioticians and organizational researchers as well as to practitioners and decision-makers in organizations.
Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1119678927
Category : Social Science
Languages : en
Pages : 597
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Book Description
The revised and updated new edition of the comprehensive guide to crisis communication research and practice The Handbook of Crisis Communication provides students, researchers, and practitioners with a timely and authoritative overview of the dynamic field. Contributions by an international team of 50 leading scholars and practitioners demonstrate various methodological approaches, examine how crisis communication is applied in a range of specific contexts, discuss the role of culture and technology in crisis communication, and present original research of relevance to the development and evaluation of crisis communication theory. Now in its second edition, the Handbook covers the latest advances in global crisis communication technology, current trends in research and practice, social media in crisis communication, and more. Each of the 38 chapters incorporate new material offering fresh insights into existing areas of crisis communication and explore new and emerging lines of research. A wealth of new case studies, practical scenarios, and in-depth analyses of recent crises are integrated throughout. Examines traditional applications, recent advances, and emerging areas in crisis communication Discusses communication approaches for organizational crises, disasters, political crises, and public health crises Provides up-to-date coverage of the latest terminology, methods, and research trends in the field Highlights how crisis communication theory and research can inform real-world practice Features detailed analyses of crisis communication in major events such as terrorist attacks, natural disasters, industrial accidents, and global pandemics The Handbook of Crisis Communication, Second Edition is an excellent textbook for advanced students in public relations and strategic communication programs, and a valuable reference for researchers and practitioners in fields such as crisis communication, public relations, and corporate communication.
Author: Liliana Vásquez Rocca
Publisher: Taylor & Francis
ISBN: 100382532X
Category : Language Arts & Disciplines
Languages : en
Pages : 285
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Book Description
This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and social practices in light of recent widespread change. The volume highlights the need to expand on the established approaches--Social Semiotics, Multimodal Discourse Analysis, and Multimodal (Inter)action Analysis--by complementing them with other analytical frameworks to better understand the impact of unprecedented global challenges, such as Covid-19, on the way humans communicate and make use of meaning-making resources. Bringing together established and emergent scholars from a variety of geographical, cultural, and linguistic contexts, the collection presents studies from both the Global North and Global South, including South Africa, Latin America, Brazil, and the Caribbean, to showcase new perspectives in multimodality research. This innovative book will be of interest to students and scholars in multimodality, social semiotics, and discourse analysis.
Author: Rowan R. Mackay
Publisher: Routledge
ISBN: 1351595458
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.
Author: Hartmut Stöckl
Publisher: Routledge
ISBN: 042994750X
Category : Language Arts & Disciplines
Languages : en
Pages : 332
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Book Description
This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Author: Emma Bell
Publisher: Taylor & Francis
ISBN: 100051658X
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
This book explores the meaning and practice of empowering methodologies in organisational and social research. In a context of global academic precarity, this volume explores why empowering research is urgently needed. It discusses the situatedness of knowing and knowledge in the context of core-periphery relations between the global North and South. The book considers the sensory, affective, embodied practice of empowering research, which involves listening, seeing, moving and feeling, to facilitate a more diverse, creative and crafty repertoire of research possibilities. The essays in this volume examine crucial themes including: · How to decolonise management knowledge · Using imaginative, visual and sensory methods · Memory and space in empowering research · Empowerment and feminist methodologies · The role of reflexivity in empowering research By bringing postcolonial perspectives from India, the volume aims to revitalise management and organisation studies for global readers. This book will be useful for scholars and researchers of management studies, organisational behaviour, research methodology, development studies, social sciences in general and gender studies and sociology.
Author: Christi Lockwood
Publisher: Emerald Group Publishing
ISBN: 1802622098
Category : Social Science
Languages : en
Pages : 295
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Book Description
With contributions from some of the field’s leading scholars, this volume aims to further expand the agenda and scope of cultural entrepreneurship research by broadening what culture encompasses and what entrepreneurship entails.
