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Author: Fred Kerr
Publisher: Pen and Sword Transport
ISBN: 1526793342
Category : Transportation
Languages : en
Pages : 130
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Book Description
When British Railways (BR) was privatised in April 1994 a series of passenger franchises was created that included services on both the East Coast Main Line (ECML) and competing West Coast Main Line (WCML) routes. The WCML franchise was won by Virgin Trains and it quickly set about improving service by introducing a range of standard trainsets to replace the variety of traction fleets that it had inherited. It also became a constant critic of Government policy which promised much but offered little as the company found itself battling to establish the standards of service that it had promised within its franchise agreement but found other bodies within the industry reluctant to support. Fred Kerr lives at Southport hence his nearness to the WCML and his book seeks to illustrate the period of changes that Virgin Trains initiated from the immediate application of a startling livery to the introduction of new trainsets and the problems of establishing a new timetable to make the most of the new trainsets. The operation of the WCML franchise identified problems with both the nature and structure of the franchise system which were exemplified when the company finally managed to win the ECML franchise although it surrendered the latter when major problems were identified by the company. The company subsequently lost the WCML franchise and hence its involvement with train operations within the United Kingdom and Fred Kerr’s book seeks to explain the history of Virgin Trains involvement in train operations through a comprehensive collection of photographs showing the traction fleet that it inherited and the new fleets it introduced to service.
Author: Fred Kerr
Publisher: Pen and Sword Transport
ISBN: 1526793342
Category : Transportation
Languages : en
Pages : 130
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Book Description
When British Railways (BR) was privatised in April 1994 a series of passenger franchises was created that included services on both the East Coast Main Line (ECML) and competing West Coast Main Line (WCML) routes. The WCML franchise was won by Virgin Trains and it quickly set about improving service by introducing a range of standard trainsets to replace the variety of traction fleets that it had inherited. It also became a constant critic of Government policy which promised much but offered little as the company found itself battling to establish the standards of service that it had promised within its franchise agreement but found other bodies within the industry reluctant to support. Fred Kerr lives at Southport hence his nearness to the WCML and his book seeks to illustrate the period of changes that Virgin Trains initiated from the immediate application of a startling livery to the introduction of new trainsets and the problems of establishing a new timetable to make the most of the new trainsets. The operation of the WCML franchise identified problems with both the nature and structure of the franchise system which were exemplified when the company finally managed to win the ECML franchise although it surrendered the latter when major problems were identified by the company. The company subsequently lost the WCML franchise and hence its involvement with train operations within the United Kingdom and Fred Kerr’s book seeks to explain the history of Virgin Trains involvement in train operations through a comprehensive collection of photographs showing the traction fleet that it inherited and the new fleets it introduced to service.
Author: Great Britain. Parliament. House of Commons. Transport Committee
Publisher: The Stationery Office
ISBN: 9780215522221
Category : Business & Economics
Languages : en
Pages : 426
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Book Description
The White Paper, 'Delivering a sustainable railway' (Cm. 7176, ISBN 9780101717625) published on July 2007 and set the Government's general vision for the railways for the next thirty years. Network Rail's engineering overruns at New Year 2008 caused tremendous inconvenience to passengers across the country and inevitably shaped the Committee's oral evidence sessions. The Committee's investigation, along with analyses from the Office of Rail Regulation (ORR) have led them to believe that the engineering overruns are symptonatic of crucial system flaws which have to be resolved if there is to be any hope of getting a sustainable railway, as promised in the White Paper. This report covers both subjects
Author: John Balmforth
Publisher:
ISBN: 9780711036482
Category : Railroads
Languages : en
Pages : 80
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Book Description
John Balmforth provides readers with a look at the history of Virgin Trains as they celebrate 15 years of service. Emerging from the franchising process in the 1990s, Virgin Trains, although branded as a single entity, was in fact the product of two distinct franchises: The West Coast Main Line and InterCity Cross-Country.
Author: Jon Groucutt
Publisher: Kogan Page Publishers
ISBN: 9780749441142
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Author: Michael Regester
Publisher: Kogan Page Publishers
ISBN: 0749451076
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
[First published in 1997 as "Risk Issues and Crisis Management".].
Author: Stuart Cole
Publisher: Kogan Page Publishers
ISBN: 9780749441029
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
Revised and updated to cover developments and thinking in transport economics, the book examines the application of economics techniques first, to commercial transport operations, second, to public policy issues and third, to the role of transport in its wider economic context.
Author: Scott McCabe
Publisher: Routledge
ISBN: 1136437428
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Author: Network Rail
Publisher: The Stationery Office
ISBN: 9780117068711
Category : Business & Economics
Languages : en
Pages : 3244
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Book Description
The GB Rail Timetable contains rail services operated over the GB rail network, together with rail and shipping connections with Ireland, the Isle of Man, the Isle of Wight and the Channel Islands. Published by TSO with permission from Network Rail (owners of Britain's national railway and stations) the GB Rail Timetable - Winter Edition 11 holds details on passenger services operated by the Train Companies, who work together closely to provide a coordinated rail network offering a range of travel opportunities.
Author: Network Rail
Publisher: The Stationery Office
ISBN: 9780117069657
Category : Business & Economics
Languages : en
Pages : 3258
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Book Description
Published by TSO with permission from Network Rail (owners of Britain's national railway and stations) the GB Rail Timetable Summer Edition 2011 holds details on passenger services operated by the Train Companies, who work together closely to provide a co-ordinated rail network offering a range of travel opportunities. Details and identification codes are shown within the Train Operator pages of this book. The GB Rail Timetable contains rail services operated over the GB rail network, together with rail and shipping connections with Ireland, the Isle of Man, the Isle of Wight and the Channel Islands. The GB Rail Timetable also includes the Eurostar summer timetable, valid until 10 Decmeber 2011. Network Rail operate 18 major stations but the remainder are operated on their behalf by the Train Operating Companies. Details are shown in the station index.
Author: David Mather
Publisher: Pen and Sword Transport
ISBN: 1399042688
Category : Transportation
Languages : en
Pages : 146
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Book Description
For as long as we could remember steam traction had been king on our railways. The resounding beat of exhaust from classic designs by Gresley, Stanier, Collett, Bulleid and many others had thrilled us all, while less prestigious ‘work-horses’ had kept commuters and freight moving throughout a vast network of major and minor routes. Mighty diesels had replaced them, notably the iconic Class 55 ‘Deltics’, setting new standards for speed and efficiency on the East Coast Main Line. Electrification became the ‘buzz-word’ as the need for speed increased and drove railway planning to a new level. The West Coast Main Line saw the wires go up by the mid-1970s and though other express routes would eventually follow the stage was set for the development and introduction of an alternative mode of traction for main lines not yet electrified, based on the concept of a powerful diesel locomotive at each end of a rake of newly designed carriages. The High Speed Diesel Train was thus conceived. Sleek and elegant. A modern design for a new age of rail travel. Capable of running at speeds of up to 125mph (201km/h) it was an immediate success and is still giving stalwart service some forty years later. A testament to its resilience. This is the story of the archetypal express diesel train – the Inter City 125.
