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Author: Erik Seedhouse
Publisher: Springer
ISBN: 3319092626
Category : Technology & Engineering
Languages : en
Pages : 219
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Book Description
Thirty years ago when Sir Richard Branson called up Boeing and asked if they had a spare 747, few would have predicted the brash entrepreneur would so radically transform the placid business of air travel. But today, Branson flies airlines on six continents, employs hundreds of jets and, in 2014, was predicting that his spaceship company – Virgin Galactic – would soon open the space frontier to commercial astronauts, payload specialists, scientists and space tourists. With more than 600 seats sold at $250,000 each, what started off as a dream to send people just for the excitement to look back and marvel at Earth, was on the cusp of finally being turned into a business. Then, on October 21, 2014, tragedy struck. SpaceShipTwo was on its most ambitious test flight to date. Seconds after firing its engine, Virgin Galactic’s spaceship was breaking through the sound barrier. In just the three seconds that it took for the vehicle to climb from Mach 0.94 to Mach 1.02, co-pilot Mike Alsbury made what many close to the event believe was a fatal mistake that led to his death and the disintegration of SpaceShipTwo. Miraculously, the pilot, Peter Siebold, survived the 16-km fall back to Earth. Soon after the event Branson vowed to continue his space tourism venture in spite of this. Already a second SpaceShipTwo is being built, and ticket-holders eagerly await the day when Virgin Galactic offers quick, routine and affordable access to the edge of space. This book explains the hurdles Virgin Galactic had and still has to overcome en route to developing suborbital space travel as a profitable economic entity, and describes the missions that will be flown on board SpaceShipTwo Mk II, including high-altitude science studies, astronomy, life sciences, and microgravity physics.
Author: Erik Seedhouse
Publisher: Springer
ISBN: 3319092626
Category : Technology & Engineering
Languages : en
Pages : 219
Get Book Here
Book Description
Thirty years ago when Sir Richard Branson called up Boeing and asked if they had a spare 747, few would have predicted the brash entrepreneur would so radically transform the placid business of air travel. But today, Branson flies airlines on six continents, employs hundreds of jets and, in 2014, was predicting that his spaceship company – Virgin Galactic – would soon open the space frontier to commercial astronauts, payload specialists, scientists and space tourists. With more than 600 seats sold at $250,000 each, what started off as a dream to send people just for the excitement to look back and marvel at Earth, was on the cusp of finally being turned into a business. Then, on October 21, 2014, tragedy struck. SpaceShipTwo was on its most ambitious test flight to date. Seconds after firing its engine, Virgin Galactic’s spaceship was breaking through the sound barrier. In just the three seconds that it took for the vehicle to climb from Mach 0.94 to Mach 1.02, co-pilot Mike Alsbury made what many close to the event believe was a fatal mistake that led to his death and the disintegration of SpaceShipTwo. Miraculously, the pilot, Peter Siebold, survived the 16-km fall back to Earth. Soon after the event Branson vowed to continue his space tourism venture in spite of this. Already a second SpaceShipTwo is being built, and ticket-holders eagerly await the day when Virgin Galactic offers quick, routine and affordable access to the edge of space. This book explains the hurdles Virgin Galactic had and still has to overcome en route to developing suborbital space travel as a profitable economic entity, and describes the missions that will be flown on board SpaceShipTwo Mk II, including high-altitude science studies, astronomy, life sciences, and microgravity physics.
Author: Terry Southern
Publisher: Virgin Books Limited
ISBN: 9781899116003
Category : History
Languages : en
Pages : 257
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Book Description
Richard Branson was the publisher of a small alternative music magazine in London in the early 1970s when he founded Virgin Records with his partner Simon Draper. Together they recruited and developed new talent in the UK's burgeoning music scene, signing and producing bands such as The Sex Pistols. They also recognized the importance of world music, releasing records by John Lee Hooker, Peter Tosh, and many other blues and reggae artists. Eventually Virgin would grow to be a worldwide music phenomenon, with platinum performers such as Roy Orbison, Devo, Genesis, Keith Richards, Janet Jackson, Culture Club, Lenny Kravitz, The Smashing Pumpkins, and more on their hit list. Virgin: A History of Virgin Music was written in part by the late great 20th-century literary icon Terry Southern, with candid commentaries throughout by Branson, Draper and Virgin/EMI CEO Ken Berry on the Virgin artists and the evolution of the record label. Featuring hundreds of rare publicity photos, album covers, candid snapshots and quotes, this is a hectic ride through Virgin's hallowed past and a cool archive of a unique period in 20th-century music history.
Author: Kevin Fedarko
Publisher: Simon and Schuster
ISBN: 1439159866
Category : Biography & Autobiography
Languages : en
Pages : 448
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Book Description
The epic story of the fastest boat ride in history, on a hand-built dory named the "Emerald Mile," through the heart of the Grand Canyon on the Colorado river.
Author: Christian Davenport
Publisher: PublicAffairs
ISBN: 1610398300
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
The historic quest to rekindle the human exploration and colonization of space led by two rivals and their vast fortunes, egos, and visions of space as the next entrepreneurial frontier The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.
Author: Kellie Gerardi
Publisher: Jaico Publishing House
ISBN: 811979267X
Category : Science
Languages : en
Pages : 173
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Book Description
LIFE IN THE SPACE AGE Ever wondered what it might be like to work in the space industry? According to aerospace professional and popular science communicator Kellie Gerardi, that future doesn’t rest solely on the shoulders of rocket scientists. Gerardi’s nontraditional path in the space industry shows us that humanity ’s next giant leap will require the contributions of artists, engineers, and everyone in between. Gerardi takes us on a tour of this unique era of history and off ers encouragement and advice for anyone who has ever dreamed of the stars and galaxies far, far away. In this candid guide, commercial astronaut Gerardi off ers an inside look into the commercial spaceflight industry and all those working to tee up a golden age of spaceflight, redefining the “right stu ff” along the way. Whether you’ve had an obsession with astronauts since you were a kid or are just looking to learn about the exciting future that awaits us, Not Necessarily Rocket Science confirms that there’s a place for anyone who is passionate about space exploration.
Author: Shaun Smith
Publisher: Kogan Page Publishers
ISBN: 0749463457
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
WINNER: CMI Management Book of the Year Awards 2012 - E-book Category More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
Author: Martin Flanagan
Publisher: Hardie Grant Publishing
ISBN: 1743587058
Category : Biography & Autobiography
Languages : en
Pages : 145
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Book Description
'This moving book masterfully gets to the heart of what makes Jane Tewson and Igniting Change such unique, uniting powers. I’ve never met anyone quite like Jane. She is an unassuming force of nature who quietly goes about transforming the world and lighting up lives wherever she goes.' – Sir Richard Branson In the early 1980s, Jane Tewson transformed how charity worked in Britain, giving status to people who had previously been given to. The cream of English comedy gathered around her vision, bringing about Comic Relief, now a British institution; and brilliant, fun ideas like Red Nose Day. In 1999, Jane moved to Australia and started her 'intentionally tiny charity', Igniting Change. In The Art of Pollination, Martin Flanagan tells Jane Tewson's inspirational story as a spark for social change.
Author: Savannah Mandel
Publisher: Chicago Review Press
ISBN: 164160994X
Category : Social Science
Languages : en
Pages : 211
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Book Description
In the 1960s and '70s, America spent $24 billion (around $150 billion in today's dollars) to land humans on the moon and "win" the space race. And while humans took their first steps on an extraterrestrial landscape, protesters at Cape Canaveral asked: Why waste money on space when there are so many issues here on Earth? More than 50 years later, an oligopoly of commercial space companies—SpaceX, Blue Origin, and Virgin Galactic—has begun sending civilians into space. These civilians are the first generation of what will undoubtedly be an extensive family of space tourists. Commercial space companies aim to expand access to space, find new sources of energy, mine outer space resources, and conquer extraterrestrial lands. But their goals remain that of a capitalist and imperialist class, intent on new frontier profiteering. Savannah Mandel uses cultural anthropology to trace the trajectory of the space industry as it faces the social, political, and economic repercussions of commercial space ventures head-on. In doing so, Mandel holds the space industry accountable for its actions by asking the same questions that some thought leaders asked in the 1960s: Should we go? Is it worth it to send humans to space? What cultural outcomes will result from continued human space exploration and the colonization of other worlds? And last, what can we learn about our present selves by studying our most extreme visions of the future
Author: Erik Seedhouse
Publisher: Springer Science & Business Media
ISBN: 3319034855
Category : Technology & Engineering
Languages : en
Pages : 205
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Book Description
The nascent commercial suborbital spaceflight industry will soon open the space frontier to commercial astronauts, payload specialists, scientists and of course, tourists. This book describes the tantalizing science opportunities to be offered when suborbital trips become routine within the next 12 to 18 months. It describes the difference in training and qualification necessary to become either a spaceflight participant or a fully-fledged commercial suborbital astronaut and it describes the vehicles this new class of astronauts will use. Anticipation is on the rise for the new crop of commercial suborbital spaceships that will serve the scientific and educational market. These reusable rocket-propelled vehicles are expected to offer quick, routine and affordable access to the edge of space along with the capability to carry research and educational crew members. Yet to be demonstrated is the hoped-for flight rates of suborbital vehicles. Quick turnaround of these craft is central to realizing the profit-making potential of repeated sojourns to suborbital heights. As this book outlines, vehicle builders still face rigorous shake-out schedules, flight safety hurdles as well as extensive trial-runs of their respective craft before suborbital space jaunts become commonplace. The book examines some of these ‘cash and carry’ suborbital craft under development by such groups as Blue Origin, Masten Space Systems, Virgin Galactic and XCOR Aerospace and describes the hurdles the space industry is quickly overcoming en-route to the industry developing into a profitable economic entity. Seedhouse also explains how the commercial suborbital spaceflight industry is planning and preparing for the challenges of marketing and financing and how it is marketing the hiring of astronauts. It examines the role of commercial operators as enablers accessing the suborbital frontier and how a partnership with governments and the private sector will eventually permanently integrate the free market’s innovation of commercial suborbital space activities.
Author: Joe Pappalardo
Publisher: Abrams
ISBN: 1468315641
Category : Science
Languages : en
Pages : 242
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Book Description
“Tackles the ever-changing, twenty-first-century space industry and what privately funded projects like Elon Musk’s SpaceX mean for the future of space travel.” —Foreign Policy Creating a seismic shift in today’s space industry, private sector companies including Elon Musk’s SpaceX and Jeff Bezos’s Blue Origin are building a dizzying array of new spacecraft and rockets, not just for government use, but for any paying customer. At the heart of this space revolution are spaceports, the center and literal launching pads of spaceflight. Spaceports cost hundreds of millions of dollars, face extreme competition, and host operations that do not tolerate failures—which can often be fatal. Aerospace journalist Joe Pappalardo has witnessed space rocket launches around the world, from the jungle of French Guiana to the coastline of California. In his comprehensive work Spaceport Earth, Pappalardo describes the rise of private companies and how they are reshaping the way the world is using space for industry and science. Spaceport Earth is a travelogue through modern space history as it is being made, offering space enthusiasts, futurists, and technology buffs a close perspective of rockets and launch sites, and chronicling the stories of industrial titans, engineers, government officials, billionaires, schemers, and politicians who are redefining what it means for humans to be a spacefaring species. “Private companies and rich people like Elon Musk and Jeff Bezos have taken over the exploration of space. Pappalardo explores this new sort of spacefaring at the outer reaches of business and technology.” —The New York Times “For anyone obsessed with how spaceflight grew into what it is today, this book is a must-have.” —Popular Mechanics
