IPL Viewership PDF Download

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IPL Viewership

IPL Viewership PDF Author: Dr Shalini Sharma
Publisher: Notion Press
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 147

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Book Description
The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.